World Packaging Design Society has published our package design project for Heinz Ketchup brand on its website. The Editorial assessed Heinz's new design as 'very impressive'.
A beautiful Heinz Ketchup packaging attempting to look like a traditional brown paper shopping bag full of tomatoes. Amazing how a modern day pouch packaging solution has been made to look like something from the past. Supported by a weaved straw handle, which provides the final touches as a paper bag. Additionally finished off with a delightful typographic solution which frames the Heinz's identity. Very impressive indeed.
Designed by Depot WPF, Moscow