Under the brand name VIKO for 15 years are made premium juices and nectars. Brand audit showed that it is time for the brand to change seriously. The basis of the new VIKO positioning was the idea of music tastes.
Branding agency Depot WPF has developed a new packaging design, in accordance to the new brand positioning. Bright packaging of deep red color attracts the eye and stands well on the shelf with the juices, and musical symbols help support the musical idea. It was also changed the shape of the package: combibloc was replaced by a more elegant Kombifit 1L.