"Expanses of Motherland" chocolates package has been re-designed by Depot WPF branding agency in terms of "Russia – Generous Spirit" brand redesign for Nestle Russia.
At the end of 2015 we updated the brand "Russia – Generous Spirit". Then it was decided to re-design "Expanses of Motherland", produced under this brand.
Depot WPF team was tasked to develop a new packaging design that would reinforce the emotional perception of the brand and make it more "spiritual". In addition, it was necessary to strengthen an appetite appeal through the work with a food packaging area.
To make a new design spontaneously recognizable for current customers, we have maintained the previous color-code of the boxes — orange tones for chocolate candies with peanuts and green tones for chocolates with hazelnuts.