News

The Association of Russian Branding Consultancies (ARBC) chose a new president
Date of publication: 21.04.2019
The Association of Russian Branding Consultancies (ARBC) chose a new president
The new president became Anna Lukanina, managing partner of Depot. Such a decision was made by an absolute majority of votes at the anniversary report-election conference of the association.
Russia Beyond: Is Russia ready for a woman president?
Date of publication: 03.11.2017
Russia Beyond: Is Russia ready for a woman president?
Does a woman really have a serious chance to become President of Russia? If so, then what type of person must she be in order to win the hearts of ordinary people? A striking young beauty, or a wise ‘iron lady’ in her fifties? Alexey Andreev comments the situation.
TASS: MADE IN RUSSIA: creating a national brand
Date of publication: 05.06.2017
TASS: MADE IN RUSSIA: creating a national brand
Comments on the results of SPIEF-2017
Effie Awards Russia results for Depot WPF clients: 9 nominations, 3 victories!
Date of publication: 27.04.2017
Effie Awards Russia results for Depot WPF clients: 9 nominations, 3 victories!
On April 26, Lotte Hotel Moscow hosted the Awards ceremony for the winners of the Effie Awards Russia, the Russian stage of the world's most prestigious marketing award. Since the launch of the award in Russia, for the seventeenth time already, where Alexey Andreev, managing partner of Depot WPF, is a member of the jury, and Depot WPF clients were presented in nine nominations this year and became the winners of the Effie award in three of them. We congratulate Nestle Russia (brand "Bonpari Jumbled VKontakte", bronze in the nominations "Food" and "Youth Marketing") and Gazpromneft (brand G-Energy, silver in the category "Campaigns with short-term effect"),  and wish all the success!
Depot WPF on the first Moscow Biennale of Design
Date of publication: 18.04.2017
Depot WPF on the first Moscow Biennale of Design
From 11 to 16 April 2017 the first Moscow Biennale of Design was held - a new large-scale project of the Central House of Artists, the School of Design, the Moscow Museum of Design and the Foundation for Support and Development of Graphic Design "Golden Bee". At Depot WPF we could not help but touch such an event and therefore we were among those who opened the Biennale, presented their works, received awards, and just walked and was inspired.
Metro: how much St.Petersburg is gonna pay for the Olympic Games 2028
Date of publication: 09.02.2017
Metro: how much St.Petersburg is gonna pay for the Olympic Games 2028
According to daily "Metro", Saint-Petersburg can be the place of the Summer Olympic Games in 2028.
Izvestia:Russia as a kerchief and a kaleidoscope
Date of publication: 27.01.2017
Izvestia:Russia as a kerchief and a kaleidoscope
The editorial board of the newspaper «Izvestia» share the impression of the pre-concept of the touristic brand of Russia, presented on Friday. The next step - the popular vote for the best soulution.
Sostav.ru: what 2017 will bring for branding?
Date of publication: 12.01.2017
Sostav.ru: what 2017 will bring for branding?
The portal about marketing and advertising Sostav.ru asked the managing partner of Depot WPF Alexey Andreev to tell about the results of 2016 and prospects of 2017 for the branding industry.
Depot WPF will participate in the creation of Russian tourist brand
Date of publication: 24.08.2016
Depot WPF will participate in the creation of Russian tourist brand
This December Russia will get a tourist brand. Depot WPF branding agency’s experts will take active part in its development. Russia’s nation branding project was initiated by Federal Tourism Agency in collaboration with the Association of Branding Companies in Russia (ABCR).
PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company
Date of publication: 10.08.2016
PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company
PEC company is one of the largest Russian transportation companies that continues the process of re-branding: its own vechicle fleet for delivery of goods has been decorated in a new style, a repair in the office and warehouse complexes in 120 cities of Russia and Kazakhstan has already begun. The new positioning and corporate identity was developed by Depot WPF branding agency.
Alexey Andreev was elected ACAR Vice-President
Date of publication: 20.04.2016
Alexey Andreev was elected ACAR Vice-President
Moscow hosted the annual report-re-election conference of the Association of Communication Agencies of Russia (ACAR) on April 19. Following the meeting, Depot WPF managing partner Alexey Andreev was elected Vice-President of the association.
Depot WPF is invited to judge EFFIE AWARDS
Date of publication: 03.03.2016
Depot WPF is invited to judge EFFIE AWARDS
The agency managing partners Alexey Andreev and Anna Lukanina will be among experts determining the best Russian advertising and marketing communication cases.
Depot WPF in on the list of Forbes Brand Ranking!
Date of publication: 22.12.2015
Depot WPF in on the list of Forbes Brand Ranking!
Last week Forbes magazine published Brand Ranking 2015. Dairy Culture Brand created by Depot WPF is on the list of the most successful new brands selected by competent experts this year.
Forbes: The Earning Power Of Recession
Date of publication: 14.07.2015
Forbes: The Earning Power Of Recession
Economic factors can easily work for your brand. Many companies make profit out of it while recession. CEO and Managing partner of Depot WPF Alexey Andreev – on situational marketing for Forbes Russia.
Depot WPF for Forbes: How To Make Recession Work For Your Brand
Date of publication: 14.07.2015
Depot WPF for Forbes: How To Make Recession Work For Your Brand
CEO and Managing partner of Depot WPF Alexey Andreev continues sharing marketing secrets in his column in Forbes magazine. The latest issue is dedicated to situational marketing. Which contingency measures can help strengthening your brand?
