News

Tasty! Healthy! Natural!
Date of publication: 01.02.2018
Tasty! Healthy! Natural!
Depot WPF implemented the packaging rebranding for “Molkom-Pavlodar”.
The Union of the Reds: Packaging for a premium date plum
Date of publication: 23.10.2017
The Union of the Reds: Packaging for a premium date plum
A truly selective fruit "in export performance" was entrusted to pack by specialists from Depot WPF.
Mediascope rebranding
Date of publication: 26.09.2017
Mediascope rebranding
The research company Mediascope had rebranding and now present a new logo and corporate identity to their employees, customers and partners.
Bottled water SALAMSU: how to make a fairy tale happen
Date of publication: 17.08.2017
Bottled water SALAMSU: how to make a fairy tale happen
This case is more than just developing a new brand. It's like a fairy tale and it tells how in reality it turns quite standard products into magical ones.
32 Delicious Milk Packaging Design Ideas
Date of publication: 24.05.2017
32 Delicious Milk Packaging Design Ideas
Milk plays an important role in people’s goal of eating healthy and having an active lifestyle. Milk manufacturers therefore are riding this trend by introducing milk brands that are aimed at health-conscious people. This is reflected in the packaging of milk in terms of portability and labeling. Most milk packaging are focused on the fat content of each brand, having different color or design for example for each type of milk (whole milk, non-fat milk, skim milk, so on and so forth). Also, white remains to be the most dominant color of milk packaging since this color represents milk’s purity and health value. Most milk packaging designs also remained to put value on eco-packaging, with most of them using materials that are recyclable.
The images below are just low-resolution preview of the packaging designs. To view them in high-resolution format and to know more about the specifics of each design, simply click on the preview image.
Me gusta.org: Magritte, Caravaggio e altri very FAMOUS
Date of publication: 04.04.2017
Me gusta.org: Magritte, Caravaggio e altri very FAMOUS
Arte e ironia si fondono in una formula vincente per questo progetto, infatti il design del packaging dei nuovi sidri FAMOUS unisce grafiche semplici con soggetti popolari, in particolare si tratta delle sintesi di alcuni tra i più famosi dipinti di artisti russi e non solo, tutti riconoscibilissimi, tra i tanti Magritte e Caravaggio.
"Zaodno": sweets wrapped in stories
Date of publication: 23.03.2017
"Zaodno": sweets wrapped in stories
Branding agency Depot WPF and confectionery factory "Kommunarka" presented a new brand of sweets "Zaodno". Under the brand gonna be released 13 kinds of sweets, each with  its own illustrated story.
Citilink: a visual solution that strengthened the brand's position.
Date of publication: 21.03.2017
Citilink: a visual solution that strengthened the brand's position.
The branding agency Depot WPF carried out the redesign of the electronic discounter "Citilink" - one of the largest Russian retailers. New corporate identity allowed to strengthen the position of the brand among the competitors.
«Izvestia» newspaper celebrates it's birthday with the rebranding
Date of publication: 13.03.2017
«Izvestia» newspaper celebrates it's birthday with the rebranding
The rebranding of «Izvestia» newspaper was made by Depot WPF. Since March 13, 2017, the newspaper has appeared in a more respectable A2 format in a new layout. The solution, developed by Depot WPF, makes Izvestia as convenient and enjoyable for reading as possible.
GLBA News: Eat and Play with China
Date of publication: 03.03.2017
GLBA News: Eat and Play with China
Duck wings, a duck neck and other spicy meat products are very popular in China. In local market Jue Yi brand make such hot meat products. Together with our GLBA partner — Flamesun branding agency — the company has launched the new package design for the product.
GLBA: Lezita Fish's Package Design
Date of publication: 27.02.2017
GLBA: Lezita Fish's Package Design
Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new logo and packaging design of Lezita fish product line. Lezita brand has been in the chicken market for years and therefore it was critical to communicate the new product line inline with the chicken range.
Depot WPF Joined Official Celebration Of Nestlé's 150 Years
Date of publication: 23.02.2017
Depot WPF Joined Official Celebration Of Nestlé's 150 Years
Nestlé celebrates 150 years of selling the world's most iconic brands. We are very proud of our partnership. Highly appreciate the credit our client gave to us and feel thankful for the exclusive present!
