Brand

Rossiya - Schedraya Dusha

Client

Nestle

Project

Naming and packaging design for a new range of chocolates, Russia –Generous Soul, unique in the Russian market.

Open-hearted (S otkrytym serdtsem) chocolates are known for their unconventional shape: each chunk of chocolate has the shape of a heart etched into it. Research has shown that Russian consumers found the new shape unusual and interesting. Depot WPF was tasked with drawing attention to this specific shape in the naming and in the design.