Alexey Andreev and Anna Lukanina are the juries of the EFFIE RUSSIA!
Date of publication: 07.04.2015
Alexey Andreev and Anna Lukanina are the juries of the EFFIE RUSSIA!
Today is the first meeting of the jury of one of the most prestigious marketing award - EFFIE RUSSIA 2014. Among the experts determining the best Russian cases in the field of advertising and marketing communications are two representatives of Depot WPF: managing partners Alexey Andreev and Anna Lukanina.
Russieinfo.com: Des produits "patriotiques" dans les supermarchés en Russie
Date of publication: 02.02.2015
Russieinfo.com: Des produits "patriotiques" dans les supermarchés en Russie
The leading online magazine for Francophones about Russia asked the General Director of Depot WPF Alexei Andreev to comment the Russian patriotic feelings wave in packaging design and branding.
Depot WPF’s brands in Forbes rating
Date of publication: 18.12.2014
Depot WPF’s brands in Forbes rating
The Russian edition of Forbes has published “Best Brands of 2014” rating. Three projects developed by Depot WPF are among ten most successful new brands chosen by authoritative experts.
Forbes: Apple Sovereign: how Sady Pridonya (Pridon Gardens) fights for juicy industry leadership.
Date of publication: 30.06.2014
Forbes: Apple Sovereign: how Sady Pridonya (Pridon Gardens) fights for juicy industry leadership.
Sady Pridonya (Pridon Gardens) didn't sell out to WBD and Coca Cola. Why Andrey Samokhin, the owner of the company, prefers to be independent and how his company stays competitive? Alexey Andreev, CEO of Depot WPF branding agency, told the correspondent of the Forbes Magazine about an agency's contribution to the company's success.
Forbes: Protective Marketing: how to be prepared to changes
Date of publication: 09.04.2014
Forbes: Protective Marketing: how to be prepared to changes
Alexey Andreev, CEO and partner of Depot WPF branding agency, continues to reveal secrets of marketing in his column on Forbes.ru
ITAR-TASS: The Government of the Russian Federation abandonment of using IPad will not affect the profits of Apple and Samsung
Date of publication: 26.03.2014
ITAR-TASS: The Government of the Russian Federation abandonment of using IPad will not affect the profits of Apple and Samsung
Abandonment of the Government of the Russian Federation of using Apple's Ipad to the advantage of Samsung gadgets will not affect the profit or image of companies in Russia - in the estimation of specialists, including Alexey Andreev.
Branding: idea, design, execution
Date of publication: 31.01.2014
Branding: idea, design, execution
On 29th January, the conference hall at the exhibition ‘Upakovka/UpakItalia 2014’was packed: a session led by Depot WPF, dedicated to packaging design, proved extremely popular. We would like to share the presentations made by the speakers with you, along with a short photo-report.
Forbes: Fine Tuning: how to reveal the true face of a customer
Date of publication: 02.12.2013
Forbes: Fine Tuning: how to reveal the true face of a customer
At Forbes's Magazine request Alexey Fadeev told why it is so important to sell children's and man's products to women.
Depot WPF recognized as the biggest exporter of creativity in the branding and advertising industry
Date of publication: 07.10.2013
Depot WPF recognized as the biggest exporter of creativity in the branding and advertising industry
The magazine ‘Sekret firmy’ has conducted a study of the creative industries in Russia and compiled ratings of the country's leading ‘exporters of ideas.’ Depot WPF came out on top in the field of
advertising, branding and production!
Metro Newspaper: Positive comments about goods and services sell for 60 rubles per item
Date of publication: 25.09.2013
Metro Newspaper: Positive comments about goods and services sell for 60 rubles per item
Leaving negative or positive comments turned into profitable business. Up to 50% of comments are banned by Russian shops. In the USA this problem is handled yet by the Highest Court Instance. Alexey Andreev told about how to generate a flow of positive comments using fair means.
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Date of publication: 11.09.2013
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.
Forbes Magazine: Labeling Depot
Date of publication: 03.01.2012
Forbes Magazine: Labeling Depot
Brand name, packaging, logo. Sometime they work, but not always. Why is it so? Ivan Prosvetov, Forbes's correspondent, tried to hunt down a question by visiting the office of Depot WPF branding agency.
Corporate Identity Portal: Corporate Identity for the annual World Communication Forum in Davos
Date of publication: 17.11.2011
Corporate Identity Portal: Corporate Identity for the annual World Communication Forum in Davos
CI-portal published an interview with our CEO Alexey Andreev about Corporate Identity for annual Communication Forum 2012 in Davos.
PRI: Hollywood Stars Appearing in Russian Advertisements
Date of publication: 10.10.2011
PRI: Hollywood Stars Appearing in Russian Advertisements
Alexey Andreev comments the Hollywood stars endorsement in russian advertisment.
Russia Beyond The Headlines: Russian marketing wins global recognition
Date of publication: 04.08.2011
Russia Beyond The Headlines: Russian marketing wins global recognition
Alexeiy Andreev and Alexey Fadeev took a chance starting a business in the branding industry in 1998, but international recognition shows their risk has paid off. Read an interview with founders of Depot WPF branding agency published by Russia Beyond The Headlines.
The Moscow News: Mirax or mirage?
Date of publication: 05.03.2011
The Moscow News: Mirax or mirage?
Alexey Andreev comments the situation around the Mirax brand and says that he 'would be happy to take it off Polonsky’s hands'.