Red Apple: 2 winners
Date of publication: 17.02.2017
Red Apple: 2 winners
The Red Apple awarding ceremony is finished and now we know, who are the winners!
Among them are Depot WPF projects:  processed cheese «KARAT» and cider «FAMOUS» package designs.
GLBA News: Packaging Ideas for Idena
Date of publication: 15.02.2017
GLBA News: Packaging Ideas for Idena
B+P Creality being our partner and presenting GLBA in Berlin together with the family-owned company Iden developed  the new brand + packaging design for their brand Idena. Idena, whose product range now covers around 1,000 articles, received a new high-contrast, eye-catching packaging design.
First results of the Russian tourism brand
Date of publication: 30.01.2017
First results of the Russian tourism brand
On 27 of January Association of Branding Companies in Russia and Federal Tourism Agency presented the first outcomes of the work on the Russian tourism brand.
Journalists saw 22 brand concepts, that got in the long-list. All these concept are the result of the teamwork of the «Russian brand team»,which includes Depot WPF.
GLBA News: Milka & Bonibon's Package Design
Date of publication: 30.01.2017
GLBA News: Milka & Bonibon's Package Design
Our GLBA partner, Istanbul based and globally awarded packaging design agency Orhan Irmak Tasarım created the new look of Milka Bonibon – a new launched product bringing together two different brands; global Milka and local Bonibon for the Turkish market.
Izvestia:Russia as a kerchief and a kaleidoscope
Date of publication: 27.01.2017
Izvestia:Russia as a kerchief and a kaleidoscope
The editorial board of the newspaper «Izvestia» share the impression of the pre-concept of the touristic brand of Russia, presented on Friday. The next step - the popular vote for the best soulution.
#HAMBURG_WPF: breakfast with a profit for the branding business.
Date of publication: 20.01.2017
#HAMBURG_WPF: breakfast with a profit for the branding business.
On Jan 21, in Hamburg will be Breakfast Talk of the European Packaging Design Association(epda). Anna Lukanina, Executive Partner of Depot WPF and board member epda is a participant of the meeting.
Sostav.ru: what 2017 will bring for branding?
Date of publication: 12.01.2017
Sostav.ru: what 2017 will bring for branding?
The portal about marketing and advertising Sostav.ru asked the managing partner of Depot WPF Alexey Andreev to tell about the results of 2016 and prospects of 2017 for the branding industry.
Forbes.ru: Brand rating - 2017
Date of publication: 10.01.2017
Forbes.ru: Brand rating - 2017
Online rating of the most promising brands 2017 by Forbes. 3 of 10 of them are Depot WPF projects - Mlk, "Papa can" and Neon Beer.
FAMOUS cider: eat the fruit to the end
Date of publication: 08.12.2016
FAMOUS cider: eat the fruit to the end
Depot WPF branding agency created a new brand of cider for "Alliance" company. Famous pieces of fine art, minimalism and a portion of irony is the formula of this project.
ONLYWINE: wine with speaking package label
Date of publication: 23.11.2016
ONLYWINE: wine with speaking package label
Depot WPF branding agency together with Alliance company presented new Russian wine brand ONLYWINE — the brand for those who wants just wine, pure and simple.
Myths and Reality: Сhinese branding through the eyes of a European
Date of publication: 01.11.2016
Myths and Reality: Сhinese branding through the eyes of a European
Depot WPF managing partner and European Packaging Design Association board member Anna Lukanina has just returned from Taiwan. Under the impression of Asia and communication with foreign colleagues Anna shares the experience of the epda congress 2016. Check her personal memos.
With warm regards from NORTH-WEST
Date of publication: 07.10.2016
With warm regards from NORTH-WEST
Depot WPF branding agency together with St. Petersburg meat-preserving factory presented new brand NORTH-WEST. A new emotional meet brand with design beyond categories is oriented on Russian North-West market.
