News

EPDA Meet&Greet in Glasgow
Date of publication: 11.10.2019
EPDA Meet&Greet in Glasgow
This time #depot_networking happened in Glasgow at European Brand & Packaging Design Association Meet&Greet Conference.
GLBA meeting in London
Date of publication: 12.09.2019
GLBA meeting in London
Productive morning in London!
The Association of Russian Branding Consultancies (ARBC) chose a new president
Date of publication: 21.04.2019
The Association of Russian Branding Consultancies (ARBC) chose a new president
The new president became Anna Lukanina, managing partner of Depot. Such a decision was made by an absolute majority of votes at the anniversary report-election conference of the association.
Pentawards brought experts together
Date of publication: 12.04.2018
Pentawards brought experts together
Managing Partner of Depot WPF Anna Lukanina spoke at a conference in Zurich.
Moscow Identity
Date of publication: 27.10.2017
Moscow Identity
Depot WPF is shortlisted for the final of national regional branding and marketing awards.
GLBA: the outputs of the meeting in Istanbul
Date of publication: 07.04.2017
GLBA: the outputs of the meeting in Istanbul
The regural GLBA global alliance meeting was held on the 7th of April.
World Communication Forum in Moscow: specialists from Russia, India and RSA discussed branding of the countries
Date of publication: 20.03.2017
World Communication Forum in Moscow: specialists from Russia, India and RSA discussed branding of the countries
This time the regional session of the World Communication Forum took place in Moscow. Managing Partner of Depot WPF Anna Lukanina told it’s participants about the experience of organizing the project "Russian tourism brand" and the first results of the work. We’d like to share a small photo report from the event.
Snacks: a report from the supermarkets all over the world
Date of publication: 13.02.2017
Snacks: a report from the supermarkets all over the world
XI international conference «Сonfectionery of the XXI century» will be held on the 13-15 of February in Moscow. Executive Partner of Depot WPF Lukanina Anna will tell the conference attendees about development of the snack’s category in the format of the report from supermarkets of Russia, Germany,Taiwan, China and Brazil.
#HAMBURG_WPF: breakfast with a profit for the branding business.
Date of publication: 20.01.2017
#HAMBURG_WPF: breakfast with a profit for the branding business.
On Jan 21, in Hamburg will be Breakfast Talk of the European Packaging Design Association(epda). Anna Lukanina, Executive Partner of Depot WPF and board member epda is a participant of the meeting.
Myths and Reality: Сhinese branding through the eyes of a European
Date of publication: 01.11.2016
Myths and Reality: Сhinese branding through the eyes of a European
Depot WPF managing partner and European Packaging Design Association board member Anna Lukanina has just returned from Taiwan. Under the impression of Asia and communication with foreign colleagues Anna shares the experience of the epda congress 2016. Check her personal memos.
Europe VS Asia: epda compares differing approaches to branding
Date of publication: 26.10.2016
Europe VS Asia: epda compares differing approaches to branding
European packaging design association (epda) has decided to cross European borders and invites designers from all over the world to attend its 2-day conference in Taipei on 27/28 October 2016. Depot WPF managing partner, presenting GLBA in Russia, and epda board member Anna Lukanina joined the meeting. Follow its developments through her live report.
Depot WPF discovers South America
Date of publication: 01.09.2016
Depot WPF discovers South America
This summer Brazil is in the limelight in connection with the Olympic Games. But this is not the only key international event. At the begining of September Brazil will have a global branding conference, promoted by the Global Local Branding Alliance (GLBA), which is formed by strategic branding companies focused on eliciting consumer’s emotional reactions throughout the world.
FoodBev Media: What a the judges looking for?
Date of publication: 27.04.2016
FoodBev Media: What a the judges looking for?
FoodBev Media that offers all you need to know about food and drink innovation and trends around the world asked Depot WPF managing partner Anna Lukanina to tell about her expectations being a part of jury of the World Dairy Innovation Awards.
Anna Lukanina is to estimate world's most innovative dairy brands
Date of publication: 23.03.2016
Anna Lukanina is to estimate world's most innovative dairy brands
Depot WPF managing partner Anna Lukanina was invited to join the judging panel for the World Dairy Innovation Awards 2016. With leading experts and specialists from the United States, Russia, Britain, Italy and China she will choose the best dairy brands.
