Brand

Wexler

Client

Wexler

Project

Re-branding for one of Russia’s biggest manufacturers of digital electronic goods and computer goods – WEXLER.

We devised the positioning, slogan, visual brand identity and the design of the packaging and other product media. WEXLER’s new company style is an innovative solution within the industry. ‘We created an identity that is not “technical”at all: for today’s young people, gadgets are more than just electronic goods –they are everyday items, like a pair of jeans or a cup of coffee in the morning,’explains Depot WPF’s art director, Alexander Zagorsky.