Publications: interesting

Publications

32 Delicious Milk Packaging Design Ideas

24.05.2017 All Free Designs

Milk plays an important role in people’s goal of eating healthy and having an active lifestyle. Milk manufacturers therefore are riding this trend by introducing milk brands that are aimed at health-conscious people. This is reflected in the packaging of milk in terms of portability and labeling. Most milk packaging are focused on the fat content of each brand, having different color or design for example for each type of milk (whole milk, non-fat milk, skim milk, so on and so forth). Also, white remains to be the most dominant color of milk packaging since this color represents milk’s purity and health value. Most milk packaging designs also remained to put value on eco-packaging, with most of them using materials that are recyclable. The images below are just low-resolution preview of the packaging designs. To view them in high-resolution format and to know more about the specifics of each design, simply click on the preview image.

Me gusta.org: Magritte, Caravaggio e altri very FAMOUS

04.04.2017 me-gusta.org

Arte e ironia si fondono in una formula vincente per questo progetto, infatti il design del packaging dei nuovi sidri FAMOUS unisce grafiche semplici con soggetti popolari, in particolare si tratta delle sintesi di alcuni tra i più famosi dipinti di artisti russi e non solo, tutti riconoscibilissimi, tra i tanti Magritte e Caravaggio.

Izvestia:Russia as a kerchief and a kaleidoscope

27.01.2017

The editorial board of the newspaper «Izvestia» share the impression of the pre-concept of the touristic brand of Russia, presented on Friday. The next step - the popular vote for the best soulution.

Sostav.ru: what 2017 will bring for branding?

12.01.2017

The portal about marketing and advertising Sostav.ru asked the managing partner of Depot WPF Alexey Andreev to tell about the results of 2016 and prospects of 2017 for the branding industry.

Forbes.ru: Brand rating - 2017

10.01.2017

Online rating of the most promising brands 2017 by Forbes. 3 of 10 of them are Depot WPF projects - Mlk, "Papa can" and Neon Beer.

What The Pack: Ceradini Brand Design, USA — exclusive

14.07.2016 What The Pack

Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA — Global Local Branding Alliance. You’ve already got acquainted with companies from China, South Africa, Turkey, Brazil, and now USA, represented by David Ceradini, the founder and an irremovable creative director of Ceradini Brand Design agency, joins the project.

What The Pack: A10, Brazil — exclusive

17.06.2016 What The Pack

Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA commonwealth — Global Local Branding Alliance. You’ve already got acquainted with companies from China, South Africa and Turkey, and now Brazil, represented by Margot Doi Takeda, the founder and creative director of A10 creative agency, joins the project.

What The Pack: Orhan Irmak Tasarim, Turkey — exclusive

18.05.2016 What The Pack

Together with the Depot WPF branding agency we continue to publish a series of exclusive interviews with directors of branding companies from GLBA — Global Local Branding Alliance. Seven professionals from seven countries will tell about national market particularities, about what works and what doesn’t work in local branding and about the qualities which a designer who’s willing to work in a foreign country must possess.

What the Pack: STRATCOM, South Africa — exclusive

14.04.2016 What the Pack

Together with the Depot WPF branding agency we continue to publish a series of exclusive interviews with directors of branding companies from GLBA — Global Local Branding Alliance. After the interview from China we would like to introduce South Africa and it’s representative — Gail Macleod, chief&founder of STRATCOM branding agency.

Depot WPF in EPDA experts on "COSMETICS"

14.03.2016 epda

In new edition of epda series "Experts on" we take a look at COSMETICS, which is an important product in the portfolio of epda members. Children’s care brand Papa Care developed by Depot WPF attracted editors attention.

Depot WPF in designer book 'Take Me Away Please'

14.03.2016 Designer book 'Take Me Away Please'

Depot WPF work was published in the designer book 'Take Me Away Please' that focuses on international packaging design, combined with the eastern and western design aesthetic, showed the design style of fun, fresh, gorgeous, simple and so on, leading you to perceive the beauty, to appreciate beauty and create beauty.

