News: events


Pentawards brought experts together


Managing Partner of Depot WPF Anna Lukanina spoke at a conference in Zurich.

Team of the Year visited Switzerland!


Three Depot WPF employees visited Nestle headquarters in Vevey.

Moscow Identity


Depot WPF is shortlisted for the final of national regional branding and marketing awards.

ANNOUNCEMENT: Depot WPF welcomes designer from Stratcom - South Africa's best packaging design agency


Within the framework of our GLBA alliance, we invited intern designers quite often from from worldwide renowned agencies and sent out art directors to work in partner agencies. This time we host a designer from Stratcom - the most famous agency in South Africa, specializing in packaging design. Hurry up - and maybe in these two weeks, from 7 to 19 August, you can work with him!

Depot WPF on the first Moscow Biennale of Design


From 11 to 16 April 2017 the first Moscow Biennale of Design was held - a new large-scale project of the Central House of Artists, the School of Design, the Moscow Museum of Design and the Foundation for Support and Development of Graphic Design "Golden Bee". At Depot WPF we could not help but touch such an event and therefore we were among those who opened the Biennale, presented their works, received awards, and just walked and was inspired.

GLBA: the outputs of the meeting in Istanbul


The regural GLBA global alliance meeting was held on the 7th of April.

World Communication Forum in Moscow: specialists from Russia, India and RSA discussed branding of the countries


This time the regional session of the World Communication Forum took place in Moscow. Managing Partner of Depot WPF Anna Lukanina told it’s participants about the experience of organizing the project "Russian tourism brand" and the first results of the work. We’d like to share a small photo report from the event.

«Izvestia» newspaper celebrates it's birthday with the rebranding


The rebranding of «Izvestia» newspaper was made by Depot WPF. Since March 13, 2017, the newspaper has appeared in a more respectable A2 format in a new layout. The solution, developed by Depot WPF, makes Izvestia as convenient and enjoyable for reading as possible.

Depot WPF Joined Official Celebration Of Nestlé's 150 Years


Nestlé celebrates 150 years of selling the world's most iconic brands. We are very proud of our partnership. Highly appreciate the credit our client gave to us and feel thankful for the exclusive present!

Red Apple: 2 winners


The Red Apple awarding ceremony is finished and now we know, who are the winners! Among them are Depot WPF projects: processed cheese «KARAT» and cider «FAMOUS» package designs.

Snacks: a report from the supermarkets all over the world


XI international conference «Сonfectionery of the XXI century» will be held on the 13-15 of February in Moscow. Executive Partner of Depot WPF Lukanina Anna will tell the conference attendees about development of the snack’s category in the format of the report from supermarkets of Russia, Germany,Taiwan, China and Brazil.

Depot WPF photoreport from PRODEXPO exhibition 2017


PRODEXPO - the largest exhibition specialized in domestic food industry in Russia will be held in Moscow «Expocenter» on 6-10 of February. And as usual, the most of the exposition are the stands of our clients. Part of them – in our photoreport.

First results of the Russian tourism brand


On 27 of January Association of Branding Companies in Russia and Federal Tourism Agency presented the first outcomes of the work on the Russian tourism brand. Journalists saw 22 brand concepts, that got in the long-list. All these concept are the result of the teamwork of the «Russian brand team»,which includes Depot WPF.

#HAMBURG_WPF: breakfast with a profit for the branding business.


On Jan 21, in Hamburg will be Breakfast Talk of the European Packaging Design Association(epda). Anna Lukanina, Executive Partner of Depot WPF and board member epda is a participant of the meeting.

Myths and Reality: Сhinese branding through the eyes of a European


Depot WPF managing partner and European Packaging Design Association board member Anna Lukanina has just returned from Taiwan. Under the impression of Asia and communication with foreign colleagues Anna shares the experience of the epda congress 2016. Check her personal memos.

WCF Istanbul: Ekaterina Lavrova on Depot WPF's instruments and lifehacks


World Communication Forum regional session is taking place in Istanbul on November, 3-4. It's main theme sounds as "Crises VS Chances: Country, Company, Personal Reputation". Depot WPF's PR director Ekaterina Lavrova is invited to the forum as a speaker. She is participating in the session dedicated to convertible instruments for corporate reputation.

Europe VS Asia: epda compares differing approaches to branding


European packaging design association (epda) has decided to cross European borders and invites designers from all over the world to attend its 2-day conference in Taipei on 27/28 October 2016. Depot WPF managing partner, presenting GLBA in Russia, and epda board member Anna Lukanina joined the meeting. Follow its developments through her live report.

