Corporate Identity

One of the main conditions for the successful implementation of a project is to create a corporate style which ensures that the brand is recognizable and emphasizes its competitive advantages. The branding agency Depot WPF designs visual identity systems for new brands and perfects pre-existing corporate styles.

The sign and logo, corporate colours, fonts, and other elements are constants in the corporate style, and serve to create a unified visual look for the brand. If the corporate style is developed with due care and attention, it will form the image that the company requires, and improve the loyalty of its clients and partners. Companies which have an integrated corporate style find that their advertising communications are much more effective.

The creation of a corporate style involves a whole series of measures:

  • — The creative component: creating the sign or logo, and the elements which determine the product’s style; deciding on the corporate fonts and the colour scheme etc.
  • — Implementation: devising standards and recommendations on the use of the corporate style on various media (brand book);
  • — Support and guidance in the process of introducing the new corporate style.

Our projects. Corporate Identity

Izvestia newspaper rebranding: brand positioning, brand identity

Izvestia newspaper rebranding: brand positioning, brand identity

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Brandbook

KARAT rebranding: brand positioning, packaging design, brand identity

KARAT rebranding: brand positioning, packaging design, brand identity

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Packaging design, Spatial and marketing materials design, Prepress, Brandbook

INVITRO medical company rebranding

INVITRO medical company rebranding

Rebranding, Corporate Identity, Spatial and marketing materials design, Brandbook

Sladkaya Zhizn corporate identity

Sladkaya Zhizn corporate identity

Rebranding, Corporate Identity, Brandbook

Arctika rebranding: positioning, packaging design and brand identity, communication strategy, copyright

Arctika rebranding: positioning, packaging design and brand identity, communication strategy, copyright

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Packaging design, Communication strategy, Creative concept for brand promotion, Prepress

IZ.ru: identity

IZ.ru: identity

Corporate Identity

KUPIVIP.RU rebranding

KUPIVIP.RU rebranding

Rebranding, Corporate Identity, Spatial and marketing materials design, Brandbook

ivi.ru online cinema identity

ivi.ru online cinema identity

Corporate Identity, Spatial and marketing materials design, Brandbook

Avito identity

Avito identity

Rebranding, Corporate Identity, Spatial and marketing materials design, Brandbook

KFC rebranding: brand identity, packaging design, communication concept

KFC rebranding: brand identity, packaging design, communication concept

Rebranding, Corporate Identity, Packaging design, Spatial and marketing materials design, Creative concept for brand promotion, Prepress

METRO EXPO

METRO EXPO

Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion, Brandbook

Karusel (carousel) supermarkets chain

Karusel (carousel) supermarkets chain

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Brandbook

Moscow identity

Moscow identity

Brand creation, Corporate Identity, Spatial and marketing materials design, Brandbook

URALSIB | Private Bank rebranding

URALSIB | Private Bank rebranding

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion, Brandbook

Special Economic Zones

Special Economic Zones

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

X-fit gyms rebranding: positioning, brand identity, slogan, creative concept

X-fit gyms rebranding: positioning, brand identity, slogan, creative concept

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Communication strategy, Creative concept for brand promotion, Brandbook

Easy Way Transport Company brand development

Easy Way Transport Company brand development

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Communication strategy, Creative concept for brand promotion, Brandbook

Vangold jewellery rebranding: positioning, brand identity

Vangold jewellery rebranding: positioning, brand identity

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

Savushkin's Product dairy products rebrandign

Savushkin's Product dairy products rebrandign

Rebranding, Corporate Identity, Packaging design, Spatial and marketing materials design, Prepress, Brandbook

Cluev brand development: positioning, naming, identity

Cluev brand development: positioning, naming, identity

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion, Brandbook

The Tanuki restaurant chain rebranding

The Tanuki restaurant chain rebranding

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Brandbook

Askona: corporate identity

Askona: corporate identity

Rebranding, Corporate Identity, Spatial and marketing materials design, Prepress, Brandbook

Klinsky: identity

Klinsky: identity

Rebranding, Corporate Identity, Spatial and marketing materials design, Prepress, Brandbook

