News

Bryansky dairy plant, an enterprise with a 45-year history, finally reaches a stable profit. The renewal of the brand and new packaging with a minimalist design (by Depot) has played an important role in this.

Depot WPF implemented the packaging rebranding for “Molkom-Pavlodar”.

A truly selective fruit "in export performance" was entrusted to pack by specialists from Depot WPF.

The research company Mediascope had rebranding and now present a new logo and corporate identity to their employees, customers and partners.

This case is more than just developing a new brand. It's like a fairy tale and it tells how in reality it turns quite standard products into magical ones.

Milk plays an important role in people’s goal of eating healthy and having an active lifestyle. Milk manufacturers therefore are riding this trend by introducing milk brands that are aimed at health-conscious people. This is reflected in the packaging of milk in terms of portability and labeling. Most milk packaging are focused on the fat content of each brand, having different color or design for example for each type of milk (whole milk, non-fat milk, skim milk, so on and so forth). Also, white remains to be the most dominant color of milk packaging since this color represents milk’s purity and health value. Most milk packaging designs also remained to put value on eco-packaging, with most of them using materials that are recyclable.
The images below are just low-resolution preview of the packaging designs. To view them in high-resolution format and to know more about the specifics of each design, simply click on the preview image.

Arte e ironia si fondono in una formula vincente per questo progetto, infatti il design del packaging dei nuovi sidri FAMOUS unisce grafiche semplici con soggetti popolari, in particolare si tratta delle sintesi di alcuni tra i più famosi dipinti di artisti russi e non solo, tutti riconoscibilissimi, tra i tanti Magritte e Caravaggio.

Branding agency Depot WPF and confectionery factory "Kommunarka" presented a new brand of sweets "Zaodno". Under the brand gonna be released 13 kinds of sweets, each with  its own illustrated story.

The branding agency Depot WPF carried out the redesign of the electronic discounter "Citilink" - one of the largest Russian retailers. New corporate identity allowed to strengthen the position of the brand among the competitors.

The rebranding of «Izvestia» newspaper was made by Depot WPF. Since March 13, 2017, the newspaper has appeared in a more respectable A2 format in a new layout. The solution, developed by Depot WPF, makes Izvestia as convenient and enjoyable for reading as possible.

Duck wings, a duck neck and other spicy meat products are very popular in China. In local market Jue Yi brand make such hot meat products. Together with our GLBA partner — Flamesun branding agency — the company has launched the new package design for the product.

Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new logo and packaging design of Lezita fish product line. Lezita brand has been in the chicken market for years and therefore it was critical to communicate the new product line inline with the chicken range.

Nestlé celebrates 150 years of selling the world's most iconic brands. We are very proud of our partnership. Highly appreciate the credit our client gave to us and feel thankful for the exclusive present!

The Red Apple awarding ceremony is finished and now we know, who are the winners!
Among them are Depot WPF projects:  processed cheese «KARAT» and cider «FAMOUS» package designs.

B+P Creality being our partner and presenting GLBA in Berlin together with the family-owned company Iden developed  the new brand + packaging design for their brand Idena. Idena, whose product range now covers around 1,000 articles, received a new high-contrast, eye-catching packaging design.

On 27 of January Association of Branding Companies in Russia and Federal Tourism Agency presented the first outcomes of the work on the Russian tourism brand.
Journalists saw 22 brand concepts, that got in the long-list. All these concept are the result of the teamwork of the «Russian brand team»,which includes Depot WPF.

Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new look of Milka Bonibon – a new launched product bringing together two different brands; global Milka and local Bonibon for the Turkish market.

The editorial board of the newspaper «Izvestia» share the impression of the pre-concept of the touristic brand of Russia, presented on Friday. The next step - the popular vote for the best soulution.

On Jan 21, in Hamburg will be Breakfast Talk of the European Packaging Design Association(epda). Anna Lukanina, Executive Partner of Depot WPF and board member epda is a participant of the meeting.

The portal about marketing and advertising Sostav.ru asked the managing partner of Depot WPF Alexey Andreev to tell about the results of 2016 and prospects of 2017 for the branding industry.

Online rating of the most promising brands 2017 by Forbes. 3 of 10 of them are Depot WPF projects - Mlk, "Papa can" and Neon Beer.

Depot WPF branding agency created a new brand of cider for "Alliance" company. Famous pieces of fine art, minimalism and a portion of irony is the formula of this project.

Depot WPF branding agency together with Alliance company presented new Russian wine brand ONLYWINE — the brand for those who wants just wine, pure and simple.

Depot WPF managing partner and European Packaging Design Association board member Anna Lukanina has just returned from Taiwan. Under the impression of Asia and communication with foreign colleagues Anna shares the experience of the epda congress 2016. Check her personal memos.