GLBA at China Food and Drinks Fair: live from China
Date of publication: 21.03.2016
GLBA at China Food and Drinks Fair: live from China
These days the meeting of GLBA international branding alliance is being held in Chinese city of Chengdu. Yesterday we arranged the first conference on branding in China. Now we share the details.
Depot WPF is invited to judge EFFIE AWARDS
Date of publication: 03.03.2016
Depot WPF is invited to judge EFFIE AWARDS
The agency managing partners Alexey Andreev and Anna Lukanina will be among experts determining the best Russian advertising and marketing communication cases.
GLBA is arranging a conference on branding at the world's biggest product exhibit
Date of publication: 24.02.2016
GLBA is arranging a conference on branding at the world's biggest product exhibit
On 20 March the GLBA international branding alliance, which is represented in Russia by Depot WPF, will be arranging a large-scale event as a part of China Food and Drinks Fair. Managing partner of Depot WPF Anna Lukanina is among the key speakers.
Anna Lukanina represents Russia in PENTAWARDS 2016 jury
Date of publication: 11.02.2016
Anna Lukanina represents Russia in PENTAWARDS 2016 jury
PENTAWARDS has announced the members of the international jury in 2016. Our managing partner Anna Lukanina is among them for the second time in a row. Together with her colleagues from 10 countries she will judge the works applying for the competition.
Marketing, branding and packaging design at FUTURE FORUM UPAKOVKA / UPAK ITALIA 2016
Date of publication: 18.01.2016
Marketing, branding and packaging design at FUTURE FORUM UPAKOVKA / UPAK ITALIA 2016
Depot WPF branding agency and the Russian Branding Consultancies Association (RBCA) organize the seminar program for marketing, branding and packaging design — UPAKOVKA / UPAK ITALIA 2016. Depot WPF managing partner Anna Lukanina is the keynote speaker and the moderator of the session.
#BERLIN_WPF: the key points about epda conference and red dot ceremony
Date of publication: 10.11.2015
#BERLIN_WPF: the key points about epda conference and red dot ceremony
Our managing partner and vice-president of the European packaging design association Anna Lukanina has just returned from Berlin where two important for the industry events took place at once on the 6th of November, and she shares her report about how it was.
EPDA EXPERTS ON BEER
Date of publication: 26.10.2015
EPDA EXPERTS ON BEER
Every month european packaging design association experts choose a topic and review interesting cases in this sphere in their countries. In this edition of our series we take a look at BEER, which is an important product in the portfolio of epda members working with the food and drink industry. Our review covers a wide area, from Italy and Turkey in the south to Siberia in the east, as well as the north-west of Russia, France and Germany.
Anna Lukanina — on global packaging design trends (based on Pentawards 2015)
Date of publication: 29.09.2015
Anna Lukanina — on global packaging design trends (based on Pentawards 2015)
Depot WPF’s managing partner Anna Lukanina was in the jury of Pentawards this year. She made her own list of design projects she appreciated the most and analyzed global trends we can trace judging by Pentawards results and we should definitely pay attention to.
#TOULOUSE_WPF: key ideas of EPDA congress — 2015
Date of publication: 18.06.2015
#TOULOUSE_WPF: key ideas of EPDA congress — 2015
Depot WPF Managing Partner, EPDA Vice-president Anna Lukanina shares her experience of the EPDA congress that took place last week in France.
#TOULOUSE_WPF: what to expect from the 41st epda congress
Date of publication: 08.06.2015
#TOULOUSE_WPF: what to expect from the 41st epda congress
Regular congress of European Packaging design association will take place in Toulouse, France on June 12th. Vice-president of epda and our managing partner Anna Lukanina has told us what you should pay attention to in its program
Anna Lukanina participates in EFKO seminar
Date of publication: 28.05.2015
Anna Lukanina participates in EFKO seminar
Executives of EFKO group of companies invited the managing partner of Depot WPF to become a contributor at the seminar on trends in fat-and-oil products market. The subject of Anna's lecture is «The key to successful brand strategy: how to conquer the heart of a new consumer?»
Alexey Andreev and Anna Lukanina are the juries of the EFFIE RUSSIA!
Date of publication: 07.04.2015
Alexey Andreev and Anna Lukanina are the juries of the EFFIE RUSSIA!
