Brand

X-fit

Client

X-fit

Project

Re-branding for the federal network of X-fit gyms.

 

The various brands that this network of gyms had had in the past were replaced by a single brand identity which exudes action, strength, and dynamism. The brand strategy and architecture were designed based on a principle of keeping the main focus on marketing communications about the X-fit brand. All the brands which had existed prior to this point were brought together in a single identity: the X-fit brand identity, and a single communications strategy emerged.