Depot WPF branding agency together with St. Petersburg meat-preserving factory presented new brand NORTH-WEST. A new emotional meet brand with design beyond categories is oriented on Russian North-West market.

This year the Government of Moscow shared the Russian capital identity by Depot WPF on the City Day 2016. Our teem сreated the Moscow visual style as a part of GLBA meeting identity for the GLBA Design Conference held last September.

Robbie Williams desides ‘To Party Like a Russian’! The british singer has released the music video for the new song. The video sees Williams play a Russian oligarch at his mansion, surrounded by a troupe of female dancers and... a package of buckwheat ‘Uvelka’ by Depot WPF!

The mix of traditional Chinese culture and modern technology in one package of soy sauce? Why not!

This December Russia will get a tourist brand. Depot WPF branding agency’s experts will take active part in its development. Russia’s nation branding project was initiated by Federal Tourism Agency in collaboration with the Association of Branding Companies in Russia (ABCR).

The senior designer of Stratcom (GLBA agency in Johannesburg) Carina Hartman is currently working in Depot WPF. Carina has become a part of our team in terms of GLBA's international exchange program for strategists, designers and managers.

The international jury of one of the most important design awards of the world — Red Dot — appreciates the works of Depot WPF branding agency for a number of years. But in 2016 we got coveted "red dots" in Communication Design category for all our projects that  we had submitted to the contest.

Yum! Brands Russia and Depot WPF rebranded the KFC legendary fast food restaurant chain in Russia. The corporate identity and the brand communication concept have been changed by our team.

PEC company is one of the largest Russian transportation companies that continues the process of re-branding: its own vechicle fleet for delivery of goods has been decorated in a new style, a repair in the office and warehouse complexes in 120 cities of Russia and Kazakhstan has already begun. The new positioning and corporate identity was developed by Depot WPF branding agency.

Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA — Global Local Branding Alliance. You’ve already got acquainted with companies from China, South Africa, Turkey, Brazil, and now USA, represented by David Ceradini, the founder and an irremovable creative director of Ceradini Brand Design agency, joins the project.

Is it possible to express the wine character and taste using only geometrical figures and shadows? Our designer has tried.

Moscow factory of processed cheese KARAT and Depot WPF branding agency presented new dairy brand KARAT Сottage. It's the third bold project within the complex company rebranding project.

PEC company is one of the largest Russian transportation companies that offers specialized service for online shop logistics called Easy Way. The new service brand — from strategy and naming to corporate identity — was created by Depot WPF branding agency.

Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA commonwealth — Global Local Branding Alliance. You’ve already got acquainted with companies from China, South Africa and Turkey, and now Brazil, represented by Margot Doi Takeda, the founder and creative director of A10 creative agency, joins the project.

Last weekend Depot WPF art-director Tatiana Mikolaevskaya was on a European Design Awards & Conference. She traveled to Vienne to get our awards (Depot WPF has received from the jury gold and two silver) and impressions.

Together with the Depot WPF branding agency we continue to publish a series of exclusive interviews with directors of branding companies from GLBA — Global Local Branding Alliance. Seven professionals from seven countries will tell about national market particularities, about what works and what doesn’t work in local branding and about the qualities which a designer who’s willing to work in a foreign country must possess.

This year our agency has participated in the prestigious international award THE ONE SHOW for the first time. The debut was successful: we were awarded Merit Award for Shopping List package design.

Moscow hosted the annual report-re-election conference of the Association of Communication Agencies of Russia (ACAR) on April 19. Following the meeting, Depot WPF managing partner Alexey Andreev was elected Vice-President of the association.

Together with the Depot WPF branding agency we continue to publish a series of exclusive interviews with directors of branding companies from GLBA — Global Local Branding Alliance. After the interview from China we would like to introduce South Africa and it’s representative — Gail Macleod, chief&founder of STRATCOM branding agency.

Depot WPF developed the brand identity for national creativity ranking, which helps clients understant who is who among advertising, branding and marketing agencies.

Depot WPF branding agency developed the brand for the Industry Development Fund (FRP) that was created by the Trade and Industry Ministry for financing import-subsituting projects in industry and technology. FRP became one of the first governmental institutions with bright and friendly identity.

Moscow factory of processed cheese KARAT and Depot WPF branding agency have presented the second bold project within the rebranding of the company — the redesign of Violette cream cheese.

"It’s all about branding effects on sales: not just pretty pictures" — the lecture of Depot WPF art director Vera Zvereva prepared for the Minsk advertising and marketing festival WHITE SQUARE. The festival will take place in Minsk on April 14-16.

These days the meeting of GLBA international branding alliance is being held in Chinese city of Chengdu. Yesterday we arranged the first conference on branding in China. Now we share the details.

