News

What The Pack: Berndt+Partner, Germany — exclusive
Date of publication: 25.08.2016
What The Pack: Berndt+Partner, Germany — exclusive
Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA — Global Local Branding Alliance. You’ve already got acquainted with companies from China, South Africa, Turkey, Brazil, USA and now Germany.
What The Pack: Ceradini Brand Design, USA — exclusive
Date of publication: 14.07.2016
What The Pack: Ceradini Brand Design, USA — exclusive
Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA — Global Local Branding Alliance. You’ve already got acquainted with companies from China, South Africa, Turkey, Brazil, and now USA, represented by David Ceradini, the founder and an irremovable creative director of Ceradini Brand Design agency, joins the project.
What The Pack: A10, Brazil — exclusive
Date of publication: 17.06.2016
What The Pack: A10, Brazil — exclusive
Together with Depot WPF branding agency’s team we continue to publish exclusive interviews with directors of companies that form GLBA commonwealth — Global Local Branding Alliance. You’ve already got acquainted with companies from China, South Africa and Turkey, and now Brazil, represented by Margot Doi Takeda, the founder and creative director of A10 creative agency, joins the project.
What The Pack: Orhan Irmak Tasarim, Turkey — exclusive
Date of publication: 18.05.2016
What The Pack: Orhan Irmak Tasarim, Turkey — exclusive
Together with the Depot WPF branding agency we continue to publish a series of exclusive interviews with directors of branding companies from GLBA — Global Local Branding Alliance. Seven professionals from seven countries will tell about national market particularities, about what works and what doesn’t work in local branding and about the qualities which a designer who’s willing to work in a foreign country must possess.
What the Pack: STRATCOM, South Africa — exclusive
Date of publication: 14.04.2016
What the Pack: STRATCOM, South Africa — exclusive
Together with the Depot WPF branding agency we continue to publish a series of exclusive interviews with directors of branding companies from GLBA — Global Local Branding Alliance. After the interview from China we would like to introduce South Africa and it’s representative — Gail Macleod, chief&founder of STRATCOM branding agency.
Forbes: The Earning Power Of Recession
Date of publication: 14.07.2015
Forbes: The Earning Power Of Recession
Economic factors can easily work for your brand. Many companies make profit out of it while recession. CEO and Managing partner of Depot WPF Alexey Andreev – on situational marketing for Forbes Russia.
Depot WPF for Forbes: How To Make Recession Work For Your Brand
Date of publication: 14.07.2015
Depot WPF for Forbes: How To Make Recession Work For Your Brand
CEO and Managing partner of Depot WPF Alexey Andreev continues sharing marketing secrets in his column in Forbes magazine. The latest issue is dedicated to situational marketing. Which contingency measures can help strengthening your brand?
Package Design: Russia's Depot WPF creates a category-defying skin care brand
Date of publication: 17.04.2014
Package Design: Russia's Depot WPF creates a category-defying skin care brand
Package Design an authoritative web-source has published our design project for Dizao Organics skin care brand.
Markenartikel: Stay local in the age of continued globalisation
Date of publication: 31.03.2014
Markenartikel: Stay local in the age of continued globalisation
Anna Lukanina, managing director & partner of Depot WPF branding agency, explains why it is very important to consider specific national aspects, including the mentality, customs and habits of the people, their life-style and heritage when working with global brands.
Forbes Magazine: Great Battles of Businessmen
Date of publication: 23.10.2012
Forbes Magazine: Great Battles of Businessmen
Forbes Magazine finds out why companies's owners take a part in historical reconstructions. Alexey Fadeev told about his transfiguration in political director of 16th border detachment.
Forbes Magazine: Labeling Depot
Date of publication: 03.01.2012
Forbes Magazine: Labeling Depot
Brand name, packaging, logo. Sometime they work, but not always. Why is it so? Ivan Prosvetov, Forbes's correspondent, tried to hunt down a question by visiting the office of Depot WPF branding agency.
Corporate Identity Portal: Corporate Identity for the annual World Communication Forum in Davos
Date of publication: 17.11.2011
Corporate Identity Portal: Corporate Identity for the annual World Communication Forum in Davos
CI-portal published an interview with our CEO Alexey Andreev about Corporate Identity for annual Communication Forum 2012 in Davos.
PRI: Hollywood Stars Appearing in Russian Advertisements
Date of publication: 10.10.2011
PRI: Hollywood Stars Appearing in Russian Advertisements
Alexey Andreev comments the Hollywood stars endorsement in russian advertisment.
Russia Beyond The Headlines: Russian marketing wins global recognition
Date of publication: 04.08.2011
Russia Beyond The Headlines: Russian marketing wins global recognition
Alexeiy Andreev and Alexey Fadeev took a chance starting a business in the branding industry in 1998, but international recognition shows their risk has paid off. Read an interview with founders of Depot WPF branding agency published by Russia Beyond The Headlines.
The Moscow News: Mirax or mirage?
Date of publication: 05.03.2011
The Moscow News: Mirax or mirage?
Alexey Andreev comments the situation around the Mirax brand and says that he 'would be happy to take it off Polonsky’s hands'.