Moscow identity by Depot WPF was tried out at the City day 2016
Date of publication: 03.10.2016
Moscow identity by Depot WPF was tried out at the City day 2016
This year the Government of Moscow shared the Russian capital identity by Depot WPF on the City Day 2016. Our teem сreated the Moscow visual style as a part of GLBA meeting identity for the GLBA Design Conference held last September.
Find Depot WPF in the video for Robbie Williams’ new single
Date of publication: 03.10.2016
Find Depot WPF in the video for Robbie Williams’ new single
Robbie Williams desides ‘To Party Like a Russian’! The british singer has released the music video for the new song. The video sees Williams play a Russian oligarch at his mansion, surrounded by a troupe of female dancers and... a package of buckwheat ‘Uvelka’ by Depot WPF!
Zoom Room: Jia Jia soy sauce’s concept
Date of publication: 29.08.2016
Zoom Room: Jia Jia soy sauce’s concept
The mix of traditional Chinese culture and modern technology in one package of soy sauce? Why not!
Depot WPF will participate in the creation of Russian tourist brand
Date of publication: 24.08.2016
Depot WPF will participate in the creation of Russian tourist brand
This December Russia will get a tourist brand. Depot WPF branding agency’s experts will take active part in its development. Russia’s nation branding project was initiated by Federal Tourism Agency in collaboration with the Association of Branding Companies in Russia (ABCR).
Designer from South Africa in Russia? Yes!
Date of publication: 17.08.2016
Designer from South Africa in Russia? Yes!
The senior designer of Stratcom (GLBA agency in Johannesburg) Carina Hartman is currently working in Depot WPF. Carina has become a part of our team in terms of GLBA's international exchange program for strategists, designers and managers.
Red Dot 2016: 4/4
Date of publication: 15.08.2016
Red Dot 2016: 4/4
The international jury of one of the most important design awards of the world — Red Dot — appreciates the works of Depot WPF branding agency for a number of years. But in 2016 we got coveted "red dots" in Communication Design category for all our projects that  we had submitted to the contest.
KFC Russia rebranding: global, legendary and modern
Date of publication: 12.08.2016
KFC Russia rebranding: global, legendary and modern
Yum! Brands Russia and Depot WPF rebranded the KFC legendary fast food restaurant chain in Russia. The corporate identity and the brand communication concept have been changed by our team.
PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company
Date of publication: 10.08.2016
PEC company’s rebranding: everything about the new image of the main Russian cargo transportation company
PEC company is one of the largest Russian transportation companies that continues the process of re-branding: its own vechicle fleet for delivery of goods has been decorated in a new style, a repair in the office and warehouse complexes in 120 cities of Russia and Kazakhstan has already begun. The new positioning and corporate identity was developed by Depot WPF branding agency.
What The Pack: Ceradini Brand Design, USA — exclusive
Date of publication: 14.07.2016
What The Pack: Ceradini Brand Design, USA — exclusive
Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA — Global Local Branding Alliance. You’ve already got acquainted with companies from China, South Africa, Turkey, Brazil, and now USA, represented by David Ceradini, the founder and an irremovable creative director of Ceradini Brand Design agency, joins the project.
Zoom Room: TONE. wine brand & packaging design
Date of publication: 12.07.2016
Zoom Room: TONE. wine brand & packaging design
Is it possible to express the wine character and taste using only geometrical figures and shadows? Our designer has tried.
KARAT Cottage: tasty and natural a la homemade
Date of publication: 05.07.2016
KARAT Cottage: tasty and natural a la homemade
Moscow factory of processed cheese KARAT and Depot WPF branding agency presented new dairy brand KARAT Сottage. It's the third bold project within the complex company rebranding project.
Оnline shop logistics: easy solution
Date of publication: 30.06.2016
Оnline shop logistics: easy solution
PEC company is one of the largest Russian transportation companies that offers specialized service for online shop logistics called Easy Way. The new service brand — from strategy and naming to corporate identity — was created by Depot WPF branding agency.
What The Pack: A10, Brazil — exclusive
Date of publication: 17.06.2016
What The Pack: A10, Brazil — exclusive
Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA commonwealth — Global Local Branding Alliance. You’ve already got acquainted with companies from China, South Africa and Turkey, and now Brazil, represented by Margot Doi Takeda, the founder and creative director of A10 creative agency, joins the project.
