News: All months 2017


Bahroma: ice cream with oriental flavor


Depot WPF (Moscow, Russia) and Food One (Kazakhstan) presented a new brand of ice cream – Bahroma.

Season’s Greetings from Depot WPF


Dear friends, Our team at Depot WPF branding agency sincerely wishes you Happy New Year 2018, which is the 20th anniversary for our company. We hope that the coming year will be very successful and bring you lots of joy and pleasant surprises!

Moscow Identity


Depot WPF is shortlisted for the final of national regional branding and marketing awards.

The Union of the Reds: Packaging for a premium date plum


A truly selective fruit "in export performance" was entrusted to pack by specialists from Depot WPF.

Lipton green tea: oriental adaptation


Lipton green tea collection has enlarged with two new items. Depot specialists have created a new packaging for them and also some materials for promoting of newcomers in retail chains.

GORN Development branding: building the identity of a big developer


In the real estate segment, the builder's brand is valuable capital. That's why we came up with a special responsibility to develop the corporate identity of the developer company.

Mediascope rebranding


The research company Mediascope had rebranding and now present a new logo and corporate identity to their employees, customers and partners.

New line of the "Russia - generous soul" brand appeared


In the family of products under the brand name "Russia - generous soul" a new line appeared - white chocolate with orange peel and dark chocolate with grated hazelnuts.

Depot WPF makes brand from dreams


"Sleep to live" - we also think so at Depot WPF and in accordance with this wise saying, which is in combination, is the platform of the Askona brand, we have developed a new corporate style of the company.

Bottled water SALAMSU: how to make a fairy tale happen


This case is more than just developing a new brand. It's like a fairy tale and it tells how in reality it turns quite standard products into magical ones.

ANNOUNCEMENT: Depot WPF welcomes designer from Stratcom - South Africa's best packaging design agency


Within the framework of our GLBA alliance, we invited intern designers quite often from from worldwide renowned agencies and sent out art directors to work in partner agencies. This time we host a designer from Stratcom - the most famous agency in South Africa, specializing in packaging design. Hurry up - and maybe in these two weeks, from 7 to 19 August, you can work with him!

Lighters BIC: nostalgia for retro


Considering ways of promoting the brand, especially if it is a mass product and iconic in its segment , do not underestimate such communication channels as packaging and label. For BIC lighters, this issue becomes even more urgent, because due to the material limitations of the advertising law, an attractive appearance is one of the few remaining ways of communicating with the consumer. Depot WPF has developed the design of a limited series of lighters specifically for Russia.

Industrial Development Fund: only results


How to employ 121 Russian national football teams, how many Bolshoi theaters will be needed to show the new workers a performance, where does the GDP of Serbia and the average salary of teachers - read in our case about the development of the brochure design and the annual report for the Industrial Development Fund. The project is based on the corporate style of the IDF, developed by Depot WPF earlier and the concept of "Prospects for Development".

Restyling Ahmad Tea Russia - a joint solution of Depot & Ahmad Tea


Ahmad Tea is an English brand of tea, with a stable position in the top-5 of the Russian and world tea market. It is a family-owned company, with production in Southampton County with the network of distributors around the world (today the company supplies tea to 70 countries of the world). The packaging design for the classic tea collection has not changed significantly since the brand came to the Russian market. Despite the fact that the current design of the brand was rated by consumers as one of the best in the category, there was some fatigue, a desire to see something new. The brand felt the need to refresh the design, but to maintain the visibility of packs on the shelf. To solve this problem Depot agency was invited.

Depot WPF and the Central Children's Store are having a blast


Depot WPF has developed a corporate identity and a series of key visuals for the main holiday of the summer - the birthday of the Central Children's Store. The holiday, with a slogan and the same hashtag #OTORVIS (means to have a blast) will be held in the Central Children's Store on Lubyanka from 1 to 4 of June.

G-Drive: development of a cool, sporting, dynamic brand


The branding agency Depot WPF and the company Gazpromneft presented the packaging design for the product line under the G-Drive brand. The brand covers more than a hundred items, including windscreen washer fluid, cleaning sprays, wet wipes, brushes, glasses for drivers, etc.

«Arctica»: new reading of the function of thermoses


Depot WPF agency rebranded the company "Arctica" - one of the leaders in the market of thermoses and isothermic products. Rebranding was caused by the desire to enter new consumer markets, to develop a fresh, bright concept of positioning and unify corporate style at the same time. And here is the result.

Effie Awards Russia results for Depot WPF clients: 9 nominations, 3 victories!