Ad Black Sea: Depot WPF debuted at creative festival in Georgia


Ad Black Sea became a new meeting place for inspiration and new knowledge for professionals in advertising and communications. Last year the festival has a gorgeous debut in Georgia. This year we decided not to miss the opportunity to take part in it. Check Depot WPF’s results!

Depot WPF discovers South America


This summer Brazil is in the limelight in connection with the Olympic Games. But this is not the only key international event. At the begining of September Brazil will have a global branding conference, promoted by the Global Local Branding Alliance (GLBA), which is formed by strategic branding companies focused on eliciting consumer’s emotional reactions throughout the world.

Depot WPF will participate in the creation of Russian tourist brand


This December Russia will get a tourist brand. Depot WPF branding agency’s experts will take active part in its development. Russia’s nation branding project was initiated by Federal Tourism Agency in collaboration with the Association of Branding Companies in Russia (ABCR).

Designer from South Africa in Russia? Yes!


The senior designer of Stratcom (GLBA agency in Johannesburg) Carina Hartman is currently working in Depot WPF. Carina has become a part of our team in terms of GLBA's international exchange program for strategists, designers and managers.

Red Dot 2016: 4/4


The international jury of one of the most important design awards of the world — Red Dot — appreciates the works of Depot WPF branding agency for a number of years. But in 2016 we got coveted "red dots" in Communication Design category for all our projects that we had submitted to the contest.

Depot WPF and KARAT got Silver Prize at The Dieline Awards


The Dieline Awards organizers announced the winners and trends of The Dieline Awards 2016. This year the jury recognized 77 winners across 12 categories. And KARAT packaging design by Depot WPF is among them.

EDA: awards, lectures and Viennese coffee


Last weekend Depot WPF art-director Tatiana Mikolaevskaya was on a European Design Awards & Conference. She traveled to Vienne to get our awards (Depot WPF has received from the jury gold and two silver) and impressions.

Depot WPF is THE ONE SHOW winner


This year our agency has participated in the prestigious international award THE ONE SHOW for the first time. The debut was successful: we were awarded Merit Award for Shopping List package design.

Alexey Andreev was elected ACAR Vice-President


Moscow hosted the annual report-re-election conference of the Association of Communication Agencies of Russia (ACAR) on April 19. Following the meeting, Depot WPF managing partner Alexey Andreev was elected Vice-President of the association.

"White Square": what did we bring from Minsk?


The International Festival of Advertising and Marketing "White Square" has taken place in Minsk this Saturday. Depot WPF projects received one "Gold" and two "Silver" awards. Our art-director Vera Zvereva shared details of participation in the festival judging panel and impressions of the festival as a whole.

Russian creativity ranking got new identity


Depot WPF developed the brand identity for national creativity ranking, which helps clients understant who is who among advertising, branding and marketing agencies.

Vera Zvereva — how branding influences sales


"It’s all about branding effects on sales: not just pretty pictures" — the lecture of Depot WPF art director Vera Zvereva prepared for the Minsk advertising and marketing festival WHITE SQUARE. The festival will take place in Minsk on April 14-16.

Anna Lukanina is to estimate world's most innovative dairy brands


Depot WPF managing partner Anna Lukanina was invited to join the judging panel for the World Dairy Innovation Awards 2016. With leading experts and specialists from the United States, Russia, Britain, Italy and China she will choose the best dairy brands.

GLBA at China Food and Drinks Fair: live from China


These days the meeting of GLBA international branding alliance is being held in Chinese city of Chengdu. Yesterday we arranged the first conference on branding in China. Now we share the details.

Depot WPF is invited to judge EFFIE AWARDS


The agency managing partners Alexey Andreev and Anna Lukanina will be among experts determining the best Russian advertising and marketing communication cases.

Dairy Culture and art


Evgeniy Chernyshev was totaly inspired by Dairy Culture brand developed by Depot WPF and desided to create a whole series of paintings dedicated to the new brand. Basing on masterpieces of Pablo Picasso, Van Gogh and others he offered to have a look at works of these famous artists from a modern angle by adding only one extra element...

"Butcher’s warranty": brand you can trust


Agroholding RUSAGRO and Depot WPF branding agency presented the new meat product brand "Butcher’s warranty" opens a new direction in Russian meat market.

Marketing, branding and packaging design at FUTURE FORUM UPAKOVKA / UPAK ITALIA 2016


Depot WPF branding agency and the Russian Branding Consultancies Association (RBCA) organize the seminar program for marketing, branding and packaging design — UPAKOVKA / UPAK ITALIA 2016. Depot WPF managing partner Anna Lukanina is the keynote speaker and the moderator of the session.

Depot WPF has leading position in RACA Сreativity Ranking


Russian Association of Communication Agencies published Сreativity Ranking 2015. Depot WPF branding agency ones again proves its dominant position in «Branding» category.