In new edition of epda series "Experts on" we take a look at COSMETICS, which is an important product in the portfolio of epda members. Children’s care brand Papa Care developed by Depot WPF attracted editors attention.

Depot WPF work was published  in the designer book 'Take Me Away Please' that focuses on international packaging design, combined with the eastern and western design aesthetic, showed the design style of fun, fresh, gorgeous, simple and so on, leading you to perceive the beauty, to appreciate beauty and create beauty.

IIC Euro-Policy in the Absolut investment group underwent rebranding and changed its name. The project was implemented by the team of Depot WPF branding agency.

Evgeniy Chernyshev was totaly inspired by Dairy Culture brand developed by Depot WPF and desided to create a whole series of paintings dedicated to the new brand. Basing on masterpieces of Pablo Picasso, Van Gogh and others he offered to have a look at works of these famous artists from a modern angle by adding only one extra element...

Agroholding RUSAGRO and Depot WPF branding agency presented the new meat product brand "Butcher’s warranty" opens a new direction in Russian meat market.

Depot WPF completed a large-scale branding project for ivi.ru online video streaming service, The company is Russian leader among legal online film distribution platforms with millions of monthly visitors.

Feel Desain is an online magazine, updated daily with the coolest news. The latest news-digest includes a project of Russian branding agency. Depot WPF oversaw the rebranding of processed soft cheese brand Karat in 2015. Let's have a look!

Branding agency Depot WPF rebranded international pharmaceutical company headquartered in Hong Kong.

Yellow is the lightest and brightest color on the Basic Color Wheel. Usually associated with positivity and hope, the color yellow can be found not only in nature but used in media such as Sponge Bob or Tour de France winner’s jersey. This week The Dieline suggests our looking at some of the latest branding and packaging designs with this very color.

Russian Association of Communication Agencies published Сreativity Ranking 2015. Depot WPF branding agency ones again proves its dominant position in «Branding» category.

Last week Forbes magazine published Brand Ranking 2015. Dairy Culture Brand created by Depot WPF is on the list of the most successful new brands selected by competent experts this year.

Depot WPF agency developed brand identity for WCFA (World Communication Forum Association). The design is to stress the organization's main values: strive to communications' transparency and lack of borders.

We are glad to share our new juice brand concept SINGULAR, in which we don't attempt to make the fruit images "more mouth-watering and appetising" of "even more natural".

EPICA international creative award ceremony took place in Berlin yesterday. Depot WPF's art director Irina Korotich was invited on stage twice: our agency's projects got two gold awards from the international journalists' jury.

Moscow soft cheese factory ‘Karat’ held the first large-scale rebranding during its 81-year history and redesigned its products, which are familiar to every Russian.

Depot WPF branding agency presented new visual style for Association of Communication Agencies of Russia (ACAR). It is based on Russia's best communication projects of the year, visualized with the help of eye-tracking technology.

A very special present from Paris just arrived at Depot WPF! And two projects of our agency are among them #epicabookishere

A new international professional exchange program for strategists, designers and managers started in GLBA. The first internship is taking place right now in Depot WPF in terms of the alliance semiannual meeting in Moscow.

10 projects you can't miss this July ─ Milk & Honey Land by Depot WPF.

Economic factors can easily work for your brand. Many companies make profit out of it while recession. CEO and Managing partner of Depot WPF Alexey Andreev – on situational marketing for Forbes Russia.

CEO and Managing partner of Depot WPF Alexey Andreev continues sharing marketing secrets in his column in Forbes magazine. The latest issue is dedicated to situational marketing. Which contingency measures can help strengthening your brand?

How to design an outstanding brand and to create a new market? Depot WPF’s creative director Alexey Fadeev shared the secrets at the International Export forum in Minsk, Belarus. The event took place on the 10th of July.

We are filling you in on the structure of the USA agency of GLBA, on what has the greatest impact on branding in the region and on what projects our colleagues are working in the Brookline office.

Regular congress of European Packaging design association will take place in Toulouse, France on June 12th. Vice-president of epda and our managing partner Anna Lukanina has told us what you should pay attention to in its program

The managing company of MOCCONA and Pickwick brands in CIS countries - ZAO «TK «Megapolis» and Depot WPF branding agency have launched the promotion campaign of the MOCCONA flavored coffee product line.

Depot WPF has developed the rebranding of «Plus Baby Help» charity fund. The new corporate identity of the fund shows that helping some big deal is easy.

«Nestle Russia» introduces the new product of 48 KOPEEK brand – ice cream for milkshakes. Packaging design was developed by Depot WPF branding agency.

We resume the story about the agencies of GLBA branding alliance. The new report comes from Johannesburg – location of the office of our African representative - Stratcom.

The Flamesun agency is presenting our international branding alliance GLBA in China. In the latest issue of #WORLD_WPF we are telling more about it.

