News

Queensley listed in Forbes's ranking of the top brands of 2013
Date of publication: 27.12.2013
Queensley listed in Forbes's ranking of the top brands of 2013
Each year, Forbes magazine publishes a list of the most successful new brands, which is compiled with the help of an expert vote. This year, Queensley – a project by Depot WPF for the tea company Riston – made it into the top ten.
Sostav.ru looks back on Depot WPF's successes
Date of publication: 24.12.2013
Sostav.ru looks back on Depot WPF's successes
Readers of Russia’s biggest advertising and marketing portal decided on the most important events and most noteworthy projects in 2013. Projects completed by Depot WPF were rated among the leaders in the categories of branding and packaging design.
Nestlé releases ‘open-hearted’ chocolates
Date of publication: 19.12.2013
Nestlé releases ‘open-hearted’ chocolates
Depot WPF produced the naming and packaging design for a chocolate bar that is unique in the Russian market. The new range ‘S otkrytym serdtsem’ (‘Open-hearted’) is being released under the brand label ‘Rossiya – Schedraya dusha’.
Vangold: jewellery with simplicity
Date of publication: 17.12.2013
Vangold: jewellery with simplicity
The branding agency Depot WPF developed the positioning and brand style of the jewellers Vangold – one of Russia's biggest manufacturers of items of jewellery.
Masterpieces on the grill
Date of publication: 12.12.2013
Masterpieces on the grill
Depot WPF designed the promotional campaign ‘You pay for grilled masterpieces!’ for the Moscow cafe Ragout. The advertising posters, painted using a grill pan, look more like art objects than advertisements.
Branding agencies, brand owners and packaging manufacturers: why is interaction so important?
Date of publication: 10.12.2013
Branding agencies, brand owners and packaging manufacturers: why is interaction so important?
Anna Lukanina gave a speech at a ‘Club 80/20’ conference held by the company Conflex, as part of the program to develop cooperation between all those involved in the process of brand creation.
POPSOP: Biweekly Design roundup
Date of publication: 03.12.2013
POPSOP: Biweekly Design roundup
POPSOP.COM assessed Depot WPF branding agency as one of '17 brilliant brand and design agencies' and included four our projects (Croisette, Heinz, Papa Care and Bonduelle) in its selection of best design projects of 2 weeks.
Forbes: Fine Tuning: how to reveal the true face of a customer
Date of publication: 02.12.2013
Forbes: Fine Tuning: how to reveal the true face of a customer
At Forbes's Magazine request Alexey Fadeev told why it is so important to sell children's and man's products to women.
Depot WPF and Bonduelle let off some steam
Date of publication: 27.11.2013
Depot WPF and Bonduelle let off some steam
The branding agency Depot WPF designed the packaging for ‘Na paru’ – steamed vegetables by Bonduelle. This is a new range of conserved vegetables, cooked using an innovative technology which locks in more flavour and goodness than ever before.
Papa Care: Winning fathers’ confidence and mothers' affection
Date of publication: 26.11.2013
Papa Care: Winning fathers’ confidence and mothers' affection
The branding agency Depot WPF has designed the new brand for children's cosmetics made from natural ingredients, Papa Care, for the company Bioguard. The brand conveys the idea that Dads are just as important to babies as Mums.
Heinz ketchup designed by Depot WPF
Date of publication: 20.11.2013
Heinz ketchup designed by Depot WPF
The branding agency Depot WPF created the design for a commemorative range of ketchups made by Heinz – one of the world's biggest manufacturers of ketchups, sauces and mayonnaises.
Depot WPF triumphs at the Nestlé Packaging Award ceremony in Russia
Date of publication: 19.11.2013
Depot WPF triumphs at the Nestlé Packaging Award ceremony in Russia
Nestlé Russia has held its first ever awards for the best projects in packaging design – the Nestlé Russia Packaging Award. Three of the four categories were won by projects in which the agency Depot WPF played a role.
POPSOP: Weekly Design roundup
Date of publication: 05.11.2013
POPSOP: Weekly Design roundup
POPSOP.COM - the resource that offers hand-picked news and insights on brand communications for marketing, design and media professionals worldwide, included our work on the '1928' brand in its weekly design roundup.
Depot WPF locks in the traditions of Myllyn Paras with its packaging design
Date of publication: 04.11.2013
Depot WPF locks in the traditions of Myllyn Paras with its packaging design
Myllyn Paras Oy Konserni is one of Finland’s leading manufacturers of flour, porridge oats, pasta and emi finished products used in baking. Depot WPF designed the packaging for Myllyn Paras’s ‘1928’ range of flour, in the upper price segment.
Depot WPF and Nestlé restyle the ‘Comme il faut’ brand
Date of publication: 31.10.2013
Depot WPF and Nestlé restyle the ‘Comme il faut’ brand
Our agency has worked with ‘Comme il faut’ for ten years, since the brand was first launched back in 2004. The premium brand of chocolates is changing with the times, so that it stays relevant to the lives of its consumers.
The Dieline: Myllyn Paras Flour
Date of publication: 22.10.2013
The Dieline: Myllyn Paras Flour
The Dieline - the most visited website on package design in the world published our Myllyn Paras Flour project.
