News: All months 2015


Extraordinary regards from Lipton and Depot WPF


Before the New Year holidays Unilever pleased consumers with the limited edition of Lipton special promo package in the form of Christmas-tree decorations — nesting dolls. The idea and design of the collection have been created by branding agency Depot WPF.

Depot WPF has leading position in RACA Сreativity Ranking


Russian Association of Communication Agencies published Сreativity Ranking 2015. Depot WPF branding agency ones again proves its dominant position in «Branding» category.

Depot WPF in on the list of Forbes Brand Ranking!


Last week Forbes magazine published Brand Ranking 2015. Dairy Culture Brand created by Depot WPF is on the list of the most successful new brands selected by competent experts this year.

Transparent Identity


Depot WPF agency developed brand identity for WCFA (World Communication Forum Association). The design is to stress the organization's main values: strive to communications' transparency and lack of borders.

Zoom Room: SINGULAR juice concept


We are glad to share our new juice brand concept SINGULAR, in which we don't attempt to make the fruit images "more mouth-watering and appetising" of "even more natural".

EPICA AWARDS double winner!


EPICA international creative award ceremony took place in Berlin yesterday. Depot WPF's art director Irina Korotich was invited on stage twice: our agency's projects got two gold awards from the international journalists' jury.

KARAT: new approach to retro


Moscow soft cheese factory ‘Karat’ held the first large-scale rebranding during its 81-year history and redesigned its products, which are familiar to every Russian.

#BERLIN_WPF: the key points about epda conference and red dot ceremony


Our managing partner and vice-president of the European packaging design association Anna Lukanina has just returned from Berlin where two important for the industry events took place at once on the 6th of November, and she shares her report about how it was.

«Russia generous soul» brand became younger


Depot WPF branding agency redesigned the main chocolate brand in “Nestle Russia”'s portfolio. “Russia generous soul” keeps up with the times and changes together with its audience.

Depot WPF's concept is among winners of the DIY international contest


Within the epda congress in Berlin the awarding ceremony of DIY contest took place, and it was this year organized by the association in partnership with Pierre Fabre company. A work by Depot WPF appeared to be among winners.

GLBA meeting in Moscow: highlights & results


This September Depot WPF hosted the international meeting of GLBA (Global Local Branding Alliance). Chiefs of 7 leading branding agencies from USA, Germany, Brazil, China, Turkey, South Africa and Russia discussed joint projects, GLBA plans and hot branding trends.

Anna Lukanina — on global packaging design trends (based on Pentawards 2015)


Depot WPF’s managing partner Anna Lukanina was in the jury of Pentawards this year. She made her own list of design projects she appreciated the most and analyzed global trends we can trace judging by Pentawards results and we should definitely pay attention to.

Top communication projects turned into new ACAR corporate identity


Depot WPF branding agency presented new visual style for Association of Communication Agencies of Russia (ACAR). It is based on Russia's best communication projects of the year, visualized with the help of eye-tracking technology.

Mlk Organic Dairy launched new products: drinkable yogurts


New yogurts by famous dairy brand Mlk came to Russian market. You can already buy them in any Azbuka Vkusa shop in Moscow.

GLBA internship program started at Depot WPF


A new international professional exchange program for strategists, designers and managers started in GLBA. The first internship is taking place right now in Depot WPF in terms of the alliance semiannual meeting in Moscow.

New identity for Moscow by Depot WPF


Depot WPF presents a new visual style for Moscow as a part of GLBA meeting identity. The GLBA Design Conference takes part in Moscow on September 17-18.

Depot WPF unified and united premium GAZPROMNEFT brands


Depot WPF improved the logos for premium GASPROMNEFT brands and made brand books for its most significant companies: G-Drive and G-Energy.

Red Dot 2015....


For the second year in a row Depot WPF’s works are highly appreciated at Red Dot International Design Award. This year four projects of our agency got the coveted award for Communication Design. Last year we gained the jury’s attention with 6 Red Dot Awards.

Depot WPF for Forbes: How To Make Recession Work For Your Brand


CEO and Managing partner of Depot WPF Alexey Andreev continues sharing marketing secrets in his column in Forbes magazine. The latest issue is dedicated to situational marketing. Which contingency measures can help strengthening your brand?

MINSK: Alexey Fadeev advises on packaging at the Belarus Molochnaya international forum


How to design an outstanding brand and to create a new market? Depot WPF’s creative director Alexey Fadeev shared the secrets at the International Export forum in Minsk, Belarus. The event took place on the 10th of July.

#TOULOUSE_WPF: key ideas of EPDA congress — 2015


Depot WPF Managing Partner, EPDA Vice-president Anna Lukanina shares her experience of the EPDA congress that took place last week in France.

#NEWYORK_WPF: work of the USA branding agency


We are filling you in on the structure of the USA agency of GLBA, on what has the greatest impact on branding in the region and on what projects our colleagues are working in the Brookline office.

#TOULOUSE_WPF: what to expect from the 41st epda congress


Regular congress of European Packaging design association will take place in Toulouse, France on June 12th. Vice-president of epda and our managing partner Anna Lukanina has told us what you should pay attention to in its program

KIAF: awards, experience and Kiev in May


Kiev International Advertising Festival continues to experiment with its form, and we continue to share the news about Depot WPF's achievements, our impressions of the conference and competitive programs and of course the report from Kiev.

MOCCONA: the delicate allure of the moment


The managing company of MOCCONA and Pickwick brands in CIS countries - ZAO «TK «Megapolis» and Depot WPF branding agency have launched the promotion campaign of the MOCCONA flavored coffee product line.

