Natura 36.6 – is a private label of “Pharmacy 36.6”

Client: Network of pharmacies “Pharmacy 36.6”
Brand: Natura 36.6
Project: Private label and packing design developing for two lines of cosmetic products

"Pharmacy 36,6" has become the first network of pharmacies on the Russian market, created its own private trade label – “Natura 36.6” "Natura 36.6" – several lines of the cosmetic products, developed on basis of natural components. Facial products (creams, lotions, tonics, masks) – it is the line of so-called “white cosmetics”. It’s traditionally divided into three product groups for basic stages of facial care – cleansing, moisturizing and nourishing. The second line under “Natura 36.6” label is for skin and hair care, consists of shampoos, conditioners, shower gels, scrubs and so on. All “Natura 36.6” products were developed on basis of natural, invirosafe, botanical ingredients. In developing “Natura 36.6” line the special emphasis was made on texture and fragrance component, designed to arouse the most pleasant emotions while using it. Private label products are positioned in the average segment and oriented to women of 18-40 years old, fond of taking care of their appearance. They prefer natural products and trying to buy them in pharmacies, as it’s the additional quality guarantee. In the process of “white cosmetics” products design developing it was necessary to accent the pharmaceutical purity the basic components and final products. The fruit and flower ingredients, entering into the product composition of this line, were underlined in body and hair-care packaging design, this adds pleasant emotional coloring to the trademark rational image. Range of work of trademark graphic developing and packaging design of the whole cosmetic product assortment of “Natura 36.6” was performed by Depot WPF Brand & Identity specialists. At present one can buy the products under “Natura 36.6” label in any pharmacy of “36.6” network. Currently the trademark assortment consists of 37 items. And it will be extending by step up to 62 items during 2007 year.