We`d like to share a video case of the identity of the International Advertising Festival Red Apple, which Depot WPF developed in 2014.

We continue to tell about the agencies that form our GLBA alliance. The second report is from Sao Paolo. This is the city where the office of our Brazilian agency A10 is situated.

Global Local Branding Alliance (GLBA) is a new international branding alliance uniting major branding companies representing North America, Europe, South Africa, China, Brazil, Turkey and Russia, each with specialists across all design disciplines and with over 20 years of experience.

HEINEKEN  launches the production of rice beer in Russia. The new FEILONG brand developed by Depot WPF branding agencyis oriented on Siberia and Far East markets.

The Dieline - the most visited website on package design in the world published our bed linen bran concept Catch The Touch.

'Catch The Touch' expensive bed linen brand is a new concept by Depot WPF team. It provides a new look at the opportunities vacuum packaging offers.

Lebensmittel zeitung weekly has included our project "Vysoko-Vysoko" (Sky-high) in the list of successful cases in an article on the perceptions of packaging.

The Russian edition of Forbes has published “Best Brands of 2014” rating. Three projects developed by Depot WPF are among ten most successful new brands chosen by authoritative experts.

This autumn Depot WPF is on the move: 3 continents, 7 countries, whole lot of impressions... The latest issue of #WORLD_WPF is about America: we immerse into New York's atmosphere and find out something new about Depot WPF (in teaser format)  from Anna Lukanina.

Depot WPF spends this autumn on the move: getting the energy from different cities and events. And the first stop of our round-the-world trip #WORLD_WPF is London!... DEPOT WORKS, DEPOT MOVES!

Depot WPF branding agency has become one of the front-runners at Red Dot international design award in Communication Design category. We received record number of prizes, including "Best of the Best"!

The award ceremony of Design category at Cannes Lions ended up with our glory: a Bronze Lion for Myllyn Paras 1928! Soon it will take its place in our meeting room near its silver 'brother', who appeared in our office three years ago.

Crianzas y Viñedos R. Reverte wine producer asked our agency to create packaging that would reflect the ingenuity and delicacy of its Garnacha Centenaria wine. We suggested a bold decision for the conservative category of premium wines.

Alexey Andreev, CEO and partner of Depot WPF branding agency, continues to reveal secrets of marketing in his column on Forbes.ru

Depot WPF developed creative concept for the Kotler Awards. It is going to be presented in Moscow for the first time ever in March 2014. They will be contested by leading experts in the communications business in Russia, who will be hand-picked and presented with their awards by Kotler himself.

Each year, Forbes magazine publishes a list of the most successful new brands, which is compiled with the help of an expert vote. This year, Queensley – a project by Depot WPF for the tea company Riston – made it into the top ten.

Depot WPF designed the promotional campaign ‘You pay for grilled masterpieces!’ for the Moscow cafe Ragout. The advertising posters, painted using a grill pan, look more like art objects than advertisements.

Nestlé Russia has held its first ever awards for the best projects in packaging design – the Nestlé Russia Packaging Award. Three of the four categories were won by projects in which the agency Depot WPF played a role.

The magazine ‘Sekret firmy’ has conducted a study of the creative industries in Russia and compiled ratings of the country's leading ‘exporters of ideas.’ Depot WPF came out on top in the field of
advertising, branding and production!

Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.

The Dieline is the most authoritative in the world news resource about design of packing told about our new project Koe-Chto (Somewhat) developed for Megapack concern. Editorial staff of a portal highly appreciated a limonade brand with an ostrich on package.

Thousands of goods shout 'Buy me!' from shop's shelves. Conumers are tired of trade marks and would prefer to save only a third of them. This results are made after the survey of 134 thousand people from 23 countries about their attitude to 700 leading brands conducted by Havas company. Svyatoslav Tarasenko, correspondent of Metro Newspaper, asked Depot WPF branding agency to comment how the results of the survey are relevant in Russia.

The Dieline - the most authoritative in the world news resource about design of packing told about our brand Vysoko-vysoko (Sky-high) developed for Minskoblproduct company. According to editorship of the resource, the project hit the Weekly Top 10 Package Designs on The Dieline.

Rockwool company, the producer of heat- and sound-insulated materials, stakes on women. Ivan Prosvetov, editor of Forbes Magazine, asked Depot WPF branding agency, the author of Rockwool promotional strategy, to comment the reasons for this solution.

Forbes Magazine finds out why companies's owners take a part in historical reconstructions. Alexey Fadeev told about his transfiguration in political director of 16th border detachment.

Brand name, packaging, logo. Sometime they work, but not always. Why is it so? Ivan Prosvetov, Forbes's correspondent, tried to hunt down a question by visiting the office of Depot WPF branding agency.