Brand

I WILL

Client

Lamzur

Project

Development of a brand I WILL for the confectionery factory Lamzur. 
 
The project team has identified brand positioning, created the name, logo and packaging design for chocolates with interesting flavor combinations, such as: lemon - ginger, orange - pink, peach - passion fruit, pineapple - coconut, etc. 
 
As the basis of all illustrations became stories, "peeped" on photos in social networks. They were re-drawn at the same style so that they seemed as if someone of teenagers traced images through the copy paper. Task communication «I will» - not teach life, skip the "how to" and "how not to", but simply reflect its course. Just as in social networks.