Comilfo

Client: Ruzskaya Confectionary
Brand: Comilfo (Comme il faut)
Project: brand positioning and packaging design for new chocolates with fruit filling under Comilfo brand

The launch of new chocolates under TM Comilfo (Comme il faut) exploded Russian confectionery market. The project started as an experiment with the new product - chocolates with double layer filling. Soon new chocolates became a real brand with its unique personality, charm and worshippers. It became evident that the idea of brand was much wider than initial product range. The task for brand designers was to insert the new line of chocolates with fruit filling to the stylish Comilfo world