Publications: Brand Creation for Russian Dairy Products from Valaam Archipelago in Karelia

Brand Creation for Russian Dairy Products from Valaam Archipelago in Karelia

06.09.2018 worldpackagingdesign.com

The Depot WPF team faced the challenge: to come up with a design concept that would attract the attention of a wide audience and look competitive among the already existing product brands on the market. All managed to develop a federal dairy brand "Valaam", offering a concise, stylish and effective packaging design for the entire product line.

Depot WPF team developed a federal brand Valaam.Valaam Savior-Transfiguration Monastery is a stauropegic monastery of the Russian Orthodox Church, located on the islands of the tValaam archipelago in Karelia. It is the first case when monastery products go on sale in Russia.

- Valaam is bigger than a monastery, - said the abbot of the Valaam Monastery, archbishop Pankraty. - This is nature and geography. Many people turned out to believe in this and want to participate in it. And gradually we came to the fact that we can develop a quality brand of a good level and go out with it in trade. We wanted to avoid having the product directly associated with the church, since it immediately narrows the number of possible consumers.

We were inspired much with the power and beauty of the reserved Valaam. Combining simplicity and restraint with magnetic brightness, the resulting package translates the idea of good and light in the modern world. The yellow circle, which instantly attracts the eye - is a symbol of sun, warmth, kindness, emphasizing the bright image of products under the brand Valaam. The production of products under the brand name Valaam is carried out by large enterprises on a contract basis. For production, traditional recipes are used, and those that were stored for centuries in the monastery. Therefore, the developed consumer brand is able not only to compete successfully with large federal brands, but also to establish its own standards and criteria.