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APU had a difficult task — bring to the market a beer that will distract consumers' attention from the main competitor — the Tiger brand. APU answered to the Singapore Tiger by creating a beer for young people who are ready for new discoveries. Bright Fusion bottle design and interesting promotional strategy allowed the brand to become a leader in sales in the local premium segment. Fusion Beer has become a fashionable attribute of club parties.

Client: APU
End Date: 10/29/2009
Activity: Alcoholic Drinks