Brand

Jemanny

Client

Lamzur

Project

Design of the Jemanny brand for the Lamzur sweet factory.

 

During this project our team determined the positioning of the brand and came up with the name, logo and packaging design. Jemanny is a light and positive brand, the visual elements of which are in the minimalist style and channel cartoons such as Hello Kitty and Happy Tree Friends. Each packet tells a heart-warming and at the same time slightly ironic story about a character invented for this brand –a little female Cupid who fires arrows at birds, rabbits and other creatures.