Rich Fruit Mix




Packaging design for the fruit purée Rich Fruit Mix, for Multon.

The agency was tasked with coming up with a packaging design for this fruit purée that was easy to open ‘on the go', wherever and whenever the consumer wants, and that could easily be taken to work, in the car etc. Our choice fell upon a 200 ml Gualapack, which is unique in the Russian foodstuffs market. The stylish and eye-catching design maintains the continuity of the Rich brand.