New line of the "Russia - generous soul" brand appeared

In the family of products under the brand name "Russia - generous soul" a new line appeared - white chocolate with orange peel and dark chocolate with grated hazelnuts.

New line of the "Russia - generous soul" brand appeared

A creative partner of DepotWPF was tasked with developing a product packaging design. The Agency developed a solution that, on the one hand, would preserve continuity with respect to the current design, but on the other hand gonna demonstrate the special sophistication and difference of the new product from the main line.

Dividing of the package into two blocks - colored and gold - emphasized the concept of the product: the combination of two tastes in one chocolate bar. Foodzone, which concept was developed and implemented using a special photoshoot, clearly demonstrated the unique appearance of the product.