News

The Packaging For These Dairy Products Is Simple Yet Effective
Date of publication: 24.04.2018
The Packaging For These Dairy Products Is Simple Yet Effective
The Dieline published the new concept by Depot WPF - for Valaam, a range of Russian dairy products.
Bahroma Ice Cream's Packaging Captures the Colorful Spirit of Asia
Date of publication: 26.03.2018
Bahroma Ice Cream's Packaging Captures the Colorful Spirit of Asia
The Dieline published the new concept by Depot WPF - for Bahroma ice cream.
«Izvestia» newspaper celebrates it's birthday with the rebranding
Date of publication: 13.03.2017
«Izvestia» newspaper celebrates it's birthday with the rebranding
The rebranding of «Izvestia» newspaper was made by Depot WPF. Since March 13, 2017, the newspaper has appeared in a more respectable A2 format in a new layout. The solution, developed by Depot WPF, makes Izvestia as convenient and enjoyable for reading as possible.
Metro: how much St.Petersburg is gonna pay for the Olympic Games 2028
Date of publication: 09.02.2017
Metro: how much St.Petersburg is gonna pay for the Olympic Games 2028
According to daily "Metro", Saint-Petersburg can be the place of the Summer Olympic Games in 2028.
EPICA book: Creative communications by Depot WPF
Date of publication: 23.09.2015
EPICA book: Creative communications by Depot WPF
A very special present from Paris just arrived at Depot WPF! And two projects of our agency are among them #epicabookishere
Packaging Of The World: Milk & Honey Land Project By Depot WPF
Date of publication: 04.08.2015
Packaging Of The World: Milk & Honey Land Project By Depot WPF
10 projects you can't miss this July ─ Milk & Honey Land by Depot WPF.
Lebensmittel zeitung: Identifying needs and stimulating interest visually
Date of publication: 12.01.2015
Lebensmittel zeitung: Identifying needs and stimulating interest visually
Lebensmittel zeitung weekly has included our project "Vysoko-Vysoko" (Sky-high) in the list of successful cases in an article on the perceptions of packaging.
creativ verpacken: From Russia with gLove
Date of publication: 27.11.2014
creativ verpacken: From Russia with gLove
Anna Lukanina, managing director and partner of Depot WPF branding agency, explains which consumer stereotypes and insights were used while creating the packaging design for Glovely and Garnacha Centenaria wine in her article for German creative verpacken magazine.
creativ verpacken: Globalisation versus diversity
Date of publication: 15.10.2014
creativ verpacken: Globalisation versus diversity
Anna Lukanina, managing director and partner of Depot WPF branding agency, talks about aspects of working with global brands, local needs and trends in the Russian market in her article for German creative verpacken magazine.
Forbes: Apple Sovereign: how Sady Pridonya (Pridon Gardens) fights for juicy industry leadership.
Date of publication: 30.06.2014
Forbes: Apple Sovereign: how Sady Pridonya (Pridon Gardens) fights for juicy industry leadership.
Sady Pridonya (Pridon Gardens) didn't sell out to WBD and Coca Cola. Why Andrey Samokhin, the owner of the company, prefers to be independent and how his company stays competitive? Alexey Andreev, CEO of Depot WPF branding agency, told the correspondent of the Forbes Magazine about an agency's contribution to the company's success.
Forbes: Protective Marketing: how to be prepared to changes
Date of publication: 09.04.2014
Forbes: Protective Marketing: how to be prepared to changes
Alexey Andreev, CEO and partner of Depot WPF branding agency, continues to reveal secrets of marketing in his column on Forbes.ru
Markenartikel: Stay local in the age of continued globalisation
Date of publication: 31.03.2014
Markenartikel: Stay local in the age of continued globalisation
Anna Lukanina, managing director & partner of Depot WPF branding agency, explains why it is very important to consider specific national aspects, including the mentality, customs and habits of the people, their life-style and heritage when working with global brands.
