PENTAWARDS is one of the most prestigious international contests for packaging design. The leading experts in marketing and branding from all over the world are annually invited to be part of the jury. Since 2007 Girard Caron, a French designer and founder of one of the first marketing agencies in France, Carré Noir, has been the chairman of the jury.
This year the chiefs of the agencies and representatives of brands from 10 countries (UK, France, USA, Japan, Sweden, Australia, Russia, China, Canada, and Singapore) joined the jury. Anna Lukanina, the managing partner of Depot WPF and epda board member, is representing Russia.
"This year Russian designers face, as the British say, the real «challenge», — considers Anna. — Despite the fact that PENTAWARDS has a special nomination for concepts, most of the applications still represent real projects. The current Russian turbulent market dictates its own rules: effective branding is required, respectively, the demand of "selling" creative increased. I’m looking forward to join the panel of judjes this year. Depot WPF works will also be presented in the competition, but I won’t be able to vote for them in contrast with other participants from Russia".
The jury will have to choose the best packaging projects of the year in five categories: Beverages, Food, Body, Other markets, Luxury. The key criteria of evaluation are creativity, innovation, accordance to the brand strategy, and quality of implementation.
More information about rules of the competition, terms and conditions and deadlines is available on theofficial website.