Bottled water SALAMSU: how to make a fairy tale happen


This case is more than just developing a new brand. It's like a fairy tale and it tells how in reality it turns quite standard products into magical ones.

Depot WPF and the Central Children's Store are having a blast


Depot WPF has developed a corporate identity and a series of key visuals for the main holiday of the summer - the birthday of the Central Children's Store. The holiday, with a slogan and the same hashtag #OTORVIS (means to have a blast) will be held in the Central Children's Store on Lubyanka from 1 to 4 of June.

G-Drive: development of a cool, sporting, dynamic brand


The branding agency Depot WPF and the company Gazpromneft presented the packaging design for the product line under the G-Drive brand. The brand covers more than a hundred items, including windscreen washer fluid, cleaning sprays, wet wipes, brushes, glasses for drivers, etc.

«Arctica»: new reading of the function of thermoses


Depot WPF agency rebranded the company "Arctica" - one of the leaders in the market of thermoses and isothermic products. Rebranding was caused by the desire to enter new consumer markets, to develop a fresh, bright concept of positioning and unify corporate style at the same time. And here is the result.

Effie Awards Russia results for Depot WPF clients: 9 nominations, 3 victories!


On April 26, Lotte Hotel Moscow hosted the Awards ceremony for the winners of the Effie Awards Russia, the Russian stage of the world's most prestigious marketing award. Since the launch of the award in Russia, for the seventeenth time already, where Alexey Andreev, managing partner of Depot WPF, is a member of the jury, and Depot WPF clients were presented in nine nominations this year and became the winners of the Effie award in three of them. We congratulate Nestle Russia (brand "Bonpari Jumbled VKontakte", bronze in the nominations "Food" and "Youth Marketing") and Gazpromneft (brand G-Energy, silver in the category "Campaigns with short-term effect"), and wish all the success!

Depot WPF on the first Moscow Biennale of Design


From 11 to 16 April 2017 the first Moscow Biennale of Design was held - a new large-scale project of the Central House of Artists, the School of Design, the Moscow Museum of Design and the Foundation for Support and Development of Graphic Design "Golden Bee". At Depot WPF we could not help but touch such an event and therefore we were among those who opened the Biennale, presented their works, received awards, and just walked and was inspired.

GLBA: the outputs of the meeting in Istanbul


The regural GLBA global alliance meeting was held on the 7th of April.

"Zaodno": sweets wrapped in stories


Branding agency Depot WPF and confectionery factory "Kommunarka" presented a new brand of sweets "Zaodno". Under the brand gonna be released 13 kinds of sweets, each with its own illustrated story.

Citilink: a visual solution that strengthened the brand's position.


The branding agency Depot WPF carried out the redesign of the electronic discounter "Citilink" - one of the largest Russian retailers. New corporate identity allowed to strengthen the position of the brand among the competitors.

World Communication Forum in Moscow: specialists from Russia, India and RSA discussed branding of the countries


This time the regional session of the World Communication Forum took place in Moscow. Managing Partner of Depot WPF Anna Lukanina told it’s participants about the experience of organizing the project "Russian tourism brand" and the first results of the work. We’d like to share a small photo report from the event.