News

Snacks: a report from the supermarkets all over the world

13.02.2017

XI international conference «Сonfectionery of the XXI century» will be held on the 13-15 of February in Moscow. Executive Partner of Depot WPF Lukanina Anna will tell the conference attendees about development of the snack’s category in the format of the report from supermarkets of Russia, Germany,Taiwan, China and Brazil.

#HAMBURG_WPF: breakfast with a profit for the branding business.

20.01.2017

On Jan 21, in Hamburg will be Breakfast Talk of the European Packaging Design Association(epda). Anna Lukanina, Executive Partner of Depot WPF and board member epda is a participant of the meeting.

WCF Istanbul: Ekaterina Lavrova on Depot WPF's instruments and lifehacks

31.10.2016

World Communication Forum regional session is taking place in Istanbul on November, 3-4. It's main theme sounds as "Crises VS Chances: Country, Company, Personal Reputation". Depot WPF's PR director Ekaterina Lavrova is invited to the forum as a speaker. She is participating in the session dedicated to convertible instruments for corporate reputation.

Europe VS Asia: epda compares differing approaches to branding

26.10.2016

European packaging design association (epda) has decided to cross European borders and invites designers from all over the world to attend its 2-day conference in Taipei on 27/28 October 2016. Depot WPF managing partner, presenting GLBA in Russia, and epda board member Anna Lukanina joined the meeting. Follow its developments through her live report.

Depot WPF discovers South America

01.09.2016

This summer Brazil is in the limelight in connection with the Olympic Games. But this is not the only key international event. At the begining of September Brazil will have a global branding conference, promoted by the Global Local Branding Alliance (GLBA), which is formed by strategic branding companies focused on eliciting consumer’s emotional reactions throughout the world.

Depot WPF will participate in the creation of Russian tourist brand

24.08.2016

This December Russia will get a tourist brand. Depot WPF branding agency’s experts will take active part in its development. Russia’s nation branding project was initiated by Federal Tourism Agency in collaboration with the Association of Branding Companies in Russia (ABCR).

Russian creativity ranking got new identity

13.04.2016

Depot WPF developed the brand identity for national creativity ranking, which helps clients understant who is who among advertising, branding and marketing agencies.

Vera Zvereva — how branding influences sales

29.03.2016

"It’s all about branding effects on sales: not just pretty pictures" — the lecture of Depot WPF art director Vera Zvereva prepared for the Minsk advertising and marketing festival WHITE SQUARE. The festival will take place in Minsk on April 14-16.

Anna Lukanina is to estimate world's most innovative dairy brands

23.03.2016

Depot WPF managing partner Anna Lukanina was invited to join the judging panel for the World Dairy Innovation Awards 2016. With leading experts and specialists from the United States, Russia, Britain, Italy and China she will choose the best dairy brands.

Depot WPF is invited to judge EFFIE AWARDS

03.03.2016

The agency managing partners Alexey Andreev and Anna Lukanina will be among experts determining the best Russian advertising and marketing communication cases.

GLBA is arranging a conference on branding at the world's biggest product exhibit

24.02.2016

On 20 March the GLBA international branding alliance, which is represented in Russia by Depot WPF, will be arranging a large-scale event as a part of China Food and Drinks Fair. Managing partner of Depot WPF Anna Lukanina is among the key speakers.

Anna Lukanina represents Russia in PENTAWARDS 2016 jury

11.02.2016

PENTAWARDS has announced the members of the international jury in 2016. Our managing partner Anna Lukanina is among them for the second time in a row. Together with her colleagues from 10 countries she will judge the works applying for the competition.

Marketing, branding and packaging design at FUTURE FORUM UPAKOVKA / UPAK ITALIA 2016

18.01.2016

Depot WPF branding agency and the Russian Branding Consultancies Association (RBCA) organize the seminar program for marketing, branding and packaging design — UPAKOVKA / UPAK ITALIA 2016. Depot WPF managing partner Anna Lukanina is the keynote speaker and the moderator of the session.

New identity for Moscow by Depot WPF

09.09.2015

Depot WPF presents a new visual style for Moscow as a part of GLBA meeting identity. The GLBA Design Conference takes part in Moscow on September 17-18.

MINSK: Alexey Fadeev advises on packaging at the Belarus Molochnaya international forum

07.07.2015

How to design an outstanding brand and to create a new market? Depot WPF’s creative director Alexey Fadeev shared the secrets at the International Export forum in Minsk, Belarus. The event took place on the 10th of July.

#TOULOUSE_WPF: what to expect from the 41st epda congress

08.06.2015

Regular congress of European Packaging design association will take place in Toulouse, France on June 12th. Vice-president of epda and our managing partner Anna Lukanina has told us what you should pay attention to in its program

Anna Lukanina participates in EFKO seminar

28.05.2015

Executives of EFKO group of companies invited the managing partner of Depot WPF to become a contributor at the seminar on trends in fat-and-oil products market. The subject of Anna's lecture is «The key to successful brand strategy: how to conquer the heart of a new consumer?»

Anna Lukanina is a member of PENTAWARDS 2015 jury!

23.03.2015

PENTAWARDS contest has announced the members of the international jury in 2015. Our managing partner Anna Lukanina is among them. Together with her colleagues from 10 countries she will judge the works applying for the competition.

Marketing as a religion

07.02.2014

Depot WPF developed creative concept for the Kotler Awards. It is going to be presented in Moscow for the first time ever in March 2014. They will be contested by leading experts in the communications business in Russia, who will be hand-picked and presented with their awards by Kotler himself.