World Packaging Design Society has published our package design project for Heinz Ketchup brand on its website. The Editorial assessed Heinz's new design as 'very impressive'.
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DEPOT WPF - HEINZ KETCHUP
A beautiful Heinz Ketchup packaging attempting to look like a traditional brown paper shopping bag full of tomatoes. Amazing how a modern day pouch packaging solution has been made to look like something from the past. Supported by a weaved straw handle, which provides the final touches as a paper bag. Additionally finished off with a delightful typographic solution which frames the Heinz's identity. Very impressive indeed.
Designed by Depot WPF, Moscow
![dd4832a19f352a5e1f8143054a41ae0c.jpg](http://static.squarespace.com/static/50f99a6fe4b06871e9f27fc2/t/52cb4447e4b0f513119b3024/1389053000703/dd4832a19f352a5e1f8143054a41ae0c.jpg)
![277b4b10983adcf7224af322c84dc28e.jpg](http://static.squarespace.com/static/50f99a6fe4b06871e9f27fc2/t/52cb4428e4b01b31ddfad6df/1389052969454/277b4b10983adcf7224af322c84dc28e.jpg)
![40048079a19e22dbc9646fba087a57df.jpg](http://static.squarespace.com/static/50f99a6fe4b06871e9f27fc2/t/52cb4620e4b044c86b7ef9f2/1389053472797/40048079a19e22dbc9646fba087a57df.jpg)