botaniQ IQQ - 100% juice

Client: Aquavision
Brand: botaniq IQQ
Project: brand strategy; naming; copyright; packaging design; corporate and brand identity for the range of juice under brand botaniQ IQQ

Only natural juices are produced at the price of mainstream segment nectars under botaniQ 1QQ logo; however the taste and the quality are equal to the medium-price and premium juices. In Russian transliteration the brand naming sounds like “Botanik sto”. However the graphical solution is unique and registered. Stylized letters Q espouse the idea of Botaniq umbrella brand, once again reminding the consumer of the main product characteristic - Quality. And the letter-play on IQQ in the brand logo speaks about the "clever choice of the clever consumers" – they realize that the natural juice can be only hundred-per-cent, but it’s not necessary to pay high price, overpaying just because of the brand.