On April 26, Lotte Hotel Moscow hosted the Awards ceremony for the winners of the Effie Awards Russia, the Russian stage of the world's most prestigious marketing award. Since the launch of the award in Russia, for the seventeenth time already, where Alexey Andreev, managing partner of Depot WPF, is a member of the jury, and Depot WPF clients were presented in nine nominations this year and became the winners of the Effie award in three of them. We congratulate Nestle Russia (brand "Bonpari Jumbled VKontakte", bronze in the nominations "Food" and "Youth Marketing") and Gazpromneft (brand G-Energy, silver in the category "Campaigns with short-term effect"), and wish all the success!

Depot WPF on the first Moscow Biennale of Design


From 11 to 16 April 2017 the first Moscow Biennale of Design was held - a new large-scale project of the Central House of Artists, the School of Design, the Moscow Museum of Design and the Foundation for Support and Development of Graphic Design "Golden Bee". At Depot WPF we could not help but touch such an event and therefore we were among those who opened the Biennale, presented their works, received awards, and just walked and was inspired.

GLBA: the outputs of the meeting in Istanbul


The regural GLBA global alliance meeting was held on the 7th of April.

"Zaodno": sweets wrapped in stories


Branding agency Depot WPF and confectionery factory "Kommunarka" presented a new brand of sweets "Zaodno". Under the brand gonna be released 13 kinds of sweets, each with its own illustrated story.

Citilink: a visual solution that strengthened the brand's position.


The branding agency Depot WPF carried out the redesign of the electronic discounter "Citilink" - one of the largest Russian retailers. New corporate identity allowed to strengthen the position of the brand among the competitors.

World Communication Forum in Moscow: specialists from Russia, India and RSA discussed branding of the countries


This time the regional session of the World Communication Forum took place in Moscow. Managing Partner of Depot WPF Anna Lukanina told it’s participants about the experience of organizing the project "Russian tourism brand" and the first results of the work. We’d like to share a small photo report from the event.

«Izvestia» newspaper celebrates it's birthday with the rebranding


The rebranding of «Izvestia» newspaper was made by Depot WPF. Since March 13, 2017, the newspaper has appeared in a more respectable A2 format in a new layout. The solution, developed by Depot WPF, makes Izvestia as convenient and enjoyable for reading as possible.

GLBA News: Eat and Play with China


Duck wings, a duck neck and other spicy meat products are very popular in China. In local market Jue Yi brand make such hot meat products. Together with our GLBA partner — Flamesun branding agency — the company has launched the new package design for the product.

GLBA: Lezita Fish's Package Design


Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new logo and packaging design of Lezita fish product line. Lezita brand has been in the chicken market for years and therefore it was critical to communicate the new product line inline with the chicken range.

Depot WPF Joined Official Celebration Of Nestlé's 150 Years


Nestlé celebrates 150 years of selling the world's most iconic brands. We are very proud of our partnership. Highly appreciate the credit our client gave to us and feel thankful for the exclusive present!

Red Apple: 2 winners


The Red Apple awarding ceremony is finished and now we know, who are the winners! Among them are Depot WPF projects: processed cheese «KARAT» and cider «FAMOUS» package designs.

GLBA News: Packaging Ideas for Idena


B+P Creality being our partner and presenting GLBA in Berlin together with the family-owned company Iden developed the new brand + packaging design for their brand Idena. Idena, whose product range now covers around 1,000 articles, received a new high-contrast, eye-catching packaging design.

Snacks: a report from the supermarkets all over the world


XI international conference «Сonfectionery of the XXI century» will be held on the 13-15 of February in Moscow. Executive Partner of Depot WPF Lukanina Anna will tell the conference attendees about development of the snack’s category in the format of the report from supermarkets of Russia, Germany,Taiwan, China and Brazil.

Depot WPF photoreport from PRODEXPO exhibition 2017


PRODEXPO - the largest exhibition specialized in domestic food industry in Russia will be held in Moscow «Expocenter» on 6-10 of February. And as usual, the most of the exposition are the stands of our clients. Part of them – in our photoreport.

Lipton: warming winter design


Unilever company presented the new Lipton tea with the «warm winter taste of cinnamon and vanilla…» and warming package design from Depot WPF.

First results of the Russian tourism brand


On 27 of January Association of Branding Companies in Russia and Federal Tourism Agency presented the first outcomes of the work on the Russian tourism brand. Journalists saw 22 brand concepts, that got in the long-list. All these concept are the result of the teamwork of the «Russian brand team»,which includes Depot WPF.

GLBA News: Milka & Bonibon's Package Design


Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new look of Milka Bonibon – a new launched product bringing together two different brands; global Milka and local Bonibon for the Turkish market.

#HAMBURG_WPF: breakfast with a profit for the branding business.


On Jan 21, in Hamburg will be Breakfast Talk of the European Packaging Design Association(epda). Anna Lukanina, Executive Partner of Depot WPF and board member epda is a participant of the meeting.