Brand

Comilfo

Client

Nestle

Project

Depot WPF has been working with Comilfo for ten years, since the brand was first launched back in 2004. In 2013, Nestlé decided to give its premium brand of chocolates a makeover, in order to reflect the changing lifestyles of the people who buy them. Cosmopolitan younger women in Russia’s major cities are spending more and more time seeking new thrills: going travelling, finding new hobbies, and spending time with their friends. The new Comilfo girl is the same socially active, eye-catching and refined girl-about-town that we know and love: she is as free-spirited and creative as ever, but at the same time she has also become more open-minded and modern. The new packaging is not supposed to suggest a particular era, but the vintage style and a special love of detail can easily be read into it.