News

Myths and Reality: Сhinese branding through the eyes of a European
Date of publication: 01.11.2016
Myths and Reality: Сhinese branding through the eyes of a European
Depot WPF managing partner and European Packaging Design Association board member Anna Lukanina has just returned from Taiwan. Under the impression of Asia and communication with foreign colleagues Anna shares the experience of the epda congress 2016. Check her personal memos.
Anna Lukanina — on global packaging design trends (based on Pentawards 2015)
Date of publication: 29.09.2015
Anna Lukanina — on global packaging design trends (based on Pentawards 2015)
Depot WPF’s managing partner Anna Lukanina was in the jury of Pentawards this year. She made her own list of design projects she appreciated the most and analyzed global trends we can trace judging by Pentawards results and we should definitely pay attention to.
Depot WPF for Forbes: How To Make Recession Work For Your Brand
Date of publication: 14.07.2015
Depot WPF for Forbes: How To Make Recession Work For Your Brand
CEO and Managing partner of Depot WPF Alexey Andreev continues sharing marketing secrets in his column in Forbes magazine. The latest issue is dedicated to situational marketing. Which contingency measures can help strengthening your brand?
creativ verpacken: From Russia with gLove
Date of publication: 27.11.2014
creativ verpacken: From Russia with gLove
Anna Lukanina, managing director and partner of Depot WPF branding agency, explains which consumer stereotypes and insights were used while creating the packaging design for Glovely and Garnacha Centenaria wine in her article for German creative verpacken magazine.
creativ verpacken: Globalisation versus diversity
Date of publication: 15.10.2014
creativ verpacken: Globalisation versus diversity
Anna Lukanina, managing director and partner of Depot WPF branding agency, talks about aspects of working with global brands, local needs and trends in the Russian market in her article for German creative verpacken magazine.
Forbes: Protective Marketing: how to be prepared to changes
Date of publication: 09.04.2014
Forbes: Protective Marketing: how to be prepared to changes
Alexey Andreev, CEO and partner of Depot WPF branding agency, continues to reveal secrets of marketing in his column on Forbes.ru
Forbes: Fine Tuning: how to reveal the true face of a customer
Date of publication: 02.12.2013
Forbes: Fine Tuning: how to reveal the true face of a customer
At Forbes's Magazine request Alexey Fadeev told why it is so important to sell children's and man's products to women.
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Date of publication: 11.09.2013
Forbes Magazine: Outstanding triviality. Why consumer's infantility helps brands.
Alexey Andreev, CEO and partner of Depot WPF branding agency, at the Forbes's magazine request prepared an article about 'limited edition' - one of the most graceful and powerful marketing tools that handled consumer activity.