Saint Springs

Client: Nestle Waters
Brand: Saint Springs
Project: brand redesign according to new brand positioning; packaging design

Saint Spring water used to be a leader on Russian market of bottling water but it faced decrease of its market share and growth of competitors’ activity. Market situation demanded brand repositioning from “clear Russian soul” to “clear Russian nature”. Consequently the packaging design changed: color scheme correspond to product category and brand identity symbol – church outline – transformed to recognizable dome of St. Basil Cathedral