Brand/corporate identity

People communicate with each other by means of words, signs and symbols. Brands can also express themselves through their personality. It is the only possibility not to get lost and become recognizable. While creating brand personality it is important to make it attractive and at the same time harmonious. Brand equity is essential to deliver the brand's idea. Brand guidlines are set in a brand manual that regulates the brand handling rules.

Brand visual identity is a complex of visible elements which can be used to identify a brand or a company