Vysoko-Vysoko (Sky-High) is recognized as one of the best projects at World Dairy Innovation Awards. International jury highly appreciated this brand, created in Depot WPF, in two nominations — "Best Dairy Packaging Design" and "Best New Brand or Business".
The finalists and winners in the World Dairy Innovation Awards 2014 – sponsored by Tetra Pak – were announced on 17 June, at special gala dinner during the 8th Global Dairy Congress in Istanbul, Turkey. The judging panel considered projects entered by 160 brand-owners from 30 countries in 17 categories. Vysoko-Vysoko (Sky-High), our project for Minskoblproduct, was applied in two categories — "Best Dairy Packaging Design" and "Best New Brand or Business". Both entries were successfull and are listed among the winners.
That's far from being the first award of this project: in 2013, Vysoko-Vysoko won a bunch of international design and creative contests. But global industrial award is a special point of pride.
“Innovation continues to be the key driver in the dairy industry,” said FoodBev Media’s Bill Bruce, “and that was evident in the wide range of new products and packaging ideas, use of new ingredients, great new marketing campaigns, brand extensions and a huge variety of nutrition and environmental projects that interact with consumers and the wider community. All this activity helps to make the dairy sector the most exciting food and beverage category. Every year, the World Dairy Innovation Awards helps us shine a spotlight on the sector, drawing attention to positive trends. This year was no exception and in fact we can see that there is a rise in new dairy entrepreneurs and a return to more consistent investment in innovation from the more established players.”