Depot WPF in Feel Desain News Digest

20.01.2016 Feel Desain

Feel Desain is an online magazine, updated daily with the coolest news. The latest news-digest includes a project of Russian branding agency. Depot WPF oversaw the rebranding of processed soft cheese brand Karat in 2015. Let's have a look!

Depot WPF in The Dieline ROY G. BIV

08.01.2016 The Dieline

Yellow is the lightest and brightest color on the Basic Color Wheel. Usually associated with positivity and hope, the color yellow can be found not only in nature but used in media such as Sponge Bob or Tour de France winner’s jersey. This week The Dieline suggests our looking at some of the latest branding and packaging designs with this very color.

EPICA book: Creative communications by Depot WPF

23.09.2015 EPICA Awards

A very special present from Paris just arrived at Depot WPF! And two projects of our agency are among them #epicabookishere

Packaging Of The World: Milk & Honey Land Project By Depot WPF

04.08.2015 Packaging of the world

10 projects you can't miss this July ─ Milk & Honey Land by Depot WPF.

Forbes: The Earning Power Of Recession

14.07.2015 Forbes Russia

Economic factors can easily work for your brand. Many companies make profit out of it while recession. CEO and Managing partner of Depot WPF Alexey Andreev – on situational marketing for Forbes Russia.

The Dieline: Catch The Touch

06.02.2015 The Dieline

The Dieline - the most visited website on package design in the world published our bed linen bran concept Catch The Touch.

Lebensmittel zeitung: Identifying needs and stimulating interest visually

12.01.2015 Lebensmittel zeitung

Lebensmittel zeitung weekly has included our project "Vysoko-Vysoko" (Sky-high) in the list of successful cases in an article on the perceptions of packaging.

Forbes: Protective Marketing: how to be prepared to changes

09.04.2014 Forbes Magazine

Alexey Andreev, CEO and partner of Depot WPF branding agency, continues to reveal secrets of marketing in his column on Forbes.ru

Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.

11.09.2013 Forbes Magazine

Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.

The Dieline: Koe-Chto (Somewhat)

23.07.2013 The Dieline

The Dieline is the most authoritative in the world news resource about design of packing told about our new project Koe-Chto (Somewhat) developed for Megapack concern. Editorial staff of a portal highly appreciated a limonade brand with an ostrich on package.

Metro Newspaper: Russians are tired of flow of brands.

07.06.2013 Metro Newspaper

Thousands of goods shout 'Buy me!' from shop's shelves. Conumers are tired of trade marks and would prefer to save only a third of them. This results are made after the survey of 134 thousand people from 23 countries about their attitude to 700 leading brands conducted by Havas company. Svyatoslav Tarasenko, correspondent of Metro Newspaper, asked Depot WPF branding agency to comment how the results of the survey are relevant in Russia.

The Dieline: Vysoko-vysoko (Sky-high)

04.06.2013 The Dieline

The Dieline - the most authoritative in the world news resource about design of packing told about our brand Vysoko-vysoko (Sky-high) developed for Minskoblproduct company. According to editorship of the resource, the project hit the Weekly Top 10 Package Designs on The Dieline.

Forbes Magazine: Women's Fate

03.11.2012 Forbes Magazine

Rockwool company, the producer of heat- and sound-insulated materials, stakes on women. Ivan Prosvetov, editor of Forbes Magazine, asked Depot WPF branding agency, the author of Rockwool promotional strategy, to comment the reasons for this solution.

Forbes Magazine: Great Battles of Businessmen

23.10.2012 Forbes Magazine

Forbes Magazine finds out why companies's owners take a part in historical reconstructions. Alexey Fadeev told about his transfiguration in political director of 16th border detachment.

Forbes Magazine: Labeling Depot

03.01.2012 Forbes Magazine

Brand name, packaging, logo. Sometime they work, but not always. Why is it so? Ivan Prosvetov, Forbes's correspondent, tried to hunt down a question by visiting the office of Depot WPF branding agency.