Publications: press

Publications

The Packaging For These Dairy Products Is Simple Yet Effective

24.04.2018 www.thedieline.com

The Dieline published the new concept by Depot WPF - for Valaam, a range of Russian dairy products.

Bahroma Ice Cream's Packaging Captures the Colorful Spirit of Asia

26.03.2018 thedieline.com

The Dieline published the new concept by Depot WPF - for Bahroma ice cream.

Metro: how much St.Petersburg is gonna pay for the Olympic Games 2028

09.02.2017

According to daily "Metro", Saint-Petersburg can be the place of the Summer Olympic Games in 2028.

EPICA book: Creative communications by Depot WPF

23.09.2015 EPICA Awards

A very special present from Paris just arrived at Depot WPF! And two projects of our agency are among them #epicabookishere

Packaging Of The World: Milk & Honey Land Project By Depot WPF

04.08.2015 Packaging of the world

10 projects you can't miss this July ─ Milk & Honey Land by Depot WPF.

Lebensmittel zeitung: Identifying needs and stimulating interest visually

12.01.2015 Lebensmittel zeitung

Lebensmittel zeitung weekly has included our project "Vysoko-Vysoko" (Sky-high) in the list of successful cases in an article on the perceptions of packaging.

creativ verpacken: From Russia with gLove

27.11.2014 creativ verpacken

Anna Lukanina, managing director and partner of Depot WPF branding agency, explains which consumer stereotypes and insights were used while creating the packaging design for Glovely and Garnacha Centenaria wine in her article for German creative verpacken magazine.

creativ verpacken: Globalisation versus diversity

15.10.2014 creativ verpacken

Anna Lukanina, managing director and partner of Depot WPF branding agency, talks about aspects of working with global brands, local needs and trends in the Russian market in her article for German creative verpacken magazine.

Forbes: Apple Sovereign: how Sady Pridonya (Pridon Gardens) fights for juicy industry leadership.

30.06.2014 Forbes Magazine

Sady Pridonya (Pridon Gardens) didn't sell out to WBD and Coca Cola. Why Andrey Samokhin, the owner of the company, prefers to be independent and how his company stays competitive? Alexey Andreev, CEO of Depot WPF branding agency, told the correspondent of the Forbes Magazine about an agency's contribution to the company's success.

Forbes: Protective Marketing: how to be prepared to changes

09.04.2014 Forbes Magazine

Alexey Andreev, CEO and partner of Depot WPF branding agency, continues to reveal secrets of marketing in his column on Forbes.ru

Markenartikel: Stay local in the age of continued globalisation

31.03.2014 Markenartikel

Anna Lukanina, managing director & partner of Depot WPF branding agency, explains why it is very important to consider specific national aspects, including the mentality, customs and habits of the people, their life-style and heritage when working with global brands.

ITAR-TASS: The Government of the Russian Federation abandonment of using IPad will not affect the profits of Apple and Samsung

26.03.2014 ITAR-TASS

Abandonment of the Government of the Russian Federation of using Apple's Ipad to the advantage of Samsung gadgets will not affect the profit or image of companies in Russia - in the estimation of specialists, including Alexey Andreev.

Nikkei Design: Queensley

11.02.2014 Nikkei Design

Japan Nikkei Design Magazine published the list of Pentawards 2013 winners. Among them there was also the Queensley project which has received Silver of this prestigious award.

Nikkei Design: Vysoko-vysoko (Sky-high) - Gold Award of Pentawards 2013

06.02.2014 Nikkei Design

Japan Nikkei Design Magazine published the list of Pentawards 2013 winners. Among them there was our Vysoko-vysoko (Sky-high) project that has received the Gold Award of Pentawards 2013.

Forbes: Fine Tuning: how to reveal the true face of a customer

02.12.2013 Forbes Magazine

At Forbes's Magazine request Alexey Fadeev told why it is so important to sell children's and man's products to women.

Metro Newspaper: Positive comments about goods and services sell for 60 rubles per item

25.09.2013 Metro Newspaper

Leaving negative or positive comments turned into profitable business. Up to 50% of comments are banned by Russian shops. In the USA this problem is handled yet by the Highest Court Instance. Alexey Andreev told about how to generate a flow of positive comments using fair means.

Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.

11.09.2013 Forbes Magazine

Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.

Metro Newspaper: Russians are tired of flow of brands.

07.06.2013 Metro Newspaper

Thousands of goods shout 'Buy me!' from shop's shelves. Conumers are tired of trade marks and would prefer to save only a third of them. This results are made after the survey of 134 thousand people from 23 countries about their attitude to 700 leading brands conducted by Havas company. Svyatoslav Tarasenko, correspondent of Metro Newspaper, asked Depot WPF branding agency to comment how the results of the survey are relevant in Russia.

PLAYFUL PATTERNS 2013

04.12.2012 PLAYFUL PATTERNS

Two brands (MLK and Dizao Organics) developed by Depot WPF branding agency was included in Playful Patterns Catalogue 2013.

Forbes Magazine: Women's Fate

03.11.2012 Forbes Magazine

Rockwool company, the producer of heat- and sound-insulated materials, stakes on women. Ivan Prosvetov, editor of Forbes Magazine, asked Depot WPF branding agency, the author of Rockwool promotional strategy, to comment the reasons for this solution.

Forbes Magazine: Great Battles of Businessmen

23.10.2012 Forbes Magazine

Forbes Magazine finds out why companies's owners take a part in historical reconstructions. Alexey Fadeev told about his transfiguration in political director of 16th border detachment.

Design Magazine Taiwan: What is the daily lifestyle of Russians ?

11.04.2012 Design Magazine Taiwan

Design Magazine Taiwan included MLK brand developed by Depot WPF in its observation of daily lifestyle of Russians.

Forbes Magazine: Labeling Depot

03.01.2012 Forbes Magazine

Brand name, packaging, logo. Sometime they work, but not always. Why is it so? Ivan Prosvetov, Forbes's correspondent, tried to hunt down a question by visiting the office of Depot WPF branding agency.

International Design Yearbook 2011: Design Packaging

16.05.2011 International Design Yearbook 2011

Three brands (Comilfo, Maitre de Sucre, Toro Loko) developed by Depot WPF branding agency was included in annual International Design Yearbook 2011.