News: interesting


Tasty! Healthy! Natural!


Depot WPF implemented the packaging rebranding for “Molkom-Pavlodar”.

The Union of the Reds: Packaging for a premium date plum


A truly selective fruit "in export performance" was entrusted to pack by specialists from Depot WPF.

Mediascope rebranding


The research company Mediascope had rebranding and now present a new logo and corporate identity to their employees, customers and partners.

Bottled water SALAMSU: how to make a fairy tale happen


This case is more than just developing a new brand. It's like a fairy tale and it tells how in reality it turns quite standard products into magical ones.

"Zaodno": sweets wrapped in stories


Branding agency Depot WPF and confectionery factory "Kommunarka" presented a new brand of sweets "Zaodno". Under the brand gonna be released 13 kinds of sweets, each with its own illustrated story.

Citilink: a visual solution that strengthened the brand's position.


The branding agency Depot WPF carried out the redesign of the electronic discounter "Citilink" - one of the largest Russian retailers. New corporate identity allowed to strengthen the position of the brand among the competitors.

«Izvestia» newspaper celebrates it's birthday with the rebranding


The rebranding of «Izvestia» newspaper was made by Depot WPF. Since March 13, 2017, the newspaper has appeared in a more respectable A2 format in a new layout. The solution, developed by Depot WPF, makes Izvestia as convenient and enjoyable for reading as possible.

GLBA News: Eat and Play with China


Duck wings, a duck neck and other spicy meat products are very popular in China. In local market Jue Yi brand make such hot meat products. Together with our GLBA partner — Flamesun branding agency — the company has launched the new package design for the product.

GLBA: Lezita Fish's Package Design


Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new logo and packaging design of Lezita fish product line. Lezita brand has been in the chicken market for years and therefore it was critical to communicate the new product line inline with the chicken range.

Depot WPF Joined Official Celebration Of Nestlé's 150 Years


Nestlé celebrates 150 years of selling the world's most iconic brands. We are very proud of our partnership. Highly appreciate the credit our client gave to us and feel thankful for the exclusive present!

Red Apple: 2 winners


The Red Apple awarding ceremony is finished and now we know, who are the winners! Among them are Depot WPF projects: processed cheese «KARAT» and cider «FAMOUS» package designs.

GLBA News: Packaging Ideas for Idena


B+P Creality being our partner and presenting GLBA in Berlin together with the family-owned company Iden developed the new brand + packaging design for their brand Idena. Idena, whose product range now covers around 1,000 articles, received a new high-contrast, eye-catching packaging design.

First results of the Russian tourism brand


On 27 of January Association of Branding Companies in Russia and Federal Tourism Agency presented the first outcomes of the work on the Russian tourism brand. Journalists saw 22 brand concepts, that got in the long-list. All these concept are the result of the teamwork of the «Russian brand team»,which includes Depot WPF.

GLBA News: Milka & Bonibon's Package Design


Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new look of Milka Bonibon – a new launched product bringing together two different brands; global Milka and local Bonibon for the Turkish market.

#HAMBURG_WPF: breakfast with a profit for the branding business.


On Jan 21, in Hamburg will be Breakfast Talk of the European Packaging Design Association(epda). Anna Lukanina, Executive Partner of Depot WPF and board member epda is a participant of the meeting.

FAMOUS cider: eat the fruit to the end


Depot WPF branding agency created a new brand of cider for "Alliance" company. Famous pieces of fine art, minimalism and a portion of irony is the formula of this project.

ONLYWINE: wine with speaking package label


Depot WPF branding agency together with Alliance company presented new Russian wine brand ONLYWINE — the brand for those who wants just wine, pure and simple.

Myths and Reality: Сhinese branding through the eyes of a European


Depot WPF managing partner and European Packaging Design Association board member Anna Lukanina has just returned from Taiwan. Under the impression of Asia and communication with foreign colleagues Anna shares the experience of the epda congress 2016. Check her personal memos.

With warm regards from NORTH-WEST


Depot WPF branding agency together with St. Petersburg meat-preserving factory presented new brand NORTH-WEST. A new emotional meet brand with design beyond categories is oriented on Russian North-West market.

