Lipton green tea: oriental adaptation
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Lipton green tea: oriental adaptation

19.10.2017
Lipton green tea collection has enlarged with two new items. Depot specialists have created a new packaging for them and also some materials for promoting of newcomers in retail chains.

Lipton green tea: oriental adaptation

The packaging for Lipton oriental collection demonstrates how it is possible to insert the elements of traditional oriental culture into the world of a modern international brand. In the context of two new items, which the tea line was strengthened by, such elements are porcelain cups on wooden trivets, Chinese hieroglyphs and calligraphic color spots (also with their help the color identification of separate SKU was defined).

New packages design turned out to be orientally harmonious. The whole green tea line got a key-visual, created by Depot, with a message: “Try the taste of beauty!”

Project

Green tea Lipton packaging desig

Green tea Lipton packaging desig

Packaging design

Lipton: winter limited edition

Lipton: winter limited edition

Packaging design, Spatial and marketing materials design, Prepress

Packaging design, Prepress

Lipton packaging design: Blueberry Muffin limited edition

Lipton packaging design: Blueberry Muffin limited edition

Packaging design, Prepress

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