Brand

Silver Mercury

Client

RAMU

Project

Creative concept of promotion and marketing materials design for Silver Mercury - Award in the field of marketing services, which is held by the Russian Association of Marketing Services (RAMS) since 2001. 
 
Despite the seriousness of awards, award management set a goal to make bright, bold and "hooligan" identity of the event. How to answer simply to the question: what a marketer deals with? Developing the creative concept of Silver Mercury award, we tried to look into the essence of marketing. Our concept illustrates how to penetrate a person's thoughts, suggesting that marketers are not alien to creativity and self-irony ...