News: projects & cases

News

Bahroma: ice cream with oriental flavor

27.12.2017

Depot WPF (Moscow, Russia) and Food One (Kazakhstan) presented a new brand of ice cream – Bahroma.

Moscow Identity

27.10.2017

Depot WPF is shortlisted for the final of national regional branding and marketing awards.

The Union of the Reds: Packaging for a premium date plum

23.10.2017

A truly selective fruit "in export performance" was entrusted to pack by specialists from Depot WPF.

Lipton green tea: made it orientally

19.10.2017

The collection of Lipton green tea increased of two more positions. Specialists from Depot WPF made not only strong packaging, but also promotional materials to promote new products in the retail network.

GORN Development branding: building the identity of a big developer

13.10.2017

In the real estate segment, the builder's brand is valuable capital. That's why we came up with a special responsibility to develop the corporate identity of the developer company.

Mediascope rebranding

26.09.2017

The research company Mediascope had rebranding and now present a new logo and corporate identity to their employees, customers and partners.

New line of the "Russia - generous soul" brand appeared

22.09.2017

In the family of products under the brand name "Russia - generous soul" a new line appeared - white chocolate with orange peel and dark chocolate with grated hazelnuts.

Depot WPF makes brand from dreams

23.08.2017

"Sleep to live" - we also think so at Depot WPF and in accordance with this wise saying, which is in combination, is the platform of the Askona brand, we have developed a new corporate style of the company.

Bottled water SALAMSU: how to make a fairy tale happen

17.08.2017

This case is more than just developing a new brand. It's like a fairy tale and it tells how in reality it turns quite standard products into magical ones.

Lighters BIC: nostalgia for retro

24.07.2017

Considering ways of promoting the brand, especially if it is a mass product and iconic in its segment , do not underestimate such communication channels as packaging and label. For BIC lighters, this issue becomes even more urgent, because due to the material limitations of the advertising law, an attractive appearance is one of the few remaining ways of communicating with the consumer. Depot WPF has developed the design of a limited series of lighters specifically for Russia.

Industrial Development Fund: only results

20.07.2017

How to employ 121 Russian national football teams, how many Bolshoi theaters will be needed to show the new workers a performance, where does the GDP of Serbia and the average salary of teachers - read in our case about the development of the brochure design and the annual report for the Industrial Development Fund. The project is based on the corporate style of the IDF, developed by Depot WPF earlier and the concept of "Prospects for Development".

G-Drive: development of a cool, sporting, dynamic brand

18.05.2017

The branding agency Depot WPF and the company Gazpromneft presented the packaging design for the product line under the G-Drive brand. The brand covers more than a hundred items, including windscreen washer fluid, cleaning sprays, wet wipes, brushes, glasses for drivers, etc.

«Arctica»: new reading of the function of thermoses

28.04.2017

Depot WPF agency rebranded the company "Arctica" - one of the leaders in the market of thermoses and isothermic products. Rebranding was caused by the desire to enter new consumer markets, to develop a fresh, bright concept of positioning and unify corporate style at the same time. And here is the result.

"Zaodno": sweets wrapped in stories

23.03.2017

Branding agency Depot WPF and confectionery factory "Kommunarka" presented a new brand of sweets "Zaodno". Under the brand gonna be released 13 kinds of sweets, each with its own illustrated story.

Citilink: a visual solution that strengthened the brand's position.

21.03.2017

The branding agency Depot WPF carried out the redesign of the electronic discounter "Citilink" - one of the largest Russian retailers. New corporate identity allowed to strengthen the position of the brand among the competitors.

«Izvestia» newspaper celebrates it's birthday with the rebranding

13.03.2017

The rebranding of «Izvestia» newspaper was made by Depot WPF. Since March 13, 2017, the newspaper has appeared in a more respectable A2 format in a new layout. The solution, developed by Depot WPF, makes Izvestia as convenient and enjoyable for reading as possible.

GLBA News: Eat and Play with China

03.03.2017

Duck wings, a duck neck and other spicy meat products are very popular in China. In local market Jue Yi brand make such hot meat products. Together with our GLBA partner — Flamesun branding agency — the company has launched the new package design for the product.

GLBA: Lezita Fish's Package Design

27.02.2017

Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new logo and packaging design of Lezita fish product line. Lezita brand has been in the chicken market for years and therefore it was critical to communicate the new product line inline with the chicken range.

GLBA News: Packaging Ideas for Idena

15.02.2017

B+P Creality being our partner and presenting GLBA in Berlin together with the family-owned company Iden developed the new brand + packaging design for their brand Idena. Idena, whose product range now covers around 1,000 articles, received a new high-contrast, eye-catching packaging design.

Lipton: warming winter design

03.02.2017

Unilever company presented the new Lipton tea with the «warm winter taste of cinnamon and vanilla…» and warming package design from Depot WPF.