Moscow identity by Depot WPF was tried out at the City day 2016


This year the Government of Moscow shared the Russian capital identity by Depot WPF on the City Day 2016. Our teem сreated the Moscow visual style as a part of GLBA meeting identity for the GLBA Design Conference held last September.

Find Depot WPF in the video for Robbie Williams’ new single


Robbie Williams desides ‘To Party Like a Russian’! The british singer has released the music video for the new song. The video sees Williams play a Russian oligarch at his mansion, surrounded by a troupe of female dancers and... a package of buckwheat ‘Uvelka’ by Depot WPF!

Zoom Room: Jia Jia soy sauce’s concept


The mix of traditional Chinese culture and modern technology in one package of soy sauce? Why not!

Depot WPF will participate in the creation of Russian tourist brand


This December Russia will get a tourist brand. Depot WPF branding agency’s experts will take active part in its development. Russia’s nation branding project was initiated by Federal Tourism Agency in collaboration with the Association of Branding Companies in Russia (ABCR).

Designer from South Africa in Russia? Yes!


The senior designer of Stratcom (GLBA agency in Johannesburg) Carina Hartman is currently working in Depot WPF. Carina has become a part of our team in terms of GLBA's international exchange program for strategists, designers and managers.

Red Dot 2016: 4/4


The international jury of one of the most important design awards of the world — Red Dot — appreciates the works of Depot WPF branding agency for a number of years. But in 2016 we got coveted "red dots" in Communication Design category for all our projects that we had submitted to the contest.

KFC Russia rebranding: global, legendary and modern


Yum! Brands Russia and Depot WPF rebranded the KFC legendary fast food restaurant chain in Russia. The corporate identity and the brand communication concept have been changed by our team.

PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company


PEC company is one of the largest Russian transportation companies that continues the process of re-branding: its own vechicle fleet for delivery of goods has been decorated in a new style, a repair in the office and warehouse complexes in 120 cities of Russia and Kazakhstan has already begun. The new positioning and corporate identity was developed by Depot WPF branding agency.

Zoom Room: TONE. wine brand & packaging design


Is it possible to express the wine character and taste using only geometrical figures and shadows? Our designer has tried.

KARAT Cottage: tasty and natural a la homemade


Moscow factory of processed cheese KARAT and Depot WPF branding agency presented new dairy brand KARAT Сottage. It's the third bold project within the complex company rebranding project.

Оnline shop logistics: easy solution


PEC company is one of the largest Russian transportation companies that offers specialized service for online shop logistics called Easy Way. The new service brand — from strategy and naming to corporate identity — was created by Depot WPF branding agency.

EDA: awards, lectures and Viennese coffee


Last weekend Depot WPF art-director Tatiana Mikolaevskaya was on a European Design Awards & Conference. She traveled to Vienne to get our awards (Depot WPF has received from the jury gold and two silver) and impressions.

Depot WPF is THE ONE SHOW winner


This year our agency has participated in the prestigious international award THE ONE SHOW for the first time. The debut was successful: we were awarded Merit Award for Shopping List package design.

Alexey Andreev was elected ACAR Vice-President


Moscow hosted the annual report-re-election conference of the Association of Communication Agencies of Russia (ACAR) on April 19. Following the meeting, Depot WPF managing partner Alexey Andreev was elected Vice-President of the association.

Russian creativity ranking got new identity


Depot WPF developed the brand identity for national creativity ranking, which helps clients understant who is who among advertising, branding and marketing agencies.

FRP: governmental support without complications and officialism


Depot WPF branding agency developed the brand for the Industry Development Fund (FRP) that was created by the Trade and Industry Ministry for financing import-subsituting projects in industry and technology. FRP became one of the first governmental institutions with bright and friendly identity.

Good mood = Violette cream cheese


Moscow factory of processed cheese KARAT and Depot WPF branding agency have presented the second bold project within the rebranding of the company — the redesign of Violette cream cheese.

Vera Zvereva — how branding influences sales


"It’s all about branding effects on sales: not just pretty pictures" — the lecture of Depot WPF art director Vera Zvereva prepared for the Minsk advertising and marketing festival WHITE SQUARE. The festival will take place in Minsk on April 14-16.

GLBA at China Food and Drinks Fair: live from China


These days the meeting of GLBA international branding alliance is being held in Chinese city of Chengdu. Yesterday we arranged the first conference on branding in China. Now we share the details.