EDA: awards, lectures and Viennese coffee
Date of publication: 19.05.2016
EDA: awards, lectures and Viennese coffee
Last weekend Depot WPF art-director Tatiana Mikolaevskaya was on a European Design Awards & Conference. She traveled to Vienne to get our awards (Depot WPF has received from the jury gold and two silver) and impressions.
What The Pack: Orhan Irmak Tasarim, Turkey — exclusive
Date of publication: 18.05.2016
What The Pack: Orhan Irmak Tasarim, Turkey — exclusive
Together with the Depot WPF branding agency we continue to publish a series of exclusive interviews with directors of branding companies from GLBA — Global Local Branding Alliance. Seven professionals from seven countries will tell about national market particularities, about what works and what doesn’t work in local branding and about the qualities which a designer who’s willing to work in a foreign country must possess.
Depot WPF is THE ONE SHOW winner
Date of publication: 12.05.2016
Depot WPF is THE ONE SHOW winner
This year our agency has participated in the prestigious international award THE ONE SHOW for the first time. The debut was successful: we were awarded Merit Award for Shopping List package design.
Alexey Andreev was elected ACAR Vice-President
Date of publication: 20.04.2016
Alexey Andreev was elected ACAR Vice-President
Moscow hosted the annual report-re-election conference of the Association of Communication Agencies of Russia (ACAR) on April 19. Following the meeting, Depot WPF managing partner Alexey Andreev was elected Vice-President of the association.
What the Pack: STRATCOM, South Africa — exclusive
Date of publication: 14.04.2016
What the Pack: STRATCOM, South Africa — exclusive
Together with the Depot WPF branding agency we continue to publish a series of exclusive interviews with directors of branding companies from GLBA — Global Local Branding Alliance. After the interview from China we would like to introduce South Africa and it’s representative — Gail Macleod, chief&founder of STRATCOM branding agency.
Russian creativity ranking got new identity
Date of publication: 13.04.2016
Russian creativity ranking got new identity
Depot WPF developed the brand identity for national creativity ranking, which helps clients understant who is who among advertising, branding and marketing agencies.
FRP: governmental support without complications and officialism
Date of publication: 07.04.2016
FRP: governmental support without complications and officialism
Depot WPF branding agency developed the brand for the Industry Development Fund (FRP) that was created by the Trade and Industry Ministry for financing import-subsituting projects in industry and technology. FRP became one of the first governmental institutions with bright and friendly identity.
Good mood = Violette cream cheese
Date of publication: 05.04.2016
Good mood = Violette cream cheese
Moscow factory of processed cheese KARAT and Depot WPF branding agency have presented the second bold project within the rebranding of the company — the redesign of Violette cream cheese.
Vera Zvereva — how branding influences sales
Date of publication: 29.03.2016
Vera Zvereva — how branding influences sales
"It’s all about branding effects on sales: not just pretty pictures" — the lecture of Depot WPF art director Vera Zvereva prepared for the Minsk advertising and marketing festival WHITE SQUARE. The festival will take place in Minsk on April 14-16.
GLBA at China Food and Drinks Fair: live from China
Date of publication: 21.03.2016
GLBA at China Food and Drinks Fair: live from China
These days the meeting of GLBA international branding alliance is being held in Chinese city of Chengdu. Yesterday we arranged the first conference on branding in China. Now we share the details.
Depot WPF in EPDA experts on "COSMETICS"
Date of publication: 14.03.2016
Depot WPF in EPDA experts on "COSMETICS"
In new edition of epda series "Experts on" we take a look at COSMETICS, which is an important product in the portfolio of epda members. Children’s care brand Papa Care developed by Depot WPF attracted editors attention.
Depot WPF in designer book 'Take Me Away Please'
Date of publication: 14.03.2016
Depot WPF in designer book 'Take Me Away Please'
Depot WPF work was published  in the designer book 'Take Me Away Please' that focuses on international packaging design, combined with the eastern and western design aesthetic, showed the design style of fun, fresh, gorgeous, simple and so on, leading you to perceive the beauty, to appreciate beauty and create beauty.