ITAR-TASS: The Government of the Russian Federation abandonment of using IPad will not affect the profits of Apple and Samsung
Date of publication: 26.03.2014
ITAR-TASS: The Government of the Russian Federation abandonment of using IPad will not affect the profits of Apple and Samsung
Abandonment of the Government of the Russian Federation of using Apple's Ipad to the advantage of Samsung gadgets will not affect the profit or image of companies in Russia - in the estimation of specialists, including Alexey Andreev.
Nikkei Design: Queensley
Date of publication: 11.02.2014
Nikkei Design: Queensley
Japan Nikkei Design Magazine published the list of Pentawards 2013 winners. Among them there was also the Queensley project which has received Silver of this prestigious award.
Nikkei Design: Vysoko-vysoko (Sky-high) - Gold Award of Pentawards 2013
Date of publication: 06.02.2014
Nikkei Design: Vysoko-vysoko (Sky-high) - Gold Award of Pentawards 2013
Japan Nikkei Design Magazine published the list of Pentawards 2013 winners. Among them there was our Vysoko-vysoko (Sky-high) project that has received the Gold Award of Pentawards 2013.
Forbes: Fine Tuning: how to reveal the true face of a customer
Date of publication: 02.12.2013
Forbes: Fine Tuning: how to reveal the true face of a customer
At Forbes's Magazine request Alexey Fadeev told why it is so important to sell children's and man's products to women.
Metro Newspaper: Positive comments about goods and services sell for 60 rubles per item
Date of publication: 25.09.2013
Metro Newspaper: Positive comments about goods and services sell for 60 rubles per item
Leaving negative or positive comments turned into profitable business. Up to 50% of comments are banned by Russian shops. In the USA this problem is handled yet by the Highest Court Instance. Alexey Andreev told about how to generate a flow of positive comments using fair means.
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Date of publication: 11.09.2013
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.
Metro Newspaper: Russians are tired of flow of brands.
Date of publication: 07.06.2013
Metro Newspaper: Russians are tired of flow of brands.
Thousands of goods shout 'Buy me!' from shop's shelves. Conumers are tired of trade marks and would prefer to save only a third of them. This results are made after the survey of 134 thousand people from 23 countries about their attitude to 700 leading brands conducted by Havas company. Svyatoslav Tarasenko, correspondent of Metro Newspaper, asked Depot WPF branding agency to comment how the results of the survey are relevant in Russia.
PLAYFUL PATTERNS 2013
Date of publication: 04.12.2012
PLAYFUL PATTERNS 2013
Two brands (MLK and Dizao Organics) developed by Depot WPF branding agency was included in Playful Patterns Catalogue 2013.
Forbes Magazine: Women's Fate
Date of publication: 03.11.2012
Forbes Magazine: Women's Fate
Rockwool company, the producer of heat- and sound-insulated materials, stakes on women. Ivan Prosvetov, editor of Forbes Magazine, asked Depot WPF branding agency, the author of Rockwool promotional strategy, to comment the reasons for this solution.
Forbes Magazine: Great Battles of Businessmen
Date of publication: 23.10.2012
Forbes Magazine: Great Battles of Businessmen
Forbes Magazine finds out why companies's owners take a part in historical reconstructions. Alexey Fadeev told about his transfiguration in political director of 16th border detachment.
Design Magazine Taiwan: What is the daily lifestyle of Russians ?
Date of publication: 11.04.2012
Design Magazine Taiwan: What is the daily lifestyle of Russians ?
Design Magazine Taiwan included MLK brand developed by Depot WPF in its observation of daily lifestyle of Russians.
Forbes Magazine: Labeling Depot
Date of publication: 03.01.2012
Forbes Magazine: Labeling Depot
Brand name, packaging, logo. Sometime they work, but not always. Why is it so? Ivan Prosvetov, Forbes's correspondent, tried to hunt down a question by visiting the office of Depot WPF branding agency.
International Design Yearbook 2011: Design Packaging
Date of publication: 16.05.2011
International Design Yearbook 2011: Design Packaging
Three brands (Comilfo, Maitre de Sucre, Toro Loko) developed by Depot WPF branding agency was included in annual International Design Yearbook 2011.