"Absolute Insurance": the new name and image of IIC Euro-Policy


IIC Euro-Policy in the Absolut investment group underwent rebranding and changed its name. The project was implemented by the team of Depot WPF branding agency.

Dairy Culture and art


Evgeniy Chernyshev was totaly inspired by Dairy Culture brand developed by Depot WPF and desided to create a whole series of paintings dedicated to the new brand. Basing on masterpieces of Pablo Picasso, Van Gogh and others he offered to have a look at works of these famous artists from a modern angle by adding only one extra element...

"Butcher’s warranty": brand you can trust


Agroholding RUSAGRO and Depot WPF branding agency presented the new meat product brand "Butcher’s warranty" opens a new direction in Russian meat market. online cinema new image


Depot WPF completed a large-scale branding project for online video streaming service, The company is Russian leader among legal online film distribution platforms with millions of monthly visitors.

Long Sheng Pharma: an international perspective on Asia


Branding agency Depot WPF rebranded international pharmaceutical company headquartered in Hong Kong.

Depot WPF has leading position in RACA Сreativity Ranking


Russian Association of Communication Agencies published Сreativity Ranking 2015. Depot WPF branding agency ones again proves its dominant position in «Branding» category.

Depot WPF in on the list of Forbes Brand Ranking!


Last week Forbes magazine published Brand Ranking 2015. Dairy Culture Brand created by Depot WPF is on the list of the most successful new brands selected by competent experts this year.

Transparent Identity


Depot WPF agency developed brand identity for WCFA (World Communication Forum Association). The design is to stress the organization's main values: strive to communications' transparency and lack of borders.

Zoom Room: SINGULAR juice concept


We are glad to share our new juice brand concept SINGULAR, in which we don't attempt to make the fruit images "more mouth-watering and appetising" of "even more natural".

EPICA AWARDS double winner!


EPICA international creative award ceremony took place in Berlin yesterday. Depot WPF's art director Irina Korotich was invited on stage twice: our agency's projects got two gold awards from the international journalists' jury.

KARAT: new approach to retro


Moscow soft cheese factory ‘Karat’ held the first large-scale rebranding during its 81-year history and redesigned its products, which are familiar to every Russian.

Top communication projects turned into new ACAR corporate identity


Depot WPF branding agency presented new visual style for Association of Communication Agencies of Russia (ACAR). It is based on Russia's best communication projects of the year, visualized with the help of eye-tracking technology.

GLBA internship program started at Depot WPF


A new international professional exchange program for strategists, designers and managers started in GLBA. The first internship is taking place right now in Depot WPF in terms of the alliance semiannual meeting in Moscow.

Depot WPF for Forbes: How To Make Recession Work For Your Brand


CEO and Managing partner of Depot WPF Alexey Andreev continues sharing marketing secrets in his column in Forbes magazine. The latest issue is dedicated to situational marketing. Which contingency measures can help strengthening your brand?

MINSK: Alexey Fadeev advises on packaging at the Belarus Molochnaya international forum


How to design an outstanding brand and to create a new market? Depot WPF’s creative director Alexey Fadeev shared the secrets at the International Export forum in Minsk, Belarus. The event took place on the 10th of July.

#NEWYORK_WPF: work of the USA branding agency


We are filling you in on the structure of the USA agency of GLBA, on what has the greatest impact on branding in the region and on what projects our colleagues are working in the Brookline office.

#TOULOUSE_WPF: what to expect from the 41st epda congress


Regular congress of European Packaging design association will take place in Toulouse, France on June 12th. Vice-president of epda and our managing partner Anna Lukanina has told us what you should pay attention to in its program

MOCCONA: the delicate allure of the moment


The managing company of MOCCONA and Pickwick brands in CIS countries - ZAO «TK «Megapolis» and Depot WPF branding agency have launched the promotion campaign of the MOCCONA flavored coffee product line.

«Plus Baby Help» fund and Depot WPF turn minus into plus


Depot WPF has developed the rebranding of «Plus Baby Help» charity fund. The new corporate identity of the fund shows that helping some big deal is easy.

