Publications: sharing expertise

Publications

creativ verpacken: From Russia with gLove

27.11.2014 creativ verpacken

Anna Lukanina, managing director and partner of Depot WPF branding agency, explains which consumer stereotypes and insights were used while creating the packaging design for Glovely and Garnacha Centenaria wine in her article for German creative verpacken magazine.

creativ verpacken: Globalisation versus diversity

15.10.2014 creativ verpacken

Anna Lukanina, managing director and partner of Depot WPF branding agency, talks about aspects of working with global brands, local needs and trends in the Russian market in her article for German creative verpacken magazine.

Forbes: Protective Marketing: how to be prepared to changes

09.04.2014 Forbes Magazine

Alexey Andreev, CEO and partner of Depot WPF branding agency, continues to reveal secrets of marketing in his column on Forbes.ru

Forbes: Fine Tuning: how to reveal the true face of a customer

02.12.2013 Forbes Magazine

At Forbes's Magazine request Alexey Fadeev told why it is so important to sell children's and man's products to women.

Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.

11.09.2013 Forbes Magazine

Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.