First results of the Russian tourism brand

30.01.2017

On 27 of January Association of Branding Companies in Russia and Federal Tourism Agency presented the first outcomes of the work on the Russian tourism brand. Journalists saw 22 brand concepts, that got in the long-list. All these concept are the result of the teamwork of the «Russian brand team»,which includes Depot WPF.

GLBA News: Milka & Bonibon's Package Design

30.01.2017

Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new look of Milka Bonibon – a new launched product bringing together two different brands; global Milka and local Bonibon for the Turkish market.

FAMOUS cider: eat the fruit to the end

08.12.2016

Depot WPF branding agency created a new brand of cider for "Alliance" company. Famous pieces of fine art, minimalism and a portion of irony is the formula of this project.

ONLYWINE: wine with speaking package label

23.11.2016

Depot WPF branding agency together with Alliance company presented new Russian wine brand ONLYWINE — the brand for those who wants just wine, pure and simple.

With warm regards from NORTH-WEST

07.10.2016

Depot WPF branding agency together with St. Petersburg meat-preserving factory presented new brand NORTH-WEST. A new emotional meet brand with design beyond categories is oriented on Russian North-West market.

Moscow identity by Depot WPF was tried out at the City day 2016

03.10.2016

This year the Government of Moscow shared the Russian capital identity by Depot WPF on the City Day 2016. Our teem сreated the Moscow visual style as a part of GLBA meeting identity for the GLBA Design Conference held last September.

INVITRO: modern medicine with a human face

28.09.2016

Depot WPF branding agency developed the brand INVITRO and created the new visual style for the largest privat medecine company in Russia. The new identity reflects the main features of the company: its leadership position and a special medical ethitcs.

Depot WPF will participate in the creation of Russian tourist brand

24.08.2016

This December Russia will get a tourist brand. Depot WPF branding agency’s experts will take active part in its development. Russia’s nation branding project was initiated by Federal Tourism Agency in collaboration with the Association of Branding Companies in Russia (ABCR).

Warm feelings with "Expanses of Motherland"

17.08.2016

"Expanses of Motherland" chocolates package has been re-designed by Depot WPF branding agency in terms of "Russia – Generous Spirit" brand redesign for Nestle Russia.

KFC Russia rebranding: global, legendary and modern

12.08.2016

Yum! Brands Russia and Depot WPF rebranded the KFC legendary fast food restaurant chain in Russia. The corporate identity and the brand communication concept have been changed by our team.

PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company

10.08.2016

PEC company is one of the largest Russian transportation companies that continues the process of re-branding: its own vechicle fleet for delivery of goods has been decorated in a new style, a repair in the office and warehouse complexes in 120 cities of Russia and Kazakhstan has already begun. The new positioning and corporate identity was developed by Depot WPF branding agency.

48 COPECKS ice-cream redesign: light, modern and stylish

07.07.2016

Nestle Russia and Depot WPF branding agency presents a new 48 COPECKS ice-cream packaging design.

KARAT Cottage: tasty and natural a la homemade

05.07.2016

Moscow factory of processed cheese KARAT and Depot WPF branding agency presented new dairy brand KARAT Сottage. It's the third bold project within the complex company rebranding project.

Оnline shop logistics: easy solution

30.06.2016

PEC company is one of the largest Russian transportation companies that offers specialized service for online shop logistics called Easy Way. The new service brand — from strategy and naming to corporate identity — was created by Depot WPF branding agency.

LEX wallpaper paste by Bostik

27.04.2016

Depot WPF developed packaging design for a new product range of Bostik company, one of the world's leaders in adhesive materials production.

Russian creativity ranking got new identity

13.04.2016

Depot WPF developed the brand identity for national creativity ranking, which helps clients understant who is who among advertising, branding and marketing agencies.

FRP: governmental support without complications and officialism

07.04.2016

Depot WPF branding agency developed the brand for the Industry Development Fund (FRP) that was created by the Trade and Industry Ministry for financing import-subsituting projects in industry and technology. FRP became one of the first governmental institutions with bright and friendly identity.

Good mood = Violette cream cheese

05.04.2016

Moscow factory of processed cheese KARAT and Depot WPF branding agency have presented the second bold project within the rebranding of the company — the redesign of Violette cream cheese.

"Absolute Insurance": the new name and image of IIC Euro-Policy

14.03.2016

IIC Euro-Policy in the Absolut investment group underwent rebranding and changed its name. The project was implemented by the team of Depot WPF branding agency.

Spring comes with a new "Comme il faut" series!

02.03.2016

Nestlé Russia has presented a new limited edition of "Comme il faut" chocolates, the package for which had been traditionally developed by Depot WPF.