"Absolute Insurance": the new name and image of IIC Euro-Policy
Date of publication: 14.03.2016
"Absolute Insurance": the new name and image of IIC Euro-Policy
IIC Euro-Policy in the Absolut investment group underwent rebranding and changed its name. The project was implemented by the team of Depot WPF branding agency.
Dairy Culture and art
Date of publication: 26.02.2016
Dairy Culture and art
Evgeniy Chernyshev was totaly inspired by Dairy Culture brand developed by Depot WPF and desided to create a whole series of paintings dedicated to the new brand. Basing on masterpieces of Pablo Picasso, Van Gogh and others he offered to have a look at works of these famous artists from a modern angle by adding only one extra element...
"Butcher’s warranty": brand you can trust
Date of publication: 08.02.2016
"Butcher’s warranty": brand you can trust
Agroholding RUSAGRO and Depot WPF branding agency presented the new meat product brand "Butcher’s warranty" opens a new direction in Russian meat market.
ivi.ru online cinema new image
Date of publication: 05.02.2016
ivi.ru online cinema new image
Depot WPF completed a large-scale branding project for ivi.ru online video streaming service, The company is Russian leader among legal online film distribution platforms with millions of monthly visitors.
Depot WPF in Feel Desain News Digest
Date of publication: 20.01.2016
Depot WPF in Feel Desain News Digest
Feel Desain is an online magazine, updated daily with the coolest news. The latest news-digest includes a project of Russian branding agency. Depot WPF oversaw the rebranding of processed soft cheese brand Karat in 2015. Let's have a look!
Long Sheng Pharma: an international perspective on Asia
Date of publication: 14.01.2016
Long Sheng Pharma: an international perspective on Asia
Branding agency Depot WPF rebranded international pharmaceutical company headquartered in Hong Kong.
Depot WPF in The Dieline ROY G. BIV
Date of publication: 08.01.2016
Depot WPF in The Dieline ROY G. BIV
Yellow is the lightest and brightest color on the Basic Color Wheel. Usually associated with positivity and hope, the color yellow can be found not only in nature but used in media such as Sponge Bob or Tour de France winner’s jersey. This week The Dieline suggests our looking at some of the latest branding and packaging designs with this very color.
Depot WPF has leading position in RACA Сreativity Ranking
Date of publication: 29.12.2015
Depot WPF has leading position in RACA Сreativity Ranking
Russian Association of Communication Agencies published Сreativity Ranking 2015. Depot WPF branding agency ones again proves its dominant position in «Branding» category.
Depot WPF in on the list of Forbes Brand Ranking!
Date of publication: 22.12.2015
Depot WPF in on the list of Forbes Brand Ranking!
Last week Forbes magazine published Brand Ranking 2015. Dairy Culture Brand created by Depot WPF is on the list of the most successful new brands selected by competent experts this year.
Transparent Identity
Date of publication: 04.12.2015
Transparent Identity
Depot WPF agency developed brand identity for WCFA (World Communication Forum Association). The design is to stress the organization's main values: strive to communications' transparency and lack of borders.
Zoom Room: SINGULAR juice concept
Date of publication: 27.11.2015
Zoom Room: SINGULAR juice concept
We are glad to share our new juice brand concept SINGULAR, in which we don't attempt to make the fruit images "more mouth-watering and appetising" of "even more natural".
EPICA AWARDS double winner!
Date of publication: 20.11.2015
EPICA AWARDS double winner!
EPICA international creative award ceremony took place in Berlin yesterday. Depot WPF's art director Irina Korotich was invited on stage twice: our agency's projects got two gold awards from the international journalists' jury.
KARAT: new approach to retro
Date of publication: 12.11.2015
KARAT: new approach to retro
Moscow soft cheese factory ‘Karat’ held the first large-scale rebranding during its 81-year history and redesigned its products, which are familiar to every Russian.
