Complex rebranding for Volshebnitsa confectionery.
Depot WPF has been tasked to update the corporate brand and optimize the product portfolio with market realities. Conducted audit of the brand and the competitive environment revealed the main and consumer motivation and preferences. Based on the analysis was adjusted. A system of visual identification of the renewed brand was developed, including logo, color and font solutions, rules for the use of the brand in various media vehicles, the development of the brandbook. At the same time we worked with an assortment offer of the confectionary. During the project the agency Depot WPF created about 60 packaging designs.