Brand

Bonduelle

Client

Bonduelle

Project

We designed the packaging for a new range of pickled vegetables cooked using an innovative technology which ensures that the product’s taste and beneficial properties are preserved to the greatest possible extent.

In modern-day households every minute is precious, and for that reason clients are increasingly choosing to buy pre-cooked ingredients, to save time washing, peeling, and chopping vegetables, and doing other time-consuming chores. Bonduelle took these current preferences into account and created a new category of preserved foods: steamed vegetables.