Today is the first meeting of the jury of one of the most prestigious marketing award - EFFIE RUSSIA 2014. Among the experts determining the best Russian cases in the field of advertising and marketing communications are two representatives of Depot WPF: managing partners Alexey Andreev and Anna Lukanina.
Anna Lukanina is a member of PENTAWARDS 2015 jury!
Date of publication: 23.03.2015
Anna Lukanina is a member of PENTAWARDS 2015 jury!
PENTAWARDS contest has announced the members of the international jury in 2015. Our managing partner Anna Lukanina is among them. Together with her colleagues from 10 countries she will judge the works applying for the competition.
Depot WPF represents GLBA in Russia
Date of publication: 10.03.2015
Depot WPF represents GLBA in Russia
Global Local Branding Alliance (GLBA) is a new international branding alliance uniting major branding companies representing North America, Europe, South Africa, China, Brazil, Turkey and Russia, each with specialists across all design disciplines and with over 20 years of experience.
«UPAKOVKA / UPAK ITALIA» — 2015: Anna Lukanina on «smart economy»
Date of publication: 28.01.2015
«UPAKOVKA / UPAK ITALIA» — 2015: Anna Lukanina on «smart economy»
This week one of the major trade fairs for packaging industry takes place in Moscow. The organizers invited us to carry out a series of workshops on marketing, branding and design. We reveal the details (as well as our presentation!)
Lebensmittel zeitung: Identifying needs and stimulating interest visually
Date of publication: 12.01.2015
Lebensmittel zeitung: Identifying needs and stimulating interest visually
Lebensmittel zeitung weekly has included our project "Vysoko-Vysoko" (Sky-high) in the list of successful cases in an article on the perceptions of packaging.
creativ verpacken: From Russia with gLove
Date of publication: 27.11.2014
creativ verpacken: From Russia with gLove
Anna Lukanina, managing director and partner of Depot WPF branding agency, explains which consumer stereotypes and insights were used while creating the packaging design for Glovely and Garnacha Centenaria wine in her article for German creative verpacken magazine.
creativ verpacken: Globalisation versus diversity
Date of publication: 15.10.2014
creativ verpacken: Globalisation versus diversity
Anna Lukanina, managing director and partner of Depot WPF branding agency, talks about aspects of working with global brands, local needs and trends in the Russian market in her article for German creative verpacken magazine.
News from New York
Date of publication: 09.10.2014
News from New York
This autumn Depot WPF is on the move: 3 continents, 7 countries, whole lot of impressions... The latest issue of #WORLD_WPF is about America: we immerse into New York's atmosphere and find out something new about Depot WPF (in teaser format)  from Anna Lukanina.
Anna Lukanina wins the title of Russian Media Manager of the year
Date of publication: 05.07.2014
Anna Lukanina wins the title of Russian Media Manager of the year
Russian media industry main award is in our hands! Depot WPF's managing director & partner Anna Lukanina has won the title of "Russian Media Manager - 2014".
Markenartikel: Stay local in the age of continued globalisation
Date of publication: 31.03.2014
Markenartikel: Stay local in the age of continued globalisation
Anna Lukanina, managing director & partner of Depot WPF branding agency, explains why it is very important to consider specific national aspects, including the mentality, customs and habits of the people, their life-style and heritage when working with global brands.
Anna Lukanina wins Kotler Award 2014
Date of publication: 17.03.2014
Anna Lukanina wins Kotler Award 2014
Kotler Marketing Award Ceremony was held in Moscow on March 14th. Our managing director and partner Anna Lukanina was awarded in branding category. She received the prize personally from Philip Kotler.
Branding: idea, design, execution
Date of publication: 31.01.2014
Branding: idea, design, execution
On 29th January, the conference hall at the exhibition ‘Upakovka/UpakItalia 2014’was packed: a session led by Depot WPF, dedicated to packaging design, proved extremely popular. We would like to share the presentations made by the speakers with you, along with a short photo-report.
Branding agencies, brand owners and packaging manufacturers: why is interaction so important?
Date of publication: 10.12.2013
Branding agencies, brand owners and packaging manufacturers: why is interaction so important?
Anna Lukanina gave a speech at a ‘Club 80/20’ conference held by the company Conflex, as part of the program to develop cooperation between all those involved in the process of brand creation.