«Sladkoe Nesladkoe»: signboard and identity design

«Sladkoe Nesladkoe»: signboard and identity design

Corporate Identity, Spatial and marketing materials design

Industrial Development Fund: brochure annual report design, corporate style

Industrial Development Fund: brochure annual report design, corporate style

Corporate Identity, Spatial and marketing materials design, Prepress

Confederation Cup presentation design

Confederation Cup presentation design

Corporate Identity, Spatial and marketing materials design

Central Children's Store Christmas Design

Central Children's Store Christmas Design

Naming and copywriting, Corporate Identity, Spatial and marketing materials design

POST POSTER design

POST POSTER design

Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion

Белый Квадрат Идея! ADCR (Art Directors Club Russia)
Citilink identity

Citilink identity

Rebranding, Corporate Identity, Spatial and marketing materials design, Brandbook

Letovo

Letovo

Brand creation, Corporate Identity, Spatial and marketing materials design, Brandbook

Russian creative ranking identity

Russian creative ranking identity

Brand creation, Corporate Identity, Spatial and marketing materials design, Brandbook

Long Sheng Pharma rebranding

Long Sheng Pharma rebranding

Rebranding, Corporate Identity, Spatial and marketing materials design, Brandbook

World Communication Forum Association (WCFA) brand identity

World Communication Forum Association (WCFA) brand identity

Brand creation, Corporate Identity, Spatial and marketing materials design, Prepress, Brandbook

Association of communication agencies of Russia (ACAR) rebranding

Association of communication agencies of Russia (ACAR) rebranding

Rebranding, Corporate Identity, Spatial and marketing materials design, Brandbook

Plus Baby Help foundation rebranding

Plus Baby Help foundation rebranding

Rebranding, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion, Brandbook

Milk & Honey Land brand development

Milk & Honey Land brand development

Brand creation, Brand audit, strategy and positioning, Corporate Identity, Packaging design, Spatial and marketing materials design

European Packaging Design Association (epda) rebranding

European Packaging Design Association (epda) rebranding

Rebranding, Corporate Identity, Spatial and marketing materials design, Prepress, Brandbook

World Communication Map for World Communication Forum

World Communication Map for World Communication Forum

Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion

Generium corporate identity

Generium corporate identity

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Brandbook

Reschke Russia corporate identity

Reschke Russia corporate identity

Corporate Identity, Spatial and marketing materials design

The Gazpromneft – SM plant identity

The Gazpromneft – SM plant identity

Corporate Identity, Brandbook

The Okhapka retail chain brand development

The Okhapka retail chain brand development

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion, Brandbook

The Kotler Awards identity

The Kotler Awards identity

Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion

FrescoBank brand development

FrescoBank brand development

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Communication strategy, Creative concept for brand promotion, Brandbook

DataExchange Educational Project identity

DataExchange Educational Project identity

Rebranding, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion, Brandbook

Coffeeteassimo Cafe brand development

Coffeeteassimo Cafe brand development

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

MZ life furniture centres brand development

MZ life furniture centres brand development

Brand creation, Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

Wexler digital electronic goods rebranding

Wexler digital electronic goods rebranding

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Packaging design, Spatial and marketing materials design, Communication strategy, Creative concept for brand promotion, Prepress, Brandbook

Fit Studio Fitnes Club brand identity

Fit Studio Fitnes Club brand identity

Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Brandbook

Euroviral Festival identity

Euroviral Festival identity

Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion, Brandbook

Communication on Top international forum identity

Communication on Top international forum identity

Rebranding, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

Virtu Company rebranding

Virtu Company rebranding

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion, Brandbook

Zdrava rebranding: positioning, packaging design, identity

Zdrava rebranding: positioning, packaging design, identity

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Packaging design, Spatial and marketing materials design, Communication strategy, Creative concept for brand promotion, Prepress, Brandbook

Avexima pharmaceutical company brand development

Avexima pharmaceutical company brand development

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Brandbook

Avgust rebranding: positioning, corporate identity, branbook

Avgust rebranding: positioning, corporate identity, branbook

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Packaging design, Spatial and marketing materials design, Communication strategy, Creative concept for brand promotion, Prepress, Brandbook

