Each year, Forbes magazine publishes a list of the most successful new brands, which is compiled with the help of an expert vote. This year, Queensley – a project by Depot WPF for the tea company Riston – made it into the top ten.
In the latest rating of newbies, Forbes presented the best new brands of 2012, evaluating their achievements in their first year of existence. The Queensley tea brand, which was launched last autumn, achieved recognition not just from experts but also from consumers. The magazine estimated that the brand’s revenues amounted to 25 million roubles. Approximately 70% of total sales go to Russia; moreover, supply lines have also been set up to Ukraine, Poland and China.