All brands were designed separately and lacked the visual unity. Moreover, we needed to adapt them for all kinds of media. Our goals were to differentiate brands and to create the whole brand system. That involved making the logos more readable. That involved making the logos more readable and adapting them for all kinds of media.
Depot WPF’s team has designed a complex branding system for every type of marketing communications, i.e. sponsor material for sportive events or design for gas stations. The agency focused on the complicated brands’ structures – both for B2B and B2C.
G-Drive has changed the most. Depot WPF rebranded the fuel company and redesigned its corporate style so that it empowers the bright and easily recognizable brand.