Brand creation for A little something (Koe-chto) lemonade.
Lemonade is a drink that we love when we are children, and it is tied up with the positive feelings we have about our childhood and our vivid memories of it. These same childhood emotions –a sense of novelty, vividness, fascination, intrigue, the sheer joy of discovering something new and being surprised –were placed right at the heart of the brand A Little Something lemonade. It is a drink that will fascinate you, bringing you pleasant surprises and unusual sensations.
The packaging for A little something lemonade breaks the mould for this product category in every way: the name, the graphics, the character used in the product, and the way the flavours are identified. All these elements are designed to create a sense of intrigue and fascination, and to evoke positive sensations.