Rebranding of URALSIB | Private Bank – an affiliate of one of Russia’s biggest financial corporations.
When communicating this brand, which was formerly known as URALSIB | Bank 121, the decision was taken to highlight the fact that the bank cares about the wealth and well-being of its clients and their families, by offering world-class experience and analysis.
The core principle of the work done by URALSIB | Private Bank is expressed in the slogan ‘Seeing the essence of things’. This signifies that the bank’s priority lies not in short-term tasks but in long-term relationships of trust with clients and their families. The visual elements and colour scheme of the brand echo those used by brands in the private banking market around the world, and this reflects the bank’s global approach to the provision of services.