Top communication projects turned into new ACAR corporate identity
Date of publication: 29.09.2015
Top communication projects turned into new ACAR corporate identity
Depot WPF branding agency presented new visual style for Association of Communication Agencies of Russia (ACAR). It is based on Russia's best communication projects of the year, visualized with the help of eye-tracking technology.
EPICA book: Creative communications by Depot WPF
Date of publication: 23.09.2015
EPICA book: Creative communications by Depot WPF
A very special present from Paris just arrived at Depot WPF! And two projects of our agency are among them #epicabookishere
GLBA internship program started at Depot WPF
Date of publication: 17.09.2015
GLBA internship program started at Depot WPF
A new international professional exchange program for strategists, designers and managers started in GLBA. The first internship is taking place right now in Depot WPF in terms of the alliance semiannual meeting in Moscow.
Packaging Of The World: Milk & Honey Land Project By Depot WPF
Date of publication: 04.08.2015
Packaging Of The World: Milk & Honey Land Project By Depot WPF
10 projects you can't miss this July ─ Milk & Honey Land by Depot WPF.
Forbes: The Earning Power Of Recession
Date of publication: 14.07.2015
Forbes: The Earning Power Of Recession
Economic factors can easily work for your brand. Many companies make profit out of it while recession. CEO and Managing partner of Depot WPF Alexey Andreev – on situational marketing for Forbes Russia.
Depot WPF for Forbes: How To Make Recession Work For Your Brand
Date of publication: 14.07.2015
Depot WPF for Forbes: How To Make Recession Work For Your Brand
CEO and Managing partner of Depot WPF Alexey Andreev continues sharing marketing secrets in his column in Forbes magazine. The latest issue is dedicated to situational marketing. Which contingency measures can help strengthening your brand?
MINSK: Alexey Fadeev advises on packaging at the Belarus Molochnaya international forum
Date of publication: 07.07.2015
MINSK: Alexey Fadeev advises on packaging at the Belarus Molochnaya international forum
How to design an outstanding brand and to create a new market? Depot WPF’s creative director Alexey Fadeev shared the secrets at the International Export forum in Minsk, Belarus. The event took place on the 10th of July.
#NEWYORK_WPF: work of the USA branding agency
Date of publication: 15.06.2015
#NEWYORK_WPF: work of the USA branding agency
We are filling you in on the structure of the USA agency of GLBA, on what has the greatest impact on branding in the region and on what projects our colleagues are working in the Brookline office.
#TOULOUSE_WPF: what to expect from the 41st epda congress
Date of publication: 08.06.2015
#TOULOUSE_WPF: what to expect from the 41st epda congress
Regular congress of European Packaging design association will take place in Toulouse, France on June 12th. Vice-president of epda and our managing partner Anna Lukanina has told us what you should pay attention to in its program
MOCCONA: the delicate allure of the moment
Date of publication: 03.06.2015
MOCCONA: the delicate allure of the moment
The managing company of MOCCONA and Pickwick brands in CIS countries - ZAO «TK «Megapolis» and Depot WPF branding agency have launched the promotion campaign of the MOCCONA flavored coffee product line.
«Plus Baby Help» fund and Depot WPF turn minus into plus
Date of publication: 01.06.2015
«Plus Baby Help» fund and Depot WPF turn minus into plus
Depot WPF has developed the rebranding of «Plus Baby Help» charity fund. The new corporate identity of the fund shows that helping some big deal is easy.
Nestle 48 KOPEEK and Depot WPF have made milkshake with millions of bubbles
Date of publication: 29.05.2015
Nestle 48 KOPEEK and Depot WPF have made milkshake with millions of bubbles
«Nestle Russia» introduces the new product of 48 KOPEEK brand – ice cream for milkshakes. Packaging design was developed by Depot WPF branding agency.
#JOHANNESBURG_WPF: how we work in South Africa
Date of publication: 22.05.2015
#JOHANNESBURG_WPF: how we work in South Africa
We resume the story about the agencies of GLBA branding alliance. The new report comes from Johannesburg – location of the office of our African representative - Stratcom.
#SHANGHAI_WPF: the Asian office of Depot WPF
Date of publication: 20.04.2015
#SHANGHAI_WPF: the Asian office of Depot WPF
The Flamesun agency is presenting our international branding alliance GLBA in China. In the latest issue of #WORLD_WPF we are telling more about it.