Nestle 48 KOPEEK and Depot WPF have made milkshake with millions of bubbles


«Nestle Russia» introduces the new product of 48 KOPEEK brand – ice cream for milkshakes. Packaging design was developed by Depot WPF branding agency.

#JOHANNESBURG_WPF: how we work in South Africa


We resume the story about the agencies of GLBA branding alliance. The new report comes from Johannesburg – location of the office of our African representative - Stratcom.

#SHANGHAI_WPF: the Asian office of Depot WPF


The Flamesun agency is presenting our international branding alliance GLBA in China. In the latest issue of #WORLD_WPF we are telling more about it.

Red Apple:case


We`d like to share a video case of the identity of the International Advertising Festival Red Apple, which Depot WPF developed in 2014.

SÃOPAULO_WPF: Depot WPF office in Brazil


We continue to tell about the agencies that form our GLBA alliance. The second report is from Sao Paolo. This is the city where the office of our Brazilian agency A10 is situated.

Depot WPF represents GLBA in Russia


Global Local Branding Alliance (GLBA) is a new international branding alliance uniting major branding companies representing North America, Europe, South Africa, China, Brazil, Turkey and Russia, each with specialists across all design disciplines and with over 20 years of experience.

HEINEKEN and Depot WPF introduce the Chinese dragon to Russia


HEINEKEN launches the production of rice beer in Russia. The new FEILONG brand developed by Depot WPF branding agencyis oriented on Siberia and Far East markets.

Catch The Touch: Bed linen packaging concept


'Catch The Touch' expensive bed linen brand is a new concept by Depot WPF team. It provides a new look at the opportunities vacuum packaging offers.

Depot WPF’s brands in Forbes rating


The Russian edition of Forbes has published “Best Brands of 2014” rating. Three projects developed by Depot WPF are among ten most successful new brands chosen by authoritative experts.

News from New York


This autumn Depot WPF is on the move: 3 continents, 7 countries, whole lot of impressions... The latest issue of #WORLD_WPF is about America: we immerse into New York's atmosphere and find out something new about Depot WPF (in teaser format) from Anna Lukanina.

Breathe London!


Depot WPF spends this autumn on the move: getting the energy from different cities and events. And the first stop of our round-the-world trip #WORLD_WPF is London!... DEPOT WORKS, DEPOT MOVES!

Red Dot: Depot WPF's Six-time Target Hit!


Depot WPF branding agency has become one of the front-runners at Red Dot international design award in Communication Design category. We received record number of prizes, including "Best of the Best"!

Cannes Lions are driving to Depot WPF!


The award ceremony of Design category at Cannes Lions ended up with our glory: a Bronze Lion for Myllyn Paras 1928! Soon it will take its place in our meeting room near its silver 'brother', who appeared in our office three years ago.

Depot WPF moved focus from manner to matter


Crianzas y Viñedos R. Reverte wine producer asked our agency to create packaging that would reflect the ingenuity and delicacy of its Garnacha Centenaria wine. We suggested a bold decision for the conservative category of premium wines.

Marketing as a religion


Depot WPF developed creative concept for the Kotler Awards. It is going to be presented in Moscow for the first time ever in March 2014. They will be contested by leading experts in the communications business in Russia, who will be hand-picked and presented with their awards by Kotler himself.

Queensley listed in Forbes's ranking of the top brands of 2013


Each year, Forbes magazine publishes a list of the most successful new brands, which is compiled with the help of an expert vote. This year, Queensley – a project by Depot WPF for the tea company Riston – made it into the top ten.

Masterpieces on the grill


Depot WPF designed the promotional campaign ‘You pay for grilled masterpieces!’ for the Moscow cafe Ragout. The advertising posters, painted using a grill pan, look more like art objects than advertisements.

Depot WPF triumphs at the Nestlé Packaging Award ceremony in Russia


Nestlé Russia has held its first ever awards for the best projects in packaging design – the Nestlé Russia Packaging Award. Three of the four categories were won by projects in which the agency Depot WPF played a role.

Depot WPF recognized as the biggest exporter of creativity in the branding and advertising industry


The magazine ‘Sekret firmy’ has conducted a study of the creative industries in Russia and compiled ratings of the country's leading ‘exporters of ideas.’ Depot WPF came out on top in the field of advertising, branding and production!