"Butcher’s warranty": brand you can trust

08.02.2016

Agroholding RUSAGRO and Depot WPF branding agency presented the new meat product brand "Butcher’s warranty" opens a new direction in Russian meat market.

ivi.ru online cinema new image

05.02.2016

Depot WPF completed a large-scale branding project for ivi.ru online video streaming service, The company is Russian leader among legal online film distribution platforms with millions of monthly visitors.

"Princess" baby cosmetics: like my mother has, only better!

02.02.2016

Depot WPF branding agency has updated "Princess" brand — one of the leading brands of baby cosmetics on Russian market and a key brand in the portfolio of the Company Clover holding.

Long Sheng Pharma: an international perspective on Asia

14.01.2016

Branding agency Depot WPF rebranded international pharmaceutical company headquartered in Hong Kong.

Extraordinary regards from Lipton and Depot WPF

30.12.2015

Before the New Year holidays Unilever pleased consumers with the limited edition of Lipton special promo package in the form of Christmas-tree decorations — nesting dolls. The idea and design of the collection have been created by branding agency Depot WPF.

Transparent Identity

04.12.2015

Depot WPF agency developed brand identity for WCFA (World Communication Forum Association). The design is to stress the organization's main values: strive to communications' transparency and lack of borders.

KARAT: new approach to retro

12.11.2015

Moscow soft cheese factory ‘Karat’ held the first large-scale rebranding during its 81-year history and redesigned its products, which are familiar to every Russian.

«Russia generous soul» brand became younger

09.11.2015

Depot WPF branding agency redesigned the main chocolate brand in “Nestle Russia”'s portfolio. “Russia generous soul” keeps up with the times and changes together with its audience.

Depot WPF's concept is among winners of the DIY international contest

06.11.2015

Within the epda congress in Berlin the awarding ceremony of DIY contest took place, and it was this year organized by the association in partnership with Pierre Fabre company. A work by Depot WPF appeared to be among winners.

Top communication projects turned into new ACAR corporate identity

29.09.2015

Depot WPF branding agency presented new visual style for Association of Communication Agencies of Russia (ACAR). It is based on Russia's best communication projects of the year, visualized with the help of eye-tracking technology.

Mlk Organic Dairy launched new products: drinkable yogurts

24.09.2015

New yogurts by famous dairy brand Mlk came to Russian market. You can already buy them in any Azbuka Vkusa shop in Moscow.

New identity for Moscow by Depot WPF

09.09.2015

Depot WPF presents a new visual style for Moscow as a part of GLBA meeting identity. The GLBA Design Conference takes part in Moscow on September 17-18.

Depot WPF unified and united premium GAZPROMNEFT brands

04.09.2015

Depot WPF improved the logos for premium GASPROMNEFT brands and made brand books for its most significant companies: G-Drive and G-Energy.

MOCCONA: the delicate allure of the moment

03.06.2015

The managing company of MOCCONA and Pickwick brands in CIS countries - ZAO «TK «Megapolis» and Depot WPF branding agency have launched the promotion campaign of the MOCCONA flavored coffee product line.

«Plus Baby Help» fund and Depot WPF turn minus into plus

01.06.2015

Depot WPF has developed the rebranding of «Plus Baby Help» charity fund. The new corporate identity of the fund shows that helping some big deal is easy.

Nestle 48 KOPEEK and Depot WPF have made milkshake with millions of bubbles

29.05.2015

«Nestle Russia» introduces the new product of 48 KOPEEK brand – ice cream for milkshakes. Packaging design was developed by Depot WPF branding agency.

«BALTIKA» announces the new brand NEON BEER

13.05.2015

The new democratic brand has enlarged the wide range of «Baltika» in the lower price segment. GLBA international alliance represented in Russia by the Depot WPF branding agency had developed the packaging design for the NEON BEER.

Unilever has launched a promotion campaign for REXONA Women «Powder dry»

29.04.2015

Depot WPF branding agency has developed key visual и POS display design for the new line of women`s antiperspirants with micro powder.

Myllyn Paras extrapolates the «1928» brand

22.04.2015

The Finnish company is expanding its range of products under the brand «1928» in cooperation with Depot WPF branding agency: fruit porridges «1928» has already hit retail shelves.

Metro Cash&Carry enhances customer loyalty in partnership with Depot WPF

17.04.2015

Depot WPF branding agency developed the creative concept and corporate identity of METRO EXPO 2015 — the fifth trade show that the international retailer performs for its partners, clients and friends.

Red Apple:case

15.04.2015

We`d like to share a video case of the identity of the International Advertising Festival Red Apple, which Depot WPF developed in 2014.

«Emil» confirmed its leading status in Eastern Kazakhstan market

13.04.2015

Depot WPF has successfully worked with brands in CIS markets: in agency's portfolio there are bright cases for Ukraine, Belarus, Kazakhstan, Armenia and other countries. Our recent case is a complex project of rebranding for «Emil» company, which is one of the major dairy manufacturers in Eastern Kazakhstan.