Exhibition Project Identify Me identity

Exhibition Project Identify Me identity

Corporate Identity, Spatial and marketing materials design

AVK Confectionery rebranding: positioning, brand architecture, packaging design

AVK Confectionery rebranding: positioning, brand architecture, packaging design

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Brandbook

Crazy Park brand development: naming, brand hero, identity

Crazy Park brand development: naming, brand hero, identity

Brand creation, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Brandbook

Bouillon chain of drive-through restaurants brand development

Bouillon chain of drive-through restaurants brand development

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

ACF Technology identity and guidelines

ACF Technology identity and guidelines

Corporate Identity, Spatial and marketing materials design, Brandbook

Kamenskaya & Partners Law Firm identity and brandbook

Kamenskaya & Partners Law Firm identity and brandbook

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

Mnogo.ru club rebranding: positioning, identity, brandbook

Mnogo.ru club rebranding: positioning, identity, brandbook

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

60 Beans Autocafe brand development: naming, identity, guidelines

60 Beans Autocafe brand development: naming, identity, guidelines

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

Letniy Lug (Summer Meadow) dairy shops chain  identity

Letniy Lug (Summer Meadow) dairy shops chain identity

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

Pyjama Party brand development: positioning, naming, identity

Pyjama Party brand development: positioning, naming, identity

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Brandbook

Bonanza bananas identity and packaging design

Bonanza bananas identity and packaging design

Brand creation, Rebranding, Brand audit, strategy and positioning, Corporate Identity, Packaging design, Spatial and marketing materials design, Prepress, Brandbook

Sostav.ru brand identity

Sostav.ru brand identity

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Communication strategy, Creative concept for brand promotion

Red Apple MiXX Festival brand identity

Red Apple MiXX Festival brand identity

Brand creation, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion

Red Apple Unlimited Festival

Red Apple Unlimited Festival

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion

Sapfire Autochemicals rebranding: positioning, brand identity, packaging design

Sapfire Autochemicals rebranding: positioning, brand identity, packaging design

Rebranding, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Packaging design, Spatial and marketing materials design, Creative concept for brand promotion, Prepress, Brandbook

Sladonezh confectionery rebranding: positioning, corporate identity, brandbook

Sladonezh confectionery rebranding: positioning, corporate identity, brandbook

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion, Brandbook

UAT Air Transportation brand identity

UAT Air Transportation brand identity

Rebranding, Corporate Identity, Brandbook

UNAS-Resources corporate identity

UNAS-Resources corporate identity

Corporate Identity, Brandbook

Unimilk Company corporate identity

Unimilk Company corporate identity

Rebranding, Corporate Identity, Brandbook

Volshebnitsa (Enchantress) confectionary corporate identity

Volshebnitsa (Enchantress) confectionary corporate identity

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Brandbook

Avtomir (Autoworld) rebranding: brand identity, brand book

Avtomir (Autoworld) rebranding: brand identity, brand book

Rebranding, Corporate Identity, Brandbook

Blizhniye Gorki (Near Hills) farm shop identity

Blizhniye Gorki (Near Hills) farm shop identity

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity

Grossmart PL stategy development: positioning, identity, brandbook

Grossmart PL stategy development: positioning, identity, brandbook

Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Prepress, Brandbook

ММФР Red Apple
Levenkaas dairy company brand development

Levenkaas dairy company brand development

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Communication strategy, Creative concept for brand promotion, Brandbook

Sport: vsegda v tvoyu polzu! (Sports: always in your favor!) programme identity development

Sport: vsegda v tvoyu polzu! (Sports: always in your favor!) programme identity development

Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Creative concept for brand promotion

Optima company corporate identity

Optima company corporate identity

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design, Brandbook

Renaissance Insurance corporate identity

Renaissance Insurance corporate identity

Rebranding, Brand audit, strategy and positioning, Corporate Identity, Spatial and marketing materials design

EFFIE
Molodezhnaya Derevnya (Youth Village) platform identity

Molodezhnaya Derevnya (Youth Village) platform identity

Corporate Identity, Spatial and marketing materials design

Petelinka Poultry farm brand development

Petelinka Poultry farm brand development

Brand creation, Brand audit, strategy and positioning, Naming and copywriting, Corporate Identity, Spatial and marketing materials design, Communication strategy, Creative concept for brand promotion, Brandbook

Titan Starter Batteries rebranding: positioning, brand identity

Titan Starter Batteries rebranding: positioning, brand identity

Rebranding, Brand audit, strategy and positioning, Corporate Identity