Red Apple:case
Date of publication: 15.04.2015
Red Apple:case
We`d like to share a video case of the identity of the International Advertising Festival Red Apple, which Depot WPF developed in 2014.
SÃOPAULO_WPF: Depot WPF office in Brazil
Date of publication: 13.04.2015
SÃOPAULO_WPF: Depot WPF office in Brazil
We continue to tell about the agencies that form our GLBA alliance. The second report is from Sao Paolo. This is the city where the office of our Brazilian agency A10 is situated.
Depot WPF represents GLBA in Russia
Date of publication: 10.03.2015
Depot WPF represents GLBA in Russia
Global Local Branding Alliance (GLBA) is a new international branding alliance uniting major branding companies representing North America, Europe, South Africa, China, Brazil, Turkey and Russia, each with specialists across all design disciplines and with over 20 years of experience.
HEINEKEN and Depot WPF introduce the Chinese dragon to Russia
Date of publication: 25.02.2015
HEINEKEN and Depot WPF introduce the Chinese dragon to Russia
HEINEKEN  launches the production of rice beer in Russia. The new FEILONG brand developed by Depot WPF branding agencyis oriented on Siberia and Far East markets.
The Dieline: Catch The Touch
Date of publication: 06.02.2015
The Dieline: Catch The Touch
The Dieline - the most visited website on package design in the world published our bed linen bran concept Catch The Touch.
Catch The Touch: Bed linen packaging concept
Date of publication: 30.01.2015
Catch The Touch: Bed linen packaging concept
'Catch The Touch' expensive bed linen brand is a new concept by Depot WPF team. It provides a new look at the opportunities vacuum packaging offers.
Lebensmittel zeitung: Identifying needs and stimulating interest visually
Date of publication: 12.01.2015
Lebensmittel zeitung: Identifying needs and stimulating interest visually
Lebensmittel zeitung weekly has included our project "Vysoko-Vysoko" (Sky-high) in the list of successful cases in an article on the perceptions of packaging.
Depot WPF’s brands in Forbes rating
Date of publication: 18.12.2014
Depot WPF’s brands in Forbes rating
The Russian edition of Forbes has published “Best Brands of 2014” rating. Three projects developed by Depot WPF are among ten most successful new brands chosen by authoritative experts.
News from New York
Date of publication: 09.10.2014
News from New York
This autumn Depot WPF is on the move: 3 continents, 7 countries, whole lot of impressions... The latest issue of #WORLD_WPF is about America: we immerse into New York's atmosphere and find out something new about Depot WPF (in teaser format)  from Anna Lukanina.
Breathe London!
Date of publication: 29.09.2014
Breathe London!
Depot WPF spends this autumn on the move: getting the energy from different cities and events. And the first stop of our round-the-world trip #WORLD_WPF is London!... DEPOT WORKS, DEPOT MOVES!
Red Dot: Depot WPF's Six-time Target Hit!
Date of publication: 18.08.2014
Red Dot: Depot WPF's Six-time Target Hit!
Depot WPF branding agency has become one of the front-runners at Red Dot international design award in Communication Design category. We received record number of prizes, including "Best of the Best"!
Cannes Lions are driving to Depot WPF!
Date of publication: 19.06.2014
Cannes Lions are driving to Depot WPF!
The award ceremony of Design category at Cannes Lions ended up with our glory: a Bronze Lion for Myllyn Paras 1928! Soon it will take its place in our meeting room near its silver 'brother', who appeared in our office three years ago.
Depot WPF moved focus from manner to matter
Date of publication: 11.06.2014
Depot WPF moved focus from manner to matter
Crianzas y Viñedos R. Reverte wine producer asked our agency to create packaging that would reflect the ingenuity and delicacy of its Garnacha Centenaria wine. We suggested a bold decision for the conservative category of premium wines.