«Plus Baby Help» fund and Depot WPF turn minus into plus


Depot WPF has developed the rebranding of «Plus Baby Help» charity fund. The new corporate identity of the fund shows that helping some big deal is easy.

Nestle 48 KOPEEK and Depot WPF have made milkshake with millions of bubbles


«Nestle Russia» introduces the new product of 48 KOPEEK brand – ice cream for milkshakes. Packaging design was developed by Depot WPF branding agency.

Anna Lukanina participates in EFKO seminar


Executives of EFKO group of companies invited the managing partner of Depot WPF to become a contributor at the seminar on trends in fat-and-oil products market. The subject of Anna's lecture is «The key to successful brand strategy: how to conquer the heart of a new consumer?»

«Idea! » 2015: "Idea!" 2015: what have we brought from Ekaterinburg?


On Saturday, the ceremony of awarding of the national advertising festival "Idea!" took place. A pleasant result of the competition program of the festival is that absolutely all of our works submitted to the category of «Brand Design» received awards. All in all Depot WPF collected 11 prizes.

#JOHANNESBURG_WPF: how we work in South Africa


We resume the story about the agencies of GLBA branding alliance. The new report comes from Johannesburg – location of the office of our African representative - Stratcom.

#ISTANBUL_WPF: Depot WPF`s office in Turkey


The regular issue of #WORLD_WPF is about our agency in Istanbul - Orhan Irmak Tasarım. We will share some up to date cases, tell you about how our colleagues work and ask them what influence branding in Turkey the most.

«BALTIKA» announces the new brand NEON BEER


The new democratic brand has enlarged the wide range of «Baltika» in the lower price segment. GLBA international alliance represented in Russia by the Depot WPF branding agency had developed the packaging design for the NEON BEER.

Unilever has launched a promotion campaign for REXONA Women «Powder dry»


Depot WPF branding agency has developed key visual и POS display design for the new line of women`s antiperspirants with micro powder.

«White Square»: gold and five other awards


The International Festival of Advertising and Marketing «White Square» has taken place in Minsk on Saturday. Depot WPF got Gold, Silver, three Bronzes and a Short List.

Myllyn Paras extrapolates the «1928» brand


The Finnish company is expanding its range of products under the brand «1928» in cooperation with Depot WPF branding agency: fruit porridges «1928» has already hit retail shelves.

#SHANGHAI_WPF: the Asian office of Depot WPF


The Flamesun agency is presenting our international branding alliance GLBA in China. In the latest issue of #WORLD_WPF we are telling more about it.

Metro Cash&Carry enhances customer loyalty in partnership with Depot WPF


Depot WPF branding agency developed the creative concept and corporate identity of METRO EXPO 2015 — the fifth trade show that the international retailer performs for its partners, clients and friends.

Red Apple:case


We`d like to share a video case of the identity of the International Advertising Festival Red Apple, which Depot WPF developed in 2014.

«Emil» confirmed its leading status in Eastern Kazakhstan market


Depot WPF has successfully worked with brands in CIS markets: in agency's portfolio there are bright cases for Ukraine, Belarus, Kazakhstan, Armenia and other countries. Our recent case is a complex project of rebranding for «Emil» company, which is one of the major dairy manufacturers in Eastern Kazakhstan.

SÃOPAULO_WPF: Depot WPF office in Brazil


We continue to tell about the agencies that form our GLBA alliance. The second report is from Sao Paolo. This is the city where the office of our Brazilian agency A10 is situated.

Alexey Andreev and Anna Lukanina are the juries of the EFFIE RUSSIA!


Today is the first meeting of the jury of one of the most prestigious marketing award - EFFIE RUSSIA 2014. Among the experts determining the best Russian cases in the field of advertising and marketing communications are two representatives of Depot WPF: managing partners Alexey Andreev and Anna Lukanina.

#BERLIN_WPF: German office of GLBA


We've decided to tell you more about the agencies that are united in our alliance. We will give you virtual tours of all of the offices of 7 agencies based in different parts of the globe. The first coverage comes from Berlin (including video!)

Anna Lukanina is a member of PENTAWARDS 2015 jury!


PENTAWARDS contest has announced the members of the international jury in 2015. Our managing partner Anna Lukanina is among them. Together with her colleagues from 10 countries she will judge the works applying for the competition.

Depot WPF represents GLBA in Russia


Global Local Branding Alliance (GLBA) is a new international branding alliance uniting major branding companies representing North America, Europe, South Africa, China, Brazil, Turkey and Russia, each with specialists across all design disciplines and with over 20 years of experience.

HEINEKEN and Depot WPF introduce the Chinese dragon to Russia


HEINEKEN launches the production of rice beer in Russia. The new FEILONG brand developed by Depot WPF branding agencyis oriented on Siberia and Far East markets.

Catch The Touch: Bed linen packaging concept


'Catch The Touch' expensive bed linen brand is a new concept by Depot WPF team. It provides a new look at the opportunities vacuum packaging offers.

«UPAKOVKA / UPAK ITALIA» — 2015: Anna Lukanina on «smart economy»


This week one of the major trade fairs for packaging industry takes place in Moscow. The organizers invited us to carry out a series of workshops on marketing, branding and design. We reveal the details (as well as our presentation!)

Apriori chocolate tastes collection for "Vernost Kachestvu"


Depot WPF branding agency presented "Apriori" chocolate new packaging design. This brand is the hallmark of the "Vernost Kachestvu" confectionery factory.

One more great designer...

20.01.2015 the one we are looking for! Yes, this is an in-house position at Depot WPF FMCG department! So if you dream about working in our 'star' team, please send your fabulous portfolio to