HEINEKEN and Depot WPF introduce the Chinese dragon to Russia

25.02.2015

HEINEKEN launches the production of rice beer in Russia. The new FEILONG brand developed by Depot WPF branding agencyis oriented on Siberia and Far East markets.

Catch The Touch: Bed linen packaging concept

30.01.2015

'Catch The Touch' expensive bed linen brand is a new concept by Depot WPF team. It provides a new look at the opportunities vacuum packaging offers.

Apriori chocolate tastes collection for "Vernost Kachestvu"

22.01.2015

Depot WPF branding agency presented "Apriori" chocolate new packaging design. This brand is the hallmark of the "Vernost Kachestvu" confectionery factory.

Depot WPF and ERFURT told about unique features of wallpaper

13.11.2014

Major German paintable wallpaper manufacturer, ERFURT, launches an advertising campaign in Russia. Depot WPF branding agency developed its creative concept and key-visual.

Depot WPF helps Myllyn Paras and Angry Birds to become friends

03.10.2014

Two Finnish brands meet on the packaging of cereals to make healthy food more attractive to children. Depot WPF branding agency designed the packaging for Myllyn Paras products branded with popular characters from «Angry Birds» and «Angry Birds Go!» games.

Depot WPF moved focus from manner to matter

11.06.2014

Crianzas y Viñedos R. Reverte wine producer asked our agency to create packaging that would reflect the ingenuity and delicacy of its Garnacha Centenaria wine. We suggested a bold decision for the conservative category of premium wines.

Depot WPF introduces you to new flavours from Moccona

20.02.2014

The coffee company Douwe Egberts, which owns the international brand Moccona, has released flavoured instant coffee on the Russian market. Depot WPF created the packaging design for the new range.

Marketing as a religion

07.02.2014

Depot WPF developed creative concept for the Kotler Awards. It is going to be presented in Moscow for the first time ever in March 2014. They will be contested by leading experts in the communications business in Russia, who will be hand-picked and presented with their awards by Kotler himself.

Depot WPF gathered an 'Armful' of purchases

06.02.2014

Depot WPF branding agency has created a brand for a variety stores chain. The first stores are already opened in Novosibirsk. More shops are to appear in other Russian cities.

Depot WPF turns ‘Comme il faut’ into the perfect gift

29.01.2014

Nestlé Russia has unveiled a gift version of ‘Comme il faut’ chocolates. The packaging was designed by Depot WPF. The agency has worked with ‘Comme il faut’ for ten years, since the brand was first launched back in 2004.

Nestlé releases ‘open-hearted’ chocolates

19.12.2013

Depot WPF produced the naming and packaging design for a chocolate bar that is unique in the Russian market. The new range ‘S otkrytym serdtsem’ (‘Open-hearted’) is being released under the brand label ‘Rossiya – Schedraya dusha’.

Vangold: jewellery with simplicity

17.12.2013

The branding agency Depot WPF developed the positioning and brand style of the jewellers Vangold – one of Russia's biggest manufacturers of items of jewellery.

Masterpieces on the grill

12.12.2013

Depot WPF designed the promotional campaign ‘You pay for grilled masterpieces!’ for the Moscow cafe Ragout. The advertising posters, painted using a grill pan, look more like art objects than advertisements.

Depot WPF and Bonduelle let off some steam

27.11.2013

The branding agency Depot WPF designed the packaging for ‘Na paru’ – steamed vegetables by Bonduelle. This is a new range of conserved vegetables, cooked using an innovative technology which locks in more flavour and goodness than ever before.

Papa Care: Winning fathers’ confidence and mothers' affection

26.11.2013

The branding agency Depot WPF has designed the new brand for children's cosmetics made from natural ingredients, Papa Care, for the company Bioguard. The brand conveys the idea that Dads are just as important to babies as Mums.

Heinz ketchup designed by Depot WPF

20.11.2013

The branding agency Depot WPF created the design for a commemorative range of ketchups made by Heinz – one of the world's biggest manufacturers of ketchups, sauces and mayonnaises.

Depot WPF locks in the traditions of Myllyn Paras with its packaging design

04.11.2013

Myllyn Paras Oy Konserni is one of Finland’s leading manufacturers of flour, porridge oats, pasta and emi finished products used in baking. Depot WPF designed the packaging for Myllyn Paras’s ‘1928’ range of flour, in the upper price segment.

Depot WPF and Nestlé restyle the ‘Comme il faut’ brand

31.10.2013

Our agency has worked with ‘Comme il faut’ for ten years, since the brand was first launched back in 2004. The premium brand of chocolates is changing with the times, so that it stays relevant to the lives of its consumers.