Forbes: Protective Marketing: how to be prepared to changes
Date of publication: 09.04.2014
Forbes: Protective Marketing: how to be prepared to changes
Alexey Andreev, CEO and partner of Depot WPF branding agency, continues to reveal secrets of marketing in his column on Forbes.ru
Marketing as a religion
Date of publication: 07.02.2014
Marketing as a religion
Depot WPF developed creative concept for the Kotler Awards. It is going to be presented in Moscow for the first time ever in March 2014. They will be contested by leading experts in the communications business in Russia, who will be hand-picked and presented with their awards by Kotler himself.
Queensley listed in Forbes's ranking of the top brands of 2013
Date of publication: 27.12.2013
Queensley listed in Forbes's ranking of the top brands of 2013
Each year, Forbes magazine publishes a list of the most successful new brands, which is compiled with the help of an expert vote. This year, Queensley – a project by Depot WPF for the tea company Riston – made it into the top ten.
Masterpieces on the grill
Date of publication: 12.12.2013
Masterpieces on the grill
Depot WPF designed the promotional campaign ‘You pay for grilled masterpieces!’ for the Moscow cafe Ragout. The advertising posters, painted using a grill pan, look more like art objects than advertisements.
Depot WPF triumphs at the Nestlé Packaging Award ceremony in Russia
Date of publication: 19.11.2013
Depot WPF triumphs at the Nestlé Packaging Award ceremony in Russia
Nestlé Russia has held its first ever awards for the best projects in packaging design – the Nestlé Russia Packaging Award. Three of the four categories were won by projects in which the agency Depot WPF played a role.
Depot WPF recognized as the biggest exporter of creativity in the branding and advertising industry
Date of publication: 07.10.2013
Depot WPF recognized as the biggest exporter of creativity in the branding and advertising industry
The magazine ‘Sekret firmy’ has conducted a study of the creative industries in Russia and compiled ratings of the country's leading ‘exporters of ideas.’ Depot WPF came out on top in the field of
advertising, branding and production!
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Date of publication: 11.09.2013
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.
The Dieline: Koe-Chto (Somewhat)
Date of publication: 23.07.2013
The Dieline: Koe-Chto (Somewhat)
The Dieline is the most authoritative in the world news resource about design of packing told about our new project Koe-Chto (Somewhat) developed for Megapack concern. Editorial staff of a portal highly appreciated a limonade brand with an ostrich on package.
Metro Newspaper: Russians are tired of flow of brands.
Date of publication: 07.06.2013
Metro Newspaper: Russians are tired of flow of brands.
Thousands of goods shout 'Buy me!' from shop's shelves. Conumers are tired of trade marks and would prefer to save only a third of them. This results are made after the survey of 134 thousand people from 23 countries about their attitude to 700 leading brands conducted by Havas company. Svyatoslav Tarasenko, correspondent of Metro Newspaper, asked Depot WPF branding agency to comment how the results of the survey are relevant in Russia.
The Dieline: Vysoko-vysoko (Sky-high)
Date of publication: 04.06.2013
The Dieline: Vysoko-vysoko (Sky-high)
The Dieline - the most authoritative in the world news resource about design of packing told about our brand Vysoko-vysoko (Sky-high) developed for Minskoblproduct company. According to editorship of the resource, the project hit the Weekly Top 10 Package Designs on The Dieline.
Forbes Magazine: Women's Fate
Date of publication: 03.11.2012
Forbes Magazine: Women's Fate
Rockwool company, the producer of heat- and sound-insulated materials, stakes on women. Ivan Prosvetov, editor of Forbes Magazine, asked Depot WPF branding agency, the author of Rockwool promotional strategy, to comment the reasons for this solution.
Forbes Magazine: Great Battles of Businessmen
Date of publication: 23.10.2012
Forbes Magazine: Great Battles of Businessmen
Forbes Magazine finds out why companies's owners take a part in historical reconstructions. Alexey Fadeev told about his transfiguration in political director of 16th border detachment.
Forbes Magazine: Labeling Depot
Date of publication: 03.01.2012
Forbes Magazine: Labeling Depot
Brand name, packaging, logo. Sometime they work, but not always. Why is it so? Ivan Prosvetov, Forbes's correspondent, tried to hunt down a question by visiting the office of Depot WPF branding agency.