News

World Communication Forum in Moscow: specialists from Russia, India and RSA discussed branding of the countries

20.03.2017

This time the regional session of the World Communication Forum took place in Moscow. Managing Partner of Depot WPF Anna Lukanina told it’s participants about the experience of organizing the project "Russian tourism brand" and the first results of the work. We’d like to share a small photo report from the event.

Snacks: a report from the supermarkets all over the world

13.02.2017

XI international conference «Сonfectionery of the XXI century» will be held on the 13-15 of February in Moscow. Executive Partner of Depot WPF Lukanina Anna will tell the conference attendees about development of the snack’s category in the format of the report from supermarkets of Russia, Germany,Taiwan, China and Brazil.

WCF Istanbul: Ekaterina Lavrova on Depot WPF's instruments and lifehacks

31.10.2016

World Communication Forum regional session is taking place in Istanbul on November, 3-4. It's main theme sounds as "Crises VS Chances: Country, Company, Personal Reputation". Depot WPF's PR director Ekaterina Lavrova is invited to the forum as a speaker. She is participating in the session dedicated to convertible instruments for corporate reputation.

Europe VS Asia: epda compares differing approaches to branding

26.10.2016

European packaging design association (epda) has decided to cross European borders and invites designers from all over the world to attend its 2-day conference in Taipei on 27/28 October 2016. Depot WPF managing partner, presenting GLBA in Russia, and epda board member Anna Lukanina joined the meeting. Follow its developments through her live report.

"White Square": what did we bring from Minsk?

18.04.2016

The International Festival of Advertising and Marketing "White Square" has taken place in Minsk this Saturday. Depot WPF projects received one "Gold" and two "Silver" awards. Our art-director Vera Zvereva shared details of participation in the festival judging panel and impressions of the festival as a whole.

Vera Zvereva — how branding influences sales

29.03.2016

"It’s all about branding effects on sales: not just pretty pictures" — the lecture of Depot WPF art director Vera Zvereva prepared for the Minsk advertising and marketing festival WHITE SQUARE. The festival will take place in Minsk on April 14-16.

GLBA at China Food and Drinks Fair: live from China

21.03.2016

These days the meeting of GLBA international branding alliance is being held in Chinese city of Chengdu. Yesterday we arranged the first conference on branding in China. Now we share the details.

GLBA is arranging a conference on branding at the world's biggest product exhibit

24.02.2016

On 20 March the GLBA international branding alliance, which is represented in Russia by Depot WPF, will be arranging a large-scale event as a part of China Food and Drinks Fair. Managing partner of Depot WPF Anna Lukanina is among the key speakers.

Marketing, branding and packaging design at FUTURE FORUM UPAKOVKA / UPAK ITALIA 2016

18.01.2016

Depot WPF branding agency and the Russian Branding Consultancies Association (RBCA) organize the seminar program for marketing, branding and packaging design — UPAKOVKA / UPAK ITALIA 2016. Depot WPF managing partner Anna Lukanina is the keynote speaker and the moderator of the session.

GLBA meeting in Moscow: highlights & results

12.10.2015

This September Depot WPF hosted the international meeting of GLBA (Global Local Branding Alliance). Chiefs of 7 leading branding agencies from USA, Germany, Brazil, China, Turkey, South Africa and Russia discussed joint projects, GLBA plans and hot branding trends.

Anna Lukanina — on global packaging design trends (based on Pentawards 2015)

29.09.2015

Depot WPF’s managing partner Anna Lukanina was in the jury of Pentawards this year. She made her own list of design projects she appreciated the most and analyzed global trends we can trace judging by Pentawards results and we should definitely pay attention to.

New identity for Moscow by Depot WPF

09.09.2015

Depot WPF presents a new visual style for Moscow as a part of GLBA meeting identity. The GLBA Design Conference takes part in Moscow on September 17-18.

#TOULOUSE_WPF: key ideas of EPDA congress — 2015

18.06.2015

Depot WPF Managing Partner, EPDA Vice-president Anna Lukanina shares her experience of the EPDA congress that took place last week in France.

#TOULOUSE_WPF: what to expect from the 41st epda congress

08.06.2015

Regular congress of European Packaging design association will take place in Toulouse, France on June 12th. Vice-president of epda and our managing partner Anna Lukanina has told us what you should pay attention to in its program

KIAF: awards, experience and Kiev in May

05.06.2015

Kiev International Advertising Festival continues to experiment with its form, and we continue to share the news about Depot WPF's achievements, our impressions of the conference and competitive programs and of course the report from Kiev.

Anna Lukanina participates in EFKO seminar

28.05.2015

Executives of EFKO group of companies invited the managing partner of Depot WPF to become a contributor at the seminar on trends in fat-and-oil products market. The subject of Anna's lecture is «The key to successful brand strategy: how to conquer the heart of a new consumer?»

«UPAKOVKA / UPAK ITALIA» — 2015: Anna Lukanina on «smart economy»

28.01.2015

This week one of the major trade fairs for packaging industry takes place in Moscow. The organizers invited us to carry out a series of workshops on marketing, branding and design. We reveal the details (as well as our presentation!)

Branding: idea, design, execution

31.01.2014

On 29th January, the conference hall at the exhibition ‘Upakovka/UpakItalia 2014’was packed: a session led by Depot WPF, dedicated to packaging design, proved extremely popular. We would like to share the presentations made by the speakers with you, along with a short photo-report.

Branding agencies, brand owners and packaging manufacturers: why is interaction so important?

10.12.2013

Anna Lukanina gave a speech at a ‘Club 80/20’ conference held by the company Conflex, as part of the program to develop cooperation between all those involved in the process of brand creation.