Creapix blog: Eco-Friendly Package Designs:15 Ways To Go Green
Date of publication: 17.10.2013
Creapix blog: Eco-Friendly Package Designs:15 Ways To Go Green
Our EcoBag by Vera Zvereva, Maria Mordvintseva, and Julia Zhdanova was included in Creapix blog list of 15 Eco-friendly package design.
Depot WPF recognized as the biggest exporter of creativity in the branding and advertising industry
Date of publication: 07.10.2013
Depot WPF recognized as the biggest exporter of creativity in the branding and advertising industry
The magazine ‘Sekret firmy’ has conducted a study of the creative industries in Russia and compiled ratings of the country's leading ‘exporters of ideas.’ Depot WPF came out on top in the field of
advertising, branding and production!
Metro Newspaper: Positive comments about goods and services sell for 60 rubles per item
Date of publication: 25.09.2013
Metro Newspaper: Positive comments about goods and services sell for 60 rubles per item
Leaving negative or positive comments turned into profitable business. Up to 50% of comments are banned by Russian shops. In the USA this problem is handled yet by the Highest Court Instance. Alexey Andreev told about how to generate a flow of positive comments using fair means.
Depot WPF declared a winner at the Pentawards 2013
Date of publication: 25.09.2013
Depot WPF declared a winner at the Pentawards 2013
On 21st September the winners of the Pentawards, the most prestigious international contest in the field of packaging design, were announced in Barcelona. The branding agency Depot WPF came away with more awards than any other Russian company.
Makamo: Packagings creativos de la leche
Date of publication: 19.09.2013
Makamo: Packagings creativos de la leche
Makamo is a spanish design portal prepared a list of creative package design of dairy products where our MLK design was included.
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Date of publication: 11.09.2013
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.
The Dieline: Koe-Chto (Somewhat)
Date of publication: 23.07.2013
The Dieline: Koe-Chto (Somewhat)
The Dieline is the most authoritative in the world news resource about design of packing told about our new project Koe-Chto (Somewhat) developed for Megapack concern. Editorial staff of a portal highly appreciated a limonade brand with an ostrich on package.
World Packaging Design Society: Depot WPF - Vysoko-vysoko (Sky-high)
Date of publication: 14.06.2013
World Packaging Design Society: Depot WPF - Vysoko-vysoko (Sky-high)
Our package design for Vysoko-vysoko (Sky-high) dairy brand has appeared on a World Packaging Design Society website.
Creative Inspiration: Vysoko-vysoko (Sky-high)
Date of publication: 14.06.2013
Creative Inspiration: Vysoko-vysoko (Sky-high)
Our package design for Vysoko-vysoko (Sky-high) brand was noted by Creative Inspiration portal.
Retail Design Blog: Vysoko-vysoko milk branding by Depot WPF
Date of publication: 13.06.2013
Retail Design Blog: Vysoko-vysoko milk branding by Depot WPF
Retail Design Blog published an article about our design project for Vysoko-vysoko (sky-high) dairy brand.
Package Inspiration: Vysoko-Vysoko (Sky-High)
Date of publication: 13.06.2013
Package Inspiration: Vysoko-Vysoko (Sky-High)
Package Inspiration - the resource about design of packing has published our design project for Vysoko-vysoko (Sky-high) dairy brand.
Metro Newspaper: Russians are tired of flow of brands.
Date of publication: 07.06.2013
Metro Newspaper: Russians are tired of flow of brands.
Thousands of goods shout 'Buy me!' from shop's shelves. Conumers are tired of trade marks and would prefer to save only a third of them. This results are made after the survey of 134 thousand people from 23 countries about their attitude to 700 leading brands conducted by Havas company. Svyatoslav Tarasenko, correspondent of Metro Newspaper, asked Depot WPF branding agency to comment how the results of the survey are relevant in Russia.
The Dieline: Vysoko-vysoko (Sky-high)
Date of publication: 04.06.2013
The Dieline: Vysoko-vysoko (Sky-high)
The Dieline - the most authoritative in the world news resource about design of packing told about our brand Vysoko-vysoko (Sky-high) developed for Minskoblproduct company. According to editorship of the resource, the project hit the Weekly Top 10 Package Designs on The Dieline.
FoodBev: Vysoko-Vysoko milk from Minskoblproduct
Date of publication: 31.05.2013
FoodBev: Vysoko-Vysoko milk from Minskoblproduct
Food Beverage is the source that cater to the food and beverage industry published an article about our project for Vysoko-vysoko (Sky-high) dairy brand. We hope to win a FoodBev award this year!
Say What: WEEKLY DESIGN AND BRANDING NEWS ROUNDUP
Date of publication: 25.05.2013
Say What: WEEKLY DESIGN AND BRANDING NEWS ROUNDUP
Italian Say What included two our works for Vysoko-vysoko (Sky-high) and Koe-Chto (Something) brand in itw weekly design roundup.
StockLogos: Sky-high (Vysoko-vysoko) Dairy Brand Logo and Packaging
Date of publication: 06.02.2013
StockLogos: Sky-high (Vysoko-vysoko) Dairy Brand Logo and Packaging
StockLogos.com the world's largest identity design community has published our packing design project for Vysoko-vysoko (Sky-high) dairy brand. It`s an honor for us to see our works in this community.