Date of publication: 29.05.2019Aquality
Is it possible to show that we are all equal in the water? «SELF Club» addressed us to create new identity which would attract more people to the pool.
Date of publication: 19.03.2019Aquality
We chose simplicity and friendly irony to break the barriers and created a visual language, telling people that water makes things easy and people equal. Focusing on the physical properties of water, optical illusions, the sense of depth and the dynamics of objects, we opted to communicate the variety of water classes for all kinds of people. Thus, we announced that «SELF Club» is the believe-in-yourself and love-yourself club.