News: Anna Lukanina


The Association of Russian Branding Consultancies (ARBC) chose a new president


The new president became Anna Lukanina, managing partner of Depot. Such a decision was made by an absolute majority of votes at the anniversary report-election conference of the association.

Pentawards brought experts together


Managing Partner of Depot WPF Anna Lukanina spoke at a conference in Zurich.

Moscow Identity


Depot WPF is shortlisted for the final of national regional branding and marketing awards.

GLBA: the outputs of the meeting in Istanbul


The regural GLBA global alliance meeting was held on the 7th of April.

World Communication Forum in Moscow: specialists from Russia, India and RSA discussed branding of the countries


This time the regional session of the World Communication Forum took place in Moscow. Managing Partner of Depot WPF Anna Lukanina told it’s participants about the experience of organizing the project "Russian tourism brand" and the first results of the work. We’d like to share a small photo report from the event.

Snacks: a report from the supermarkets all over the world


XI international conference «Сonfectionery of the XXI century» will be held on the 13-15 of February in Moscow. Executive Partner of Depot WPF Lukanina Anna will tell the conference attendees about development of the snack’s category in the format of the report from supermarkets of Russia, Germany,Taiwan, China and Brazil.

#HAMBURG_WPF: breakfast with a profit for the branding business.


On Jan 21, in Hamburg will be Breakfast Talk of the European Packaging Design Association(epda). Anna Lukanina, Executive Partner of Depot WPF and board member epda is a participant of the meeting.

Myths and Reality: Сhinese branding through the eyes of a European


Depot WPF managing partner and European Packaging Design Association board member Anna Lukanina has just returned from Taiwan. Under the impression of Asia and communication with foreign colleagues Anna shares the experience of the epda congress 2016. Check her personal memos.

Europe VS Asia: epda compares differing approaches to branding


European packaging design association (epda) has decided to cross European borders and invites designers from all over the world to attend its 2-day conference in Taipei on 27/28 October 2016. Depot WPF managing partner, presenting GLBA in Russia, and epda board member Anna Lukanina joined the meeting. Follow its developments through her live report.

Depot WPF discovers South America


This summer Brazil is in the limelight in connection with the Olympic Games. But this is not the only key international event. At the begining of September Brazil will have a global branding conference, promoted by the Global Local Branding Alliance (GLBA), which is formed by strategic branding companies focused on eliciting consumer’s emotional reactions throughout the world.

Anna Lukanina is to estimate world's most innovative dairy brands


Depot WPF managing partner Anna Lukanina was invited to join the judging panel for the World Dairy Innovation Awards 2016. With leading experts and specialists from the United States, Russia, Britain, Italy and China she will choose the best dairy brands.

GLBA at China Food and Drinks Fair: live from China


These days the meeting of GLBA international branding alliance is being held in Chinese city of Chengdu. Yesterday we arranged the first conference on branding in China. Now we share the details.

Depot WPF is invited to judge EFFIE AWARDS


The agency managing partners Alexey Andreev and Anna Lukanina will be among experts determining the best Russian advertising and marketing communication cases.

GLBA is arranging a conference on branding at the world's biggest product exhibit


On 20 March the GLBA international branding alliance, which is represented in Russia by Depot WPF, will be arranging a large-scale event as a part of China Food and Drinks Fair. Managing partner of Depot WPF Anna Lukanina is among the key speakers.

Anna Lukanina represents Russia in PENTAWARDS 2016 jury


PENTAWARDS has announced the members of the international jury in 2016. Our managing partner Anna Lukanina is among them for the second time in a row. Together with her colleagues from 10 countries she will judge the works applying for the competition.

Marketing, branding and packaging design at FUTURE FORUM UPAKOVKA / UPAK ITALIA 2016


Depot WPF branding agency and the Russian Branding Consultancies Association (RBCA) organize the seminar program for marketing, branding and packaging design — UPAKOVKA / UPAK ITALIA 2016. Depot WPF managing partner Anna Lukanina is the keynote speaker and the moderator of the session.

#BERLIN_WPF: the key points about epda conference and red dot ceremony


Our managing partner and vice-president of the European packaging design association Anna Lukanina has just returned from Berlin where two important for the industry events took place at once on the 6th of November, and she shares her report about how it was.

Anna Lukanina — on global packaging design trends (based on Pentawards 2015)


Depot WPF’s managing partner Anna Lukanina was in the jury of Pentawards this year. She made her own list of design projects she appreciated the most and analyzed global trends we can trace judging by Pentawards results and we should definitely pay attention to.

#TOULOUSE_WPF: key ideas of EPDA congress — 2015


Depot WPF Managing Partner, EPDA Vice-president Anna Lukanina shares her experience of the EPDA congress that took place last week in France.

#TOULOUSE_WPF: what to expect from the 41st epda congress


Regular congress of European Packaging design association will take place in Toulouse, France on June 12th. Vice-president of epda and our managing partner Anna Lukanina has told us what you should pay attention to in its program

Anna Lukanina participates in EFKO seminar


Executives of EFKO group of companies invited the managing partner of Depot WPF to become a contributor at the seminar on trends in fat-and-oil products market. The subject of Anna's lecture is «The key to successful brand strategy: how to conquer the heart of a new consumer?»

Alexey Andreev and Anna Lukanina are the juries of the EFFIE RUSSIA!


Today is the first meeting of the jury of one of the most prestigious marketing award - EFFIE RUSSIA 2014. Among the experts determining the best Russian cases in the field of advertising and marketing communications are two representatives of Depot WPF: managing partners Alexey Andreev and Anna Lukanina.

Anna Lukanina is a member of PENTAWARDS 2015 jury!


PENTAWARDS contest has announced the members of the international jury in 2015. Our managing partner Anna Lukanina is among them. Together with her colleagues from 10 countries she will judge the works applying for the competition.

Depot WPF represents GLBA in Russia


Global Local Branding Alliance (GLBA) is a new international branding alliance uniting major branding companies representing North America, Europe, South Africa, China, Brazil, Turkey and Russia, each with specialists across all design disciplines and with over 20 years of experience.

«UPAKOVKA / UPAK ITALIA» — 2015: Anna Lukanina on «smart economy»


This week one of the major trade fairs for packaging industry takes place in Moscow. The organizers invited us to carry out a series of workshops on marketing, branding and design. We reveal the details (as well as our presentation!)

News from New York


This autumn Depot WPF is on the move: 3 continents, 7 countries, whole lot of impressions... The latest issue of #WORLD_WPF is about America: we immerse into New York's atmosphere and find out something new about Depot WPF (in teaser format) from Anna Lukanina.

Anna Lukanina wins the title of Russian Media Manager of the year


Russian media industry main award is in our hands! Depot WPF's managing director & partner Anna Lukanina has won the title of "Russian Media Manager - 2014".

Anna Lukanina wins Kotler Award 2014


Kotler Marketing Award Ceremony was held in Moscow on March 14th. Our managing director and partner Anna Lukanina was awarded in branding category. She received the prize personally from Philip Kotler.

Branding: idea, design, execution


On 29th January, the conference hall at the exhibition ‘Upakovka/UpakItalia 2014’was packed: a session led by Depot WPF, dedicated to packaging design, proved extremely popular. We would like to share the presentations made by the speakers with you, along with a short photo-report.

Branding agencies, brand owners and packaging manufacturers: why is interaction so important?


Anna Lukanina gave a speech at a ‘Club 80/20’ conference held by the company Conflex, as part of the program to develop cooperation between all those involved in the process of brand creation.