URALSIB | Private Bank
The main rule of marketing,
chemistry and skill of being happy
The main rule of marketing is… to understand clearly what your customers need. In banking, basic needs are – reliability, security, competence. And the style we provide with nuances is top class in our work.
When you chose a partner for a communication project, it is important… to have chemistry. Portfolio, prizes, approach to work, prices – these basics are essential but for me it is inevitable to work not only with professionals but also with like-minded people. It matters if we read from the same page or not.
For instance, when you launch rebranding you should find not only a contractor, but a partner whose goal is the same as yours – to create something new. Depot WPF branding agency has become this kind of partner to us.
For Uralsib | Private Bank rebranding we have changed not only logo and visual style but also positioning of bank in general. It’s been 2 years since rebranding. Looking back, it is rewarding to realize that we made it: we have achieved everything we wanted.
that we made it: we have achieved
everything we wanted.
The best thing about work is… to see your results, your victories. When you start a project, you always ask yourself: “What do I want to achieve? What will be the best result?” And it is highly rewarding when the work meets your expectations.
The achievements I am proud of… is something I will talk about even in 20 years. For now, I can state that I am satisfied with the work I do. I tackle tasks efficiently and with good taste.
If you want to be happy, you need to find what is yours. In the first place, the work that helps you grow. The place where you are surrounded by like-minded professionals.
Couple of years ago, I was the project leader at Depot WPF and I was managing URALSIB | Private Bank rebranding. That was inspiring. Thanks to people who worked at it, in the first place – both from the company and the agency. I missed it when the project was accomplished. But happily, the sympathy was mutual.
After I left Depot WPF, Alena Kogge offered me to become Life Style Advisor at URALSIB. I’ve been working there for 2 years already and I am happy to do it.
Life Style Advisor, URALSIB
Inspiration sparkles… when you have both knowledge and positive emotions. These days we can learn from many resources. And our friends, art, music, travelling make us happy.
Happiness is … a skill. If you are in harmony with the world and with yourself, you are happy. That works with business, too. It is just a part of life.