Depot WPF in on the list of Forbes Brand Ranking!


Last week Forbes magazine published Brand Ranking 2015. Dairy Culture Brand created by Depot WPF is on the list of the most successful new brands selected by competent experts this year.

EPICA AWARDS double winner!


EPICA international creative award ceremony took place in Berlin yesterday. Depot WPF's art director Irina Korotich was invited on stage twice: our agency's projects got two gold awards from the international journalists' jury.

#BERLIN_WPF: the key points about epda conference and red dot ceremony


Our managing partner and vice-president of the European packaging design association Anna Lukanina has just returned from Berlin where two important for the industry events took place at once on the 6th of November, and she shares her report about how it was.

GLBA meeting in Moscow: highlights & results


This September Depot WPF hosted the international meeting of GLBA (Global Local Branding Alliance). Chiefs of 7 leading branding agencies from USA, Germany, Brazil, China, Turkey, South Africa and Russia discussed joint projects, GLBA plans and hot branding trends.

New identity for Moscow by Depot WPF


Depot WPF presents a new visual style for Moscow as a part of GLBA meeting identity. The GLBA Design Conference takes part in Moscow on September 17-18.

MINSK: Alexey Fadeev advises on packaging at the Belarus Molochnaya international forum


How to design an outstanding brand and to create a new market? Depot WPF’s creative director Alexey Fadeev shared the secrets at the International Export forum in Minsk, Belarus. The event took place on the 10th of July.

#TOULOUSE_WPF: key ideas of EPDA congress — 2015


Depot WPF Managing Partner, EPDA Vice-president Anna Lukanina shares her experience of the EPDA congress that took place last week in France.

Metro Cash&Carry enhances customer loyalty in partnership with Depot WPF


Depot WPF branding agency developed the creative concept and corporate identity of METRO EXPO 2015 — the fifth trade show that the international retailer performs for its partners, clients and friends.

Alexey Andreev and Anna Lukanina are the juries of the EFFIE RUSSIA!


Today is the first meeting of the jury of one of the most prestigious marketing award - EFFIE RUSSIA 2014. Among the experts determining the best Russian cases in the field of advertising and marketing communications are two representatives of Depot WPF: managing partners Alexey Andreev and Anna Lukanina.

#BERLIN_WPF: German office of GLBA


We've decided to tell you more about the agencies that are united in our alliance. We will give you virtual tours of all of the offices of 7 agencies based in different parts of the globe. The first coverage comes from Berlin (including video!)

Depot WPF represents GLBA in Russia


Global Local Branding Alliance (GLBA) is a new international branding alliance uniting major branding companies representing North America, Europe, South Africa, China, Brazil, Turkey and Russia, each with specialists across all design disciplines and with over 20 years of experience.

«UPAKOVKA / UPAK ITALIA» — 2015: Anna Lukanina on «smart economy»


This week one of the major trade fairs for packaging industry takes place in Moscow. The organizers invited us to carry out a series of workshops on marketing, branding and design. We reveal the details (as well as our presentation!)

Depot WPF’s brands in Forbes rating


The Russian edition of Forbes has published “Best Brands of 2014” rating. Three projects developed by Depot WPF are among ten most successful new brands chosen by authoritative experts.

Berlin and the «dot»!


#WORLD_WPF round-the-world journey towards inspiration continues. In the latest series there's a report by our creative director Alexey Fadeev about his trip to Berlin to the awarding ceremony of red dot: communication design.

News from New York


This autumn Depot WPF is on the move: 3 continents, 7 countries, whole lot of impressions... The latest issue of #WORLD_WPF is about America: we immerse into New York's atmosphere and find out something new about Depot WPF (in teaser format) from Anna Lukanina.

Wash your hands of this!


Our opinion about the way current international events are covered in different media and about the interpretations 'experts' in different countries give to the situation. Sincere condolences to the relatives and friends of the victims. We prefer to keep out of any unjustified judgments.

Anna Lukanina wins the title of Russian Media Manager of the year


Russian media industry main award is in our hands! Depot WPF's managing director & partner Anna Lukanina has won the title of "Russian Media Manager - 2014".

Anna Lukanina wins Kotler Award 2014


Kotler Marketing Award Ceremony was held in Moscow on March 14th. Our managing director and partner Anna Lukanina was awarded in branding category. She received the prize personally from Philip Kotler.

Branding: idea, design, execution


On 29th January, the conference hall at the exhibition ‘Upakovka/UpakItalia 2014’was packed: a session led by Depot WPF, dedicated to packaging design, proved extremely popular. We would like to share the presentations